New to 43 folders? Here are our All-time Most Popular Posts. Want the best stuff? Here are our Classics.
Register for free on 43 Folders to comment on articles, post to our forum, customize your visits, and much more. Current users can login now.
Writing sensible email messages
Merlin Mann | Sep 19 2005
As we’ve seen before, getting your inbound email under control will give you a huge productivity boost, but what about all the emails you send? If you want to be a good email citizen and ensure the kind of results you’re looking for, you’ll need to craft messages that are concise and easy to deal with. First: Understand why you’re writingBefore you type anything into a new message, have explicit answers for two questions:
If you can’t succinctly state these answers, you might want to hold off on sending your message until you can. People get dozens, hundreds, even thousands of emails each day, so it’s only natural for them to gravitate toward the messages that are well thought-out and that clearly respect their time and attention. Careless emails do not invite careful responses. Think through your email from the recipient’s point of view, and make sure you’ve done everything you can to try and help yourself before contacting someone else. If it’s a valuable message, treat it that way, and put in the time to making your words count. Get what you needAlthough the possible topics and content of messages are theoretically endless, I’d propose that there are really just three basic types of business email.
It should be clear to your recipient which type of email yours is; don’t bury the lede. Get the details and context packed into that first sentence or two whenever you can. Don’t be afraid to write an actual “topic sentence” that clarifies a) what this is about, and b) what response or action you require of the recipient.
This isn’t the place to practice your stand-up act. Keep it pithy, and assume that no one will ever read more than the first sentence of anything you write. Making that first sentence strong and clear is easily the best way to interest your recipient in the second sentence and beyond. Write a great Subject lineYou can make it even easier for your recipient to immediately understand why you’ve sent them an email and to quickly determine what kind of response or action it requires. Compose a great “Subject:” line that hits the high points or summarizes the thrust of the message. Avoid “Hi,” “One more thing…,” or “FYI,” in favor of typing a short summary of the most important points in the message:
In fact, if you’re relating just a single fact or asking one question in your email, consider using just the subject line to relate your message. As I’ve mentioned before, in some organizations, such emails are identified by adding Sadly, good email subjects have become something of a lost art, especially among more recent additions to the Interweb. It’s a pity, because you’re far more likely to get a favorable response from a busy person when they can quickly grok your message. Brevity is the soul of…getting a responseIt’s completely depressing to check your email at 4:55 in the afternoon to discover a gothic novel of a message waiting for you, spilling down your screen the distance of 2 or 3 scrolling pages. It’s certainly not the kind of thing that excites the desire to engage and respond. I mean just look at all that! So, although—in typical Merlin fashion—I have only anecdotal evidence and hunches to prove this point, I’d wager that there’s one visual trick most likely to improve your message’s success: fit it onto one screen with no scrolling. There’s a reason those web ads placed “above the fold” cost a lot more than the ones stuck down at the bottom; it’s the only part of the page that you’re virtually assured that anyone will see. Whenever you can, try to distill your beautiful epistle down to just one or two points about a given topic, and then whittle that down to the point where there’s plenty of white space left underneath your closing. Got more to say? Put it in separate emails with—again—excellent Subject lines, and a descriptive, concise opener. What’s the action here?If your message includes any kind of request—whether for a meeting, a progress update, a pony ride, or what have you—put that request near the top of the message and clearly state when you will need it. Do not, under any circumstances, assume that your overwhelmed recipient will take the time to sift through your purple prose for clues about what they’re supposed to be doing for you. Depending on the style of your team and the volume of mail they create, you might even consider adding functional text headers to the top of the body outlining the exact nature of the message. This email is: [ ] actionable [x] fyi [ ] social Response needed: [ ] yes [x] up to you [ ] no Time-sensitive: [ ] immediate [ ] soon [x] none Sure, it’s geeky, but how many minutes have you wasted panning through a sloppy “project update” email only to completely miss the changed deadline or work request buried in the penultimate paragraph? Remove the guesswork from your messages by thinking of them like friendly, civil work orders; you must not be afraid to ask for what you want, especially if you have any desire to actually have the recipient give it to you. More good ideas
[Thanks to Cory for exchanges and thoughts that contributed to this.] POSTED IN:
|
|
| EXPLORE 43Folders | THE GOOD STUFF |
All good stuff. I...
All good stuff. I would add that having a range of signature files available is also a useful thing to set up. Different levels of contact details depending on what your relationship is with the recipient of the email.
These are great tips! Thanks!...
These are great tips! Thanks! Here are a few others that might augment yours nicely:
1) Use To: and CC: lines to differentiate between people who have action items in an email and people for whom this is merely informative: I use this with my team, and my manager uses this as well. I filter mail by whether I’m on the To: line or the CC: line and know which ones I need to act on and which ones to read/review.
