43 Folders

43 Folders feed subscription icon - Shiny!Time, Attention, and Creative Work. After 4 years and a lot of productivity pr0n, we’re shifting gears. Re-learn how to use 43 Folders. Then back to work. [»]

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Because buying new running shoes is more fun than actually running

We’re fortunate right now to see so many great tools emerging to help people get their act together.

Products like 37 SignalsBackpack and TaDaList are beautifully constructed, entirely usable, and have an amazingly high sense of fit and finish. It doesn’t go without saying that these products are also very fun to use. At the same time, a clever little app like GTDTiddlyWiki comes along that’s lightweight, portable, and is also very fun to use. And, although I haven’t played with Trumba or Sproutliner much yet, I understand they’re both turning a lot of heads and are—you guessed it—very fun to use.

These are all Good Things, and I couldn’t be happier that the quality of tools we’re seeing is so consistently high. Kudos, tool persons. You have all done a good job.

Still, as attracted as all we users naturally are to adopting these new apps, I have a growing concern that I want to share. And while it’s not directly related to these particular products, I do think it goes to important attitudes we have about seeing tools as panaceas for our productivity and time-management problems.

My concern is that there’s a big difference between buying new running shoes and actually hitting the road every morning. Big difference. One is really fun and relaxing while the other requires a lot of hard work, diligence, and sacrifice.

Ultimately, the tools that we choose for any purpose will only be as useful as our ability to use them effectively and to understand what their improved quality means to the way we approach our work (as well as the challenges that led us to seek out these new tools). You can buy a successively more costly and high-quality series of claw hammers until you’ve reached the top of the line, but until you learn how to use them skillfully, you’re going to keep making ugly bird houses.

Understand: this is coming from the world’s biggest fan of productivity pr0n, and, as ever, I make no apology for my love of anything that pretends to make me more effective (or involves buying a new notebook, of course). But I think it’s critical to understand the difference between using something because it’s fun and pretty versus understanding what behaviors and habits it can help you to improve. These above-mentioned products all have huge amounts of potential for each of us, but without personal insight into what they’re meant to improve, they’re just distracting toys.

No tool can save you from your own crap behavior, so as you approach these great new apps—and I hope you’ll at least check them out if you haven’t—please try to do it with a bit of perspective about how or why the old tools were not working for you. Consider the patterns that you can observe about how you do your best work and which tasks have benefitted from a certain tool or approach in the past.

And, finally, as you start to choose one new, dedicated tool to improve your productivity, be circumspect about the amount of pure “dicking around” time that you spend. Yes: learn the tool well and understand its functions and limitations, but avoid the temptation to blow a week moving “your system” into the Next Shiny Product until you really understand how you’ll be better off having used it. Don’t fiddle endlessly, just because it’s fun. That’s not running; that’s just playing with your shoes.

Making improvements means change and often pain along the way. It’s hard to get better, and good tools like these can definitely ease the journey. I guess I’m proposing you try to understand yourself at least as well as the widget you’re hoping will turn things around.


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James Rifkin's picture

A friend attended the screenwriting...

A friend attended the screenwriting program at the local technical college. After he had been going for a few months, he was invited by one of the senior students to a writers’ circle they held on the weekends. After going once, he never went back. I asked him why, and I thought his response rang especially true.

“We’re all there ‘cause we want to be writers, but we’re not writing. We just sit around and talk about writing.”

What you’re saying meshes with that very well. The most important part about Doing Stuff is the actual Doing. Sitting around talking about all the really neat ways we’re gonna do stuff, that’s just masturbation.

Bryan's picture

Well stated, Merlin....

Well stated, Merlin.

kangmi's picture

I blog about my language...

I blog about my language learning, and I’ve learned to be careful that blogging about it, or about some new site, or some new thing, doesn’t replace actual language learning.

Merlin Mann's picture

Just to clarify—I don’t have...

Just to clarify—I don’t have any problem with trying new things or talking about these sorts of issues (obviously). I don’t think that necessarily is a complete waste of time at all.

