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This is huge
The psychology of outsourcing is the biggest hang up for me. The reason I an so resistant to assistants is my Mom taught me that “we are not that kind of people.” Every time my wife suggests outsourcing to free up my time and expand the business I think “I am not that guy. I can take care of myself and cook my own meals. I don’t need ‘staff’ to deal with life.” Of course, the reality is I never cook for my family (my wife does) and can barely talk care of myself.
I think I have some serious attitude adjustments to do.