Great tips.

One additional thing I’ve found absolultely critical is to make sure I don’t bury two or three important points in one dense paragraph.

I’ve had editors completely miss my requests for information because they seem to read the first sentence of each paragraph, answer the question, then move on. You have to write like your recipient has a severe attention-deficit disorder.

Thus: a few short paragraphs are way more effective than one long one made of the exactly same sentences.

Go through your finished email and hit Return whenever you spot a critical idea or request.