Business

A Sandwich, A Wallet, and Elizabeth Taylor's Cousin

Merlin — Thu, 04 Nov 2010 18:31:36 -0400

Being a Parable for the Edification of Independents Seeking Independence

THE PARABLE

THE OSTENSIBLE CUSTOMER enters a deli and saunters up to the counter. The deli is tended by its rakishly handsome owner, THE SANDWICH GUY.

"Hi," says The Sandwich Guy. "What looks good to you today?"

"Slow down," says The Ostensible Customer, as THE LUNCH RUSH starts trickling in. "Lots of delis want my business, so, first I need to really understand what you can do for me."

"Well," says The Sandwich Guy, "I guess I can try to do what I do for everybody here and make you a customized version of any of the 15 awesome sandwiches you see on my menu. What're you hungry for?"

"Easy, easy, Ricky Roma! Before I make any decisions here I'm going to need to know a lot more about my options. Why are you so obsessed with 'what I want?'"

"Okay, sorry," says The Sandwich Guy, uneasily eyeing the growing queue of The Lunch Rush now piling up behind The Ostensible Customer. "What else can I do to help here?"

"That's better," says The Ostensible Customer. "Let's start by sitting down for a couple hours and going over all the ingredients you have back there."

The Sandwich Guy laughs congenially and hands The Ostensible Customer a menu. "Friend, I can make you whatever you want, but, if it helps, the 15 sandwiches listed here show all the ingredients--right there between the name and the price..."

"Whoa, whoa, whoa! The price?!? Already you're reaching for my wallet? Jeez, I barely just arrived."

The Lunch Rush is getting restless and grumbling audibly.

"Well. You know. I do sell sandwiches for a living," says The Sandwich Guy. "Did you have a certain budget in mind for your lunch?"

"Oh, God, no. I'm nowhere near that point yet. I still need to learn a lot more about how you work, and so, obviously, I have no idea what I want to pay. Obviously."

"Okay," says The Sandwich Guy, "but...I can't do much for you here without knowing either what you want to eat or how much money you want to spend. You get that, right?"

The Ostensible Customer is miffed.

"Listen, here. What I 'get,' so-called Sandwich Guy, is that you're not going to rush me into some tricky lifetime sandwich commitment until I understand precisely who I'm working with. And, so far, I do not like what I see. Still. I intend to find out more. So, meet me in Canada tomorrow to talk about this for an hour."

The Lunch Rush begins waving their wallets as they lob their completed order forms at The Sandwich Guy's face.

"Sorry," says The Sandwich Guy. "I can't do that. How about I just make you a Reuben. It's really good, it's our most popular sandwich, and it only costs eight bucks."

"WHAT! EIGHT DOLLARS! 'Dollars' with a 'd?' That's way too much!"

"I thought you didn't have a budget," says The Sandwich Guy.

"Well, I don't. And, besides, I don't really 'need' a sandwich at all. Now, kindly fly to Canada."

"That's not going to happen, sir."

"Also," says The Ostensible Customer, "if I do decide to get a sandwich from you--and it's looking increasingly less likely that I will--I'll absolutely expect your deeply discounted price to reflect the fact that I'm not particularly hungry right now."

The Lunch Rush begins lighting torches and chanting a guttural chant, not unlike the haunting overtone singing of Tuvan herdsmen.

"Look," sighs The Sandwich Guy, "it sounds like you need a little more time. Here's a free Coke and a complimentary bowl of pickles. Please have a seat, take all the time you need, then just come on up whenever you're ready to order, okay?"

"‘READY?!?’ TO...‘ORDER?!?’ Are you out of your mind?"

"Mmmm...apparently."

Presently, The Ostensible Customer turns beet-red.

"This is an outrage! I can't even imagine how you stay in business when you treat your customers like this."

The Lunch Rush grows silent as The Sandwich Guy slowly leans over the counter and smiles--his nose one slice of corned beef from The Ostensible Customer's nose.

"Sir. First off: you aren't my customer yet. Right now, you're just some dude holding a bowl of free pickles."

"Buh?" fumbled The Ostensible Customer.

"And, second, the way I 'stay in business' is by making great sandwiches and having as few conversations like the one we're having as possible," The Sandwich Guy coos.

"Because, the truth is, my real customers are actually all those nice people standing behind you. They're the people who buy my sandwiches with real money over and over again. I really like them, and so I give them almost all of my attention."

