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Coin flips: A much faster...
Coin flips: A much faster way to figure out the decision you’ve already made! Er, faster than those more involved methods. And if you buy the theory that — most of the time — you’ll just fudge the results of those other methods to agree with what you’ve already decided.
All of this reminds me of Phillip J. Eby’s post on the ‘The Multiple Self’. I’ve just started reading two of the books others mention in the comments on that post — Strangers to Ourselves: Discovering the Adaptive Unconscious and Sources of Power: How People Make Decisions. I think the Amazon reviewers can give you a better summary of those books than I, particularly since I haven’t finished reading them yet.