My observation—that I should probably have been more explicit about—is that I’m now seeing people trying, literally, every new app that they can find, spending hours moving their stuff around, then abandoning it as soon as they get bored or find a new bauble to grab their attention. It’s a complete time sink, but it feels useful because it’s nominally about “productivity.”

I suppose this is why I tend to think that the most fruitful conversation of this kind is not “Do this” or “Don’t do this” but “Here’s who this might work best for” and “Here’s the terrible habit this helps me route around.”

That’s where I end up learning the most, anyhow.

Dean Johnson's picture

I call this "Baillargeoning", named...

I call this “Baillargeoning”, named after a friend in college. We were fellow computer geeks and he received a project from someone in the computer center. He set off in earnest preparing his environment for maximum productivity. He spent nearly 3 months (!) creating scripts and accelerators so that anything he could conceivably want to do could be done in two keystrokes. Mind you he didn’t actually do anything tangible, but now he was ready to do something. It was my daily ritual to say something on the order of “so, ya gonna start on the project?”. His response was “I’m just about there”. I don’t recall whether he got the project done or if he actually started it, as I totally lost interest and even amusement in his productivity masturbation. Even back then (~20 years ago) I decided I would never hire him, if given the chance.

Merlin Mann's picture

That's a brilliant story, Dean....

That’s a brilliant story, Dean. And it hits way too close to home. Oh, man is that ever me.

Nick's picture

I recently made a list...

I recently made a list of all of the tools I was using presently, with the goal of not using anything else for at least the next three months. If it’s not on the list, I can’t touch it. In the future I hope to push this to six months or even a year without new tools.

This is mostly to prevent dicking around with tools that don’t do anything I can’t already do. I already use Ta-Da lists and OmniOutliner, so as cool as it sounds, Sproutliner just isn’t something I need. If people are still raving about it in three months, I’ll give it a shot.

Taylor's picture

Course this goes for buying...

Course this goes for buying Moleskins and making HipsterPDAs, too. I think people are as fasciniated with the ability to be functional and organized as they are with actually being productive. If it works use it. If it’s not broke, don’t fix it. Most people don’t need more tools, they need more things to make the tools worth while.

Rob's picture

The whole appeal of this...

The whole appeal of this site is wallowing in the “Macs and Moleskines” approach to productivity. This isn’t a criticism. Embrace the pr0n — it’s the point.

John G.'s picture

Well put: "No tool can save...

Well put: “No tool can save you from your own crap behavior, so as you approach these great new apps … please try to do it with a bit of perspective about how or why the old tools were not working for you.”

2005 will be remembered as the year I went “electronic???. Ditched the Franklin Planner – found I was wasting too much time “synching??? my Microsoft Outlook calendar with my paper planner. Outlook “rules??? – and I don’t mean it’s great – it’s just what everyone in my company uses. If you miss a meeting and try to say it wasn’t in your paper calendar – tough – no one cares. Every day or two I would sit down and write all my electronic appointments into my Franklin. Occasionally I would forget, and do you know what? It didn’t matter. Since I sit at my PC all day, Outlook is front-and-center. I can get along without the Franklin with the exception of a few areas: Notebook – “Crutch???: Everyone carries “something??? around here. I need something to carry with me to meetings for jotting notes, etc. What’s wrong with a notebook? Lord knows I’ve tried many, (my idea of fun is browsing, but not buying, any stationery or office supply store. But I can’t seem to settle on a system because the notebook doesn’t have a … “Physical Tickle System???: If I needed to perform a certain task – like mailing a letter/bill on a certain date, I would just open Franklin, find the date and attach the item to that day’s page with a paperclip. Archiving, Indexing System: Franklin had a great indexing/archiving system. You could even by hard cover binders for the year. I have such binders for every year dating back to 1997. Sounds hokey, but I’ve been saved a few times by going back to the archives to find some information someone else forgot.

43Folders has opened my eyes to the GTD system. Perhaps it’s time to invest in some folders.

About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

Merlin’s favorite thing he’s written recently is a short essay called, “Better.”

 
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Inbox Zero

The original 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. Don’t miss the free video of Merlin’s Inbox Zero presentation.

Making Time

3-part series on attention management for artists and makers. Read Bad Correspondence, The Job You Think You Have, and One Clear Line.