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On MP3s: use them. ...
On MP3s: use them. Full songs. Downloadable. Not streaming; not clips; not RealAudio.
Give me something I can: link to; share; store on my iRiver and fall in love with; evangelize. One carefully-chosen song is going to get to me infinitely more than 50 snippets I can’t take with me.
I’m not linking to your 30-second sample - why bother? I’m certainly not buying your CD or a ticket based on it. If there’s value in sharing your music (and let’s take that as a given), that value increases with every offline location in which I can listen, every friend I can hand it off to, etc.