This post really resonates with me. For the past 25 years I’ve made a living as a graphic designer. I’ve often joked “I don’t get to have writer’s block.”

I hardly ever get a bolt of inspiration. I’m a plodding designer. But I’ve found that if I just keep putting in time, if I just keep at it, eventually something interesting shows up.

I’ve evolved an incremental way of working that makes the best use of my limited skills, and minimizes my copious shortcomings.

I’ve found that I just need to get something down. Anything. And it’ll suck, but that’s okay. Then I duplicate that page and I make a change to it. Then I duplicate that and make another change. And on and on and on. It’s not unusual for me to have a 100 page InDesign document that yields 4-5 designs that I can show to a client.

I can’t always think of an entirely new design, but I can almost always think of a way to change a design, to make an edit. It’s easier to do a lot of little things rather than one big thing.