The Sandwich Guy waves at The Lunch Rush. The Lunch Rush waves back. The Ostensible Customer looks stunned.

"Sir," says The Sandwich Guy "enjoy your Coke and your pickles with my compliments. But, please step aside. Because right now, there's a whole bunch of hungry people trying to buy sandwiches that won't require me flying to Canada. Next, please!"

The Lunch Rush roars approval. The Ostensible Customer is still stunned. Which is unfortunate.

Because, several men from the back of the line spontaneously rush forward to drag The Ostensible Customer, screaming and grasping, onto the busy sidewalk outside, where they proceed to devour his flesh like those street urchins who eat Elizabeth Taylor's cousin in Suddenly, Last Summer.

Meanwhile, The Sandwich Guy goes back to making sandwiches. And, The Lunch Rush goes back to eating them.

THE MORAL(S)?

The Sandwich Guy can't do much for you until you're hungry enough to really want a sandwich.
Once you're hungry enough, you still have to pay money for the sandwich. This won't not come up.
Few people become "a good customer" without understanding both 1 and 2.
Few companies become "a smart business" without understanding 1, 2, and 3.
Basing his business on an understanding of 1, 2, 3, 4, and 5 doesn't make The Sandwich Guy a dick; it makes him a smart business.
If you vacation with Elizabeth Taylor? Seriously. Avoid provoking the cannibalistic rent boys.

THE HOPE

Me? I just very much hope it takes you far less than 15 years to see and accept these sorts of things. Both as a customer and as a business.

Guys, avoid working for anyone who's not hungry enough to compensate you for your sandwich. It literally doesn't pay.

THE RESERVE READING

Bloodhounding Budgets - Cognition: The blog of web design & development firm Happy Cog

Tell them nicely that your price is a sucky $200K. The key here is to do so candidly, like you’re sitting on their side of the table and have to approve the budget with them. Admit that you’re way over the mark, and essentially apologize for it. I’ve said, “If you want to tell us to get lost, we understand”.

Basement.org: Negotiation And Speculation: The Risk Of Selling Low

All those variables can change except your worth. That can’t change. It’s an undeniable fact beyond subjectivity and beyond the reality-bending rhetoric of your client-to-be. You are worth what you are worth and unless you’re feeling charitable something else has to give.

Project Budgets and Secrets (thedesigncubicle.com)

Within the first few minutes of contact — in my effort to be as open and detailed on how I work as possible — the client counteracted by lying about not having a budget to clearly having a budget.

Mule Design Studio’s Blog: Presenting Design Like You Get Paid For It

Unspoken expectations unmet lead to seething unspoken frustration which ultimately bursts forth in an ugly mess when you’ve run out of budget.

Don’t Be Afraid of the S-Word :: Tips :: The 99 Percent

Remember that client who said that we were “pretty expensive” for them? A qualifying question in the first phone call could have saved us many hours of working on this deal. If you decide that the deal is unqualified, you just save it under another bucket: the unqualified deals bucket.

”A Sandwich, A Wallet, and Elizabeth Taylor's Cousin” was written by Merlin Mann for 43Folders.com and was originally posted on November 04, 2010. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

Kutiman, Big Media, and the Future of Creative Entrepreneurship

Merlin — Wed, 11 Mar 2009 11:51:00 -0400

So amazing, so illegal. What are we going to do with you, future?

That's my pal, Jonathan Coulton, remarking on the disruptively talented Kutiman, who has made an astounding series of YouTube video remixes that's lighting up the web and (one imagines) generating a lot of wood amongst our nation's libidinous entertainment litigators.

Here's Kutiman's "The Mother of All Funk Chords" (link includes credits for each video):

Unsolicited tip for media company c-levels: if your reaction to this crate of magic is "Hm. I wonder how we'd go about suing someone who 'did this' with our IP?" instead of, "Holy crap, clearly, this is the freaking future of entertainment," it's probably time to put some ramen on your Visa and start making stuff up for your LinkedIn page.

Because, this is what your new Elvis looks like, gang. And, eventually somebody will figure out (and publicly admit) that Kutiman, and any number of his peers on the "To-Sue" list, should be passed from Legal down to A&R.

Everybody knows the business has moved from legal to binary files. The question now is how much more lead time old media companies and other IP-obsessives can afford to burn by pretending it's otherwise.

