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When I edited an anthology...
When I edited an anthology of short stories, I listed each story on a 3x5, then rearranged the cards to get the most effective order for the table of contents.
This included putting the strongest stories at the beginning, middle and end of the book. And that the lead story was fairly short, so that someone looking at the book in the bookstore could read the story while standing at the rack and (hopefully) be so impressed that they’d take the entire book up to the cash register.