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<channel>
 <title>Setting Limits</title>
 <link>http://www.43folders.com/topics/setting-limits</link>
 <description>The taxonomy view with a depth of 0.</description>
 <language>en</language>
<item>
 <title>Closed Doors and Casualties in the &quot;Coup d&#039;attention&quot;</title>
 <link>http://www.43folders.com/2008/08/16/the-coup</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://twitter.com/hotdogsladies/statuses/889286971&quot; title=&quot;&#039;Weird how people bow, scrape, and apologize for the interruptors of their work. Corporate America is Stockholm Syndrome with a power tie.&#039;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/stockholm-syndrome-attention.jpg&quot; alt=&quot;&#039;Weird how people bow, scrape, and apologize for the interruptors of their work. Corporate America is Stockholm Syndrome with a power tie.&#039;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Last night, I got home from a lovely one-day trip to do some &lt;a href=&quot;http://www.merlinmann.com/working/speaking&quot;&gt;speaking&lt;/a&gt;, and I was catching up on a couple emails before I went to bed. One of the messages was a thoughtful note from someone who works in the US Government (and whose name, job, and identifying elements I&#039;m changing to protect his or her privacy).&lt;/p&gt;

&lt;p&gt;&quot;Sally,&quot; I&#039;ll call her, likes the 43 Folders stuff, but has legitimate concerns about how all this &quot;&lt;a href=&quot;http://www.43folders.com/2008/08/14/who-moved-my-brain&quot;&gt;attention management&lt;/a&gt;&quot; stuff might send a wrong or hostile message to her colleagues. It&#039;s a great point.&lt;/p&gt;

&lt;!--break--&gt;

&lt;p&gt;As is so &lt;a href=&quot;http://www.flickr.com/photos/tags/merlinsmailbag/&quot;&gt;often the case&lt;/a&gt;, I ended up realizing I had a lot to say in the response, and, if you&#039;ll indulge me, I&#039;d like to share what I had to say to Sally with you, as well. Especially since it&#039;s a question that&#039;s been coming up a lot, and I&#039;m happy to have had the chance to address it at length.&lt;/p&gt;

&lt;div class=&quot;question&quot;&gt;
&lt;h3&gt;The Question to Me&lt;/h3&gt;

&lt;p&gt;&amp;#8220;Does managing your attention have to mean acting like a &lt;em&gt;jerk&lt;/em&gt;?&amp;#8221; &lt;/p&gt;

&lt;/div&gt;

&lt;hr /&gt;

&lt;h3&gt;A Nice Exchange with &quot;Sally&quot;&lt;/h3&gt;

&lt;p&gt;&quot;Sally Griffith&quot; wrote:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Heya, Merlin - big fan of all your talks and trying to figure out a way to get the [BIG US GOVERNMENT DEPARTMENT] to hire you to speak to we [KNOWLEDGE WORKERS] who &lt;em&gt;really&lt;/em&gt; produce nothing but knowledge - and then only occasionally.&lt;/p&gt;
  
  &lt;p&gt;I just looked at your &lt;a href=&quot;http://www.43folders.com/2008/08/14/who-moved-my-brain&quot;&gt;new slide deck&lt;/a&gt;. The one thing I didn&#039;t see (but you may have covered it in your patter) are the intangible &quot;costs&quot; of working in this way. An open door policy gets you interrupted, but pays off in morale and people thinking that you care. Walling yourself off from distractions, you project a nasty image: if I ever were to give anybody a token that says &quot;don&#039;t waste my time,&quot; instant loathing and mockery would ensue. So might be a topic for a future MM talk: How do you do Inbox Zero w/o sacrificing the intangibles?&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Then I replied:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;To me, what&#039;s important is to make yourself accessible to the people who need you when they need you, but within reason -- this is really different from ceding 100% access to anyone anytime. That...is &lt;em&gt;insane&lt;/em&gt;, and it does favors only for the people who can&#039;t be bothered to get their shit together and honor a reasonable schedule. (IMHO)&lt;/p&gt;
  
  &lt;p&gt;This is all about &lt;a href=&quot;http://twitter.com/hotdogsladies/statuses/886549926&quot;&gt;&lt;em&gt;managing expectations&lt;/em&gt;&lt;/a&gt;.&lt;/p&gt;
  
  &lt;p&gt;&lt;img src=&quot;http://junk.mdm3.com/do-not-disturb.jpg&quot; alt=&quot;Do Not Disturb&quot;  align=&quot;right&quot; hspace=&quot;5&quot; vspace=&quot;3&quot; class=&quot;photoframe&quot; /&gt;Today I learned about a guy who&#039;s one of the most respected and admired people in his company; and everybody in the company knows that &lt;strong&gt;his door is closed&lt;/strong&gt; (really closed -- no interruptions, no exceptions) all morning every morning. That? That is when he &lt;em&gt;works&lt;/em&gt;. Then after lunch, through the end of the day, his door &lt;strong&gt;never closes&lt;/strong&gt; -- yes, come in and &quot;interrupt&quot; all you want. That&#039;s the whole idea. And it works great.&lt;/p&gt;
  
  &lt;p&gt;He&#039;s hugely successful, not because he says, &quot;Sure! Squander my time whenever it occurs to you,&quot; but because he essentially tells the world, &quot;Look: both of our time is valuable; I will &lt