2) Change the subject if the thread has changed or if the original subject was too vague, but include the original subject parenthetically: If I’m included on a thread from someone with a subject like “FW: Help, please,??? and a reply from me is needed, I usually change the subject to something clearer, but include the original subject so that it’s clear to all that I’m not starting a completely new thread. I.e. I might change the aforementioned subject to “Samples needed for UK Customer (was RE: Help, please).??? The same thing can be done for threads that have wavered from their original theme, or if forwarding a poorly named email or thread to someone else – i.e. “Pls. review/approve these requests (was FW: Can you do this)???
Thanks again, there are some wonderful tips in here that I think I’ll start working towards today!
David
Awesome post! Dig the additions...
Awesome post! Dig the additions from Tommy and David, too. I’d add that URLs inline with text can make messages hard to read, so I usually separate them onto their own lines. For example, if the thrust of your message does not rely on the URLs, but you need them there to back up your point, just reference them with numbered brackets like [1] and [2]. Then below the message body you can put:
I came here from Boing...
I came here from Boing Boing… wow, that’s really handy! A veritable clip-and-save. I’ve been doing what Josh Carter suggests about the URLs for awhile now too. :)
That's a lot of good...
That’s a lot of good stuff! But I disagree completely about the subject line being the only message.
When I’m in high-volume email mode, I’m reading and responding to one message after another; there’s no clicking to view the body. I focus on the message first, and the blank message body is jarring. I agree that the subject line should be a concise summary, so that scanning a list or searching will work well. But if somebody can’t take the time to send me an entire sentence, I find it harder to work up the energy to give them a proper response.
Acronyms that may be useful...
Acronyms that may be useful shorthand in subjects: * EOM End Of Message * RR Response required * AR Action Required * ATTACH Contains attachemnt * PERS Personal * CONT Continued * MEET Meeting * MINUTES Message contains minutes of meeting.
Using these is viral, one you start to use the system, it’ll spread throughout the organisation.
Have a web page set up on your intranet about the acronyms and other email usage tips and whenever someone asks, point them to it. http://www.liamdelahunty.com/tips/using_email.php (old old old!)
A structured writting class I...
A structured writting class I took had a good suggestion re: emails that I’ll add.
When you have multiple things in an email (say a project status), write a concise summary graph followed by an index with the major items: 1) Ad Copy Delayed 2) Server Configuration Complete 3) Awaiting Client sign-off
Then use the same topics as section headers - that way a large list of readers can quickly jump to the things that interest them.
Great tips. One additional thing I've...
Great tips.
One additional thing I’ve found absolultely critical is to make sure I don’t bury two or three important points in one dense paragraph.
I’ve had editors completely miss my requests for information because they seem to read the first sentence of each paragraph, answer the question, then move on. You have to write like your recipient has a severe attention-deficit disorder.
Thus: a few short paragraphs are way more effective than one long one made of the exactly same sentences.
Go through your finished email and hit Return whenever you spot a critical idea or request.
joe - I use that...
joe - I use that approach as well, and I appreciate it when others separate key points that way too. It’s a really simple way to make an e-mail more digestible.
We have a friend whose e-mails are one ginormous paragraph, full of run-on sentences to boot. I’ll literally put the cursor at the end of random sentences and hit Enter, just to break it up a bit.
I'm forwarding the text of...
I’m forwarding the text of this post (and the URL citation) to everyone in my department. This is Power Email 101. AWESOME.
I totally agree with you...
I totally agree with you on summarizing the big points, Jonathan.
When I was doing a lot of project management, I’d send meeting notes that always began—very very first thing—with everyone’s outstanding/changed TODOs:
Great post; very useful. ...
Great post; very useful. I think that you may have buried the lede in it a little bit, though. It might help to condense a little bit. Or do an abstract.
RTFM should probably be the...
RTFM should probably be the first item on this page.
I frequently want to cover multiple points in one message. They’re all related—it would be more trouble all around to send them as multiple messages. But I’ve found it’s a good practice to create numbered lists. This gets the recipient’s attention (“Oh, there are 4 things I need to look at”), makes it easier to respond to each, and makes it possible to refer to each point simply by its number in any follow-up.
If someone asks you a direct question, quote it back and give a direct response immediately after. Elaborate as needed, but the first word out of your fingertips should be the most direct response possible.
Another tip - use double-spacing...
Another tip - use double-spacing when typing a list of items. You never know how the recipient’s email program will handle tabs or paragraph markers. That single-spaced list might come thru as one jumbled up paragraph.
People use email in different...
People use email in different ways. Why should my great aunt, who writes emails like hand-inked letters from days of yore, be expected not to do that? That’s how she likes to write, and having a diversity of ways we use technology strengthens just about everything you can think of.
I think the key is being considerate. You have to be considerate to the lifestyle of the person you are writing, and write to that. These suggestions are all great for business emails, or emailing Jason Kottke, but I think taking them as universal gospel trims a bit close the beautiful tree of technology usage.
When I compose the entire...
When I compose the entire message in the subject line, I’ve always used NT for (no text) at the end of it. This is the first time I’ve ever seen or heard of EOM. Am I the only one out there who uses NT?
Great article/post, I'll definetly have...
Great article/post, I’ll definetly have to forward it the next time I’m a victum of email abuse.
