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I maintain that this is...
I maintain that this is a press release war, not Microsoft playing catch-up. Microsoft claims in the article you cite that they’ve been talking to EMI “for some time now.” According to a notoriously inaccurate blog that claims to have interviewed an EMI representative, it was EMI and not Apple who “moved first.” “EMI approached Apple about DRM free tracks, not the other way around.” The article doesn’t state that EMI approached Apple first; EMI could have been talking to Microsoft too, but that’s not as appealing to post on a blog.
I really don’t care who’s first to issue a press release or even first to release an exciting product. The iPod wasn’t the first MP3 player to hit store shelves, after all. As long as we’re moving towards a future where I don’t have to be locked in to any specific platform or player, I’ll be happy.