In the mean time, though, you have to wonder how much artists like Kutiman (or, for that matter, Jonathan), really need the mixed basket of theoretical benefits that big companies with big distribution can provide. For a long-lived career, does a boot-strapping indie artist with giant niche appeal gain enough from a big-company relationship to offset the loss in agility, equity, and flexibility? I guess we'll find out soon enough.

Because, even in the face of bullying, obfuscating, and throat-clearing from corporations with a homemade timetable for evolution, more and more folks like Kutiman will just keep making and releasing stuff. Cool stuff, "illegal" stuff, niche stuff, and stuff that doesn't require the benediction of a middle-aged executive in order to reach its precise audience with almost zero friction or overhead.

And, that prospect should buoy and energize anybody with a scintilla of artistic entrepreneurship or the drive to just try making and offering their own stuff in their own way.

Man. What an exciting time this is. Seriously. We may not each have Kutiman-level talent and vision, but there's absolutely never been a better time to at least give it a throw.

Remember: the only person who can sit on your ass is you.

”Kutiman, Big Media, and the Future of Creative Entrepreneurship” was written by Merlin Mann for 43Folders.com and was originally posted on March 11, 2009. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

Ideas, Execution, and the Rare Auteur

Merlin — Mon, 11 Aug 2008 10:03:29 -0400

ideas are just a multiplier of execution - O'Reilly ONLamp Blog

Derek Sivers' short blog post from 2005 has been making the rounds lately -- it came to me via Chairman Gruber -- and I have to say, I can't stop thinking about it. I think this is really profound thinking around the fundamental misunderstanding many people have about the value of ideas.

In a nutshell, Derek says ideas are valuable only inasmuch as they can be multiplied by execution. So, if you remember your 3rd grade arithmetic, you can figure out the product of even the most fantastic idea when it's multiplied by zero execution.

I, too, frequently encounter this attitude of "Sign the NDA! Sign the NDA!" any time someone wants to tell me about their squirrelly idea for making a bajillion dollars on the internet, and I almost always end up saying the same six things to The Idea Men:

Ideas are like assholes and blogs; everyone has at least one. And the cost of ownership for an idea is nil.
Who will this product delight? Why does it delight them more than any other thing in their world today?
What stops Google from replicating your idea -- at full scale and with a huge installed base -- over a long weekend?
Who is the auteur here? Who in your organization gets to tell everyone else to shut up and follow his or her quirky vision and ridiculous obsessions? These obsessions matter.
Who's the proven sergeant-at-arms in your group? Does this person have a demonstrated track record for ensuring that everyone else in the group is executing flawlessly on the auteur's vision?
What will everyone involved give up to become awesome? Alternately, how will you know when this project has failed and should be euthanized?

It's amazing how many sociopaths are out there dashing around, playing entrepreneur, and yelling into a phone about drilling-down -- with what appears to be no idea how to actually get something amazing to market.

They sing themselves little songs and tell themselves little stories over ciabatta sandwiches and Excel, rhapsodizing about their personal Candyland where everybody starts using their goofy product because... just...because. It's crazy. And it's everywhere.

As I sit here today, I'm more convinced than ever that:

"auteur * (2x execution) = awesome"

An idea is no more useful than a coupon for a bag of sugar; show me the finished cake, then we'll talk.

The bottom line is that if you don't have an amazing, passionate idea and the means to make it superb, you're probably just a douchebag with an expensive phone. And a stack of NDAs.

”Ideas, Execution, and the Rare Auteur” was written by Merlin Mann for 43Folders.com and was originally posted on August 11, 2008. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

TWiT 133 with Jonathan Coulton and "Rock Bad"

Merlin — Mon, 25 Feb 2008 10:04:43 -0500

TWiT 133: Jonathan Coulton - Functional And Elegant

Hosts: Leo Laporte, Jonathan Coulton, Merlin Mann, Veronica Belmont, Ryan Block, and Tom Merritt
Jonathan Coulton and niche broadcasting, HD DVD finally kaput, YouTube goes down, frozen RAM and more.

Here's a free, direct MP3 download of TWiT 133.

Man, I really loved this episode. Jonathan Coulton's music and performances are inspiring in themselves, but as a fellow (albeit, much more modestly successful) "microbrand," I have huge respect for how he runs the business of his career. (more after the jump, including why we were all on this episode together in the first place)

Jonathan engages his audience actively (on- and off- stage) and he's crafted an approach to making a career out of entertainment that is nothing short of disruptive. As I said in this episode, it's my belief that in about 5 years, Jonathan (along with folks like Jane Siberry/Issa) will be seen as Patient Zero in the unravelling of a 90-year-old, sheet music-based business model that's based on false scarcity and lawsuits rather than engagement and service.