Coincidentally, I’ve been getting peeved about all those tiny “thanks” emails I’ve been getting as a decent part of my work requires quick little things I do for people and I send them a “done” email so they know their work request is finished.
Perhaps my “done” is just as much abuse as the “thanks” emails. I’ve wondered if people think I’m subliminally looking for a back patting because I send them a “done” email when I merely want to close the request.
Unfortunetly there’s no easy way to ask people to stop sending thanks without sounding rude or crazy. Perhaps I should convince HR to give the company a class an email etique and base it on this article.
Put NT/EOM/NM (no message) at...
Put NT/EOM/NM (no message) at the beginning: That way it’s not cut off by a narrow subject field.
When sending people a URL...
When sending people a URL it is important to tell them why they should click on it. I often get emails with a subject of “Check this out!” and the body is just a URL. This is particularly annoying on email lists. I’d like to spend less time looking at pictures of people cats.
When quoting news articles, please link to the source.
When passing on incredible information, please do some background checking first. Snopes.com is a good start.
I attended a seminar that...
I attended a seminar that dealt with a lot of these topics last year. Check out WordTask for their email course and others.
This article could be shortened...
This article could be shortened to “use good writing style in email,” and “write appropriately for audience and context.” But it’s always nice to have specific tips spelled out.
The checkboxes idea is overboard. If your email requires a checkbox to be understood, rewrite the first sentence. I know checkboxes wouldn’t fly in my organization.
Some suggestions for your excellent...
Some suggestions for your excellent “Writing sensible email messages” post. I use them most of the time and they work reasonably well.
If you cannot think of a one-line summary of the message, rethink the message, break it into many or find the common thread. No common thread? Break the message up.
Subject lines should be in three parts: {Action|FYI}: {Project}: Summary of {Action|FYI}
Action|FYI: You either must do something (Action) based on the contents of the message and your life is spared, or just take notice of something (FYI) and no action on your part won’t rip the fabric of the universe.
Project: A message (Action or FYI) must be related to a Project (or Initiative or whatever).
The summary lets the recipient know at a glance what is inside.
E.g.: Action: Larry Tate: Project folders needed on Mon 26 Sep 2005 10:00 AM on my desk
E.g.: FYI: Larry Tate: Catering confirmed for Mon 26 Sep 2005 2:00 PM
E.g.: Action: Larry Tate: Meeting: All senior PMs meeting Mon 26 Sep 2005 3:00 PM-4:00 PM Summit Room
E.g. (extension): Meeting: Larry Tate: All senior PMs meeting Mon 26 Sep 2005 3:00 PM-4:00 PM Summit Room
TO|CC|BCC: Those in the TO field are required to do something (Action) and those in the CC field should NOT do anything (if needed, under separate cover).
For an FYI, as no reply is required, all can go in the TO field.
However, to avoid reply-to-all brawls, put all recipients in the BCC field and send the message to yourself. Some products may allow you to gracefully hide the distribution list.
Simple and effective. They must be shared with and accepted by the recipients and, of course, intelligent, reasonable and mutually-agreed deviations from the norm are acceptable.
Hope it helps!
Mauro
I don't agree with the...
I don’t agree with the tip “Change the subject if the thread has changed”. That my screw up the grouping feature in my Gmail. I prefer people don’t change subject line, when they replying.
This is problem of GMail...
This is problem of GMail and point.
Mail agents can: - group messages using “In-Reply-To” or “References” to make threads; - search for linked messages (MS Office Outlook).
GMail, like any other web interface, is not supposed for serious work with mail when more then 100 corporate messages per day arrives (not counting maillists, personal etc.) And of course GMail can’t be used for corporate mailing for security reasons :-)
If anyone interested, there is...
If anyone interested, there is a now a translation of this article into Russian.
Check it out here.
Writing Sensible Email Messages 43Folders has...
Writing Sensible Email Messages
43Folders has another kick-ass entry, this time on writing sensible email messages. This ought to be required reading here at the office. It would save so much effort! I just try to follow the spirit of this in every email I send, and slowly, IR…
Writing Sensible Email 43Folders.com - always...
Writing Sensible Email
43Folders.com - always a great source of productivity information - has posted a bunch of tips for writing sensible email. All are great recommendations and well worth the time to read. I’d like to add one more - know your
eMail on Blackberry Changes Definition...
eMail on Blackberry Changes Definition of Acceptab
Ever get a super-terse email that was borderline insulting / insubordinate / rude? It might be the BlackBerry effect. That little keyboard is handy, yet not as efficient as …
Effective Email I write a lot...
Effective Email
I write a lot of email. Sometimes I dont know my audience very well and I want to make sure Im concise as possible about what I need and what I believe the next action to be (yeah, sounds corp-o-rate). Check out this articl…
Writing email that works Just a...
Writing email that works
Just a quick pointer to an article on creating good email I found interesting. A lot of the recommendations seem like common sense, as the best often do, but its probably worth a quick review if you use email at all regularly. I know there were…