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That's why...Motivate yourself with "loss aversion" By: Merlin Mann (11 replies) March 6, 2008 - 8:28am
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That's why...
It’s good to join a $$$ gym. For those of you in Silicon Valley, think Decathlon Club. (well it was 8 yrs ago when I lived there).
It definitely motivated me to go. I liked to keep the costs of each visit under $10. Plus, you’re more likely to go if it’s a good clean gym with great amenities - the fewer things you have to bring with you, the more likely you are to go.
I’m in Germany this year, working on an Army base with a great free gym. But I don’t use it as much as I should because there’s nothing to lose if I don’t go. If I got a non-refundable personal trainer I’d be a lot better about going. Hmm…..