That said, Jonathan is also a terrifically talented writer and performer who knows how to scratch his audience's itch. I'll admit that one of the entertainment highlights of my year-to-date involved joining a roomful of ecstatic zombie nerds on Friday night for the singalong of "All we want to do is eat your brains!"

Also, of passing note in this episode, at least to me: since our last visit, it appears JoCo is now not only a Mac nerd (12" PowerBook), but a sometime Inbox Zero practitioner, and a Kinkless fan. (gulp: we need to get him a license for OmniFocus). Welcome to the Mac family, Jonathan!

So. If you haven't yet had the "pleasure" of seeing why we all happened to be together on TWiT a couple days after it happened: here's video of our group -- which I've dubbed "Rock Bad" -- failing at the soon-to-be-released Rock Band version of "Still Alive" (despite the yeoman's work of Veronica Belmont):

Jonathan Coulton performs "Still Alive" in Rock Band from Joy Stiq on Vimeo.

But, you should hear me sing "Don't Fear the Reaper" in Rock Band: I kill. Drums? Not so much.

Jonathan's music can be purchased for digital download from a variety of sources including Amazon.com (in DRM-free MP3s) and iTunes (DRM'd AACs).

”TWiT 133 with Jonathan Coulton and "Rock Bad"” was written by Merlin Mann for 43Folders.com and was originally posted on February 25, 2008. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

Solving problems outside your comfort zone

Merlin — Wed, 10 Oct 2007 15:04:28 -0400

I sometimes think that one factor in success as a business or as a human being has a lot to do with what kind of problems you're comfortable solving -- and how you get better at addressing the stuff that falls outside that comfort zone.

History is littered with revolutionaries who couldn't run the country they'd overthrown, Generals who've insisted on re-fighting the last war, talented programmers who were promoted to becoming ineffective (and very unhappy) managers, and, of course, there's the countless companies that just couldn't make the leap when technology or cultural change rendered their comfy old business model moot.

Seems like there's a thread here that's worth thinking about.

How do you get better at knowing when you’re trying to solve the wrong problem?

It's something I've been thinking about a lot lately as I take what had been mostly a hobby and try to "Go Pro" with it. For me, that's meant a lot of stumbles around moving from being a one-man show into what may eventually become a small company (who knows?). I'm finding it really challenging to stop solving the problems I'm comfortable solving, and to ask for and accept help with the stuff I suck at or that doesn't represent the best use of my time.

I think this applies to almost everybody, from the time they're born, right? You figure out a few things, you do some informal experiments with reality, and then you try to suss out the patterns that won't get you hit by a car or carted off to jail. But the old patterns almost always stop doing the trick at some point or in some unexpected context. For example, that bawling and tantrum-throwing that got you a hug in kindergarten may not endear you to your company's board.

The best advice I've gleaned so far is to try and stay cognizant of diminishing returns. Just because I know how to do basic sysadmin work doesn't mean I'm the best person to work on it. And conversely, just because I loathe the idea of becoming a "manager" doesn't mean I can afford to put off learning the skills forever.

The Question to You

What’s your trick? How’d you learn to start fixing more interesting and unfamiliar problems? Can you think of any particular businesses or people who have (so far) aced the test?

”Solving problems outside your comfort zone” was written by Merlin Mann for 43Folders.com and was originally posted on October 10, 2007. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

Amazon launches sale of DRM-free MP3s

Merlin — Tue, 25 Sep 2007 17:35:30 -0400

Daring Fireball: The Amazon MP3 Store and Amazon MP3 Downloader

Given the Amazon MP3 Store’s audio quality, prices, and user experience, I can’t see why anyone would buy DRM-restricted music from iTunes that’s available from Amazon. And given that Amazon is quite a bit cheaper than iTunes Plus, you might as well check Amazon first. I plan to.

I'm with Gruber -- this is a welcome and fan-friendly addition to the marketplace. And, frankly, I'm glad there's finally somebody out there who can really give Apple some competition in this area.

One thing: I'm surprised that MP3 sales links aren't yet mixed into regular CD sales pages. That must certainly be high on their TODO list. Because Amazon's Google juice is strong as hell, and on the day they put "Buy This Track Now" onto a few dozen thousand PR5+ music pages? Well. That may be the day Apple gets to really see what competition in this space looks like.

”Amazon launches sale of DRM-free MP3s” was written by Merlin Mann for 43Folders.com and was originally posted on September 25, 2007. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

NYT: New data on the problems of "multitasking"

Merlin — Mon, 26 Mar 2007 07:01:24 -0400

Slow Down, Multitaskers, and Don’t Read in Traffic - New York Times

Yesterday's New York Times front page ran an article pulling together the results of several recent studies looking at how interruptions and attempts to multitask can affect the quality of work as well as the length of recovery time.

Here's one bit that really grabbed me:

In a recent study, a group of Microsoft workers took, on average, 15 minutes to return to serious mental tasks, like writing reports or computer code, after responding to incoming e-mail or instant messages. They strayed off to reply to other messages or browse news, sports or entertainment Web sites.

“I was surprised by how easily people were distracted and how long it took them to get back to the task,” said Eric Horvitz, a Microsoft research scientist and co-author, with Shamsi Iqbal of the University of Illinois, of a paper on the study that will be presented next month.

And, from a PDF of another of the studies cited ("Isolation of a Central Bottleneck of Information Processing with Time-Resolved fMRI"), here's a telling snippet from the article's abstract (yes, most of the rest of it is well over my head):

When humans attempt to perform two tasks at once, execution of the first task usually leads to postponement of the second one. This task delay is thought to result from a bottleneck occurring at a central, amodal stage of information processing that precludes two response selection or decision-making operations from being concurrently executed...These results suggest that a neural network of frontal lobe areas acts as a central bottleneck of information processing that severely limits our ability to multitask.

My own feelings on the myth of multi-tasking are well-documented, but it's fascinating to see research interest focused in this area -- although it's certainly not surprising, given its potential impact on knowledge workers and the industries that employ them. Again, from yesterday's NYT article:

The productivity lost by overtaxed multitaskers cannot be measured precisely, but it is probably a lot. Jonathan B. Spira, chief analyst at Basex, a business-research firm, estimates the cost of interruptions to the American economy at nearly $650 billion a year...

The information age is really only a decade or two old in the sense of most people working and communicating on digital devices all day, Mr. Spira said. In the industrial era, it took roughly a century until Frederick Winslow Taylor in 1911 published his principles of “scientific management” for increasing worker productivity.

“We don’t have any equivalent yet for the knowledge economy,” Mr. Spira said.

”NYT: New data on the problems of "multitasking"” was written by Merlin Mann for 43Folders.com and was originally posted on March 26, 2007. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

Productive Talk Compilation: 8-episode podcast with GTD's David Allen

Merlin — Tue, 28 Nov 2006 09:05:34 -0500

Download MP3 of "Productive Talk Compilation"

As promised, here's the single-file compilation of the Productive Talk podcast interviews I did with David Allen, the author of Getting Things Done. The final version's eight episodes clock in at a considerable one hour and twenty-six minutes, so this should give you plenty to listen to while you're in line at the DMV.

Some editing misadventures stole the time I'd set aside to write up my final comments on the series, but those will be coming along soon, I promise. In the mean time, as I said in the podcast ep., I want to sincerely thank David, Rick Kantor, Robert Peake, and Zircon Skye Studios for their participation and help with the Productive Talk series. David in particular was unbelievably generous with his time, and I'm very grateful to have had this opportunity to interview him.

Hope you all enjoy hearing the whole series, in order, all in one place. There's some nuggets of GTD gold in there, if I do say so myself.

You can download the MP3 version, or just listen from here by using the Flash player below:

Download MP3 of "Productive Talk Compilation"

”Productive Talk Compilation: 8-episode podcast with GTD's David Allen” was written by Merlin Mann for 43Folders.com and was originally posted on November 28, 2006. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

David Allen on GTD's future (and why it just works, as is)

Merlin — Tue, 21 Nov 2006 09:27:21 -0500

Productive Talk #08: GTD 2.0?

43 Folders and The David Allen Company present the eighth in a series of conversations that David and Merlin recently had about Getting Things Done.

Summary

In this episode, Merlin asks David one of the most popular questions about GTD; if he could write the book all over again today, what would he do differently? David addresses how people’s understanding of GTD evolves on repeated exposures, as well hinting at future plans for making GTD easier for people to start and maintain. He makes some great points on learning to pay attention to your "higher altitudes," and wraps up by underscoring the importance of not having to rethink every task throughout the day. (13:11)

Grab the MP3, learn more at Odeo.com, or just listen here (after the cut).

Merlin's comments

If you bend David Allen's ear for more than 30 seconds about GTD, you'll hear some variation of a phrase that I heard a lot over the couple days we hung out in Ojai: "It's all in the book!"

Say what you will about The David, but he is not a man who suffers from The George Lucas Complex. Much to the consternation of his publishers, his fans, and -- one suspects -- even some of his colleagues, David feels like he has already written the complete and definitive work on the Getting Things Done system. And he very clearly has no desire to futz with that basic system without a good reason; it's sound and complete, as is, and there you go. Next subject.

And, I have to say, in a lot of ways, I've come to really admire this.

For one thing, it was immediately clear to me that, although David heads up a smart and growing company that enjoys a ravenous fanbase, his interest in the strictly pecuniary aspects of his work sometimes seems hilariously modest. While he long ago could have flipped DavidCo into a Shake-and-Bake franchise of ghost-written paperbacks (an idea I apparently once thought was a pretty great idea myself), David and his staff usually have more interesting things in mind. And while I can't say that I think every idea is a guaranteed winner from my own perspective, I really respect the fact that DavidCo seems unwilling to sacrifice the quality of their product and their message for a fast buck. Not something you see every day.

I'll admit that there's still a part of me that thinks both David, the fans, and the system itself could benefit greatly from more examples of and options for sane GTD implementation and maintenance (and how to narrow the options to what's best for my particular hang-up). Funny thing, though: in talking to David, it became clear to me that, on some level, that dearth of "official" material on implementation options was an undeniable factor in the early success of 43 Folders. So, in retrospect, I probably shouldn't complain too much.

In many ways, though, David's right; it is all in the book, even if you aren't yet at a place to understand how it potentially fits together in your world. So, in this episode, I really like how he highlights the way repeated readings and exposures to GTD inevitably lead to "getting" some part of the system that used to seem corny, pointless, or hand-wavey (God knows that's been true for me). So, I guess I do see part of the challenge from David's point of view; how do you get somebody quickly ramped-up into a system that may not reveal its best stuff to you for two or more years? Definitely tricky business.

But for those of you out there already doing GTD and feeling like you sometimes miss the "there," I think this particular ep provides some very sound insight into how these pieces down on "the runway" are inextricably and necessarily tied to "the higher altitudes."

Last planned episode....but wait...

Although this eighth episode of Productive Talk is our last in this series (yep, we're already talking about doing it again), I do encourage you to stop back by next week.

In addition to offering my own thoughts on the series and what I learned from it (hint: a lot), I'll also be sharing the (very very highly requested) single file download of all 8 episodes. Yes, it will have iTunes chapters. No, it won't have bonus footage or director's commentary. But it will make it a bit easier to take Productive Talk with you and listen to the whole series at a sitting. Subscribe via iTunes to receive the last last episode as soon as it goes live.

Listen to Episode #08 of Productive Talk

Grab the MP3, learn more at Odeo.com, or just listen from here:

powered by ODEO

”David Allen on GTD's future (and why it just works, as is)” was written by Merlin Mann for 43Folders.com and was originally posted on November 21, 2006. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"

HOWTO network without becoming a disingenuous weasel

Merlin — Mon, 16 Oct 2006 06:53:53 -0400

Business Networking Advice: Merlin Mann from 43Folders.com - Interview

Josh asked me two interview questions about business networking, and I answered them. [Spoiler: historically, I've not been such a big fan of business networking]:

I have to admit that I loathe "networking" in what I take to be the conventional sense of the word -- to leverage friends and strangers for whatever intrinsic value their relationships can bring to oneself.

Consequently, I've always tried to avoid becoming one of those horrible little men who pretends to like everyone for the primary purpose of eventually pressing a crisp new business card into each of their palms while making a vague promise about future synergies and meals. That makes my skin crawl...

[The] heart of ethical and humane networking means not asking favors of others, but instead frequently doing unrequested propers for others. And expecting zilch in return.

So I guess networking, in an ideal world, just means you help your friends meet cool people as you do nice things for them. I can get behind that.

Also, if you are confused by the Snuffy Smith-style letter substitutions in the final line, please be informed that the word I had chosen was "**douchebag**."

”HOWTO network without becoming a disingenuous weasel” was written by Merlin Mann for 43Folders.com and was originally posted on October 16, 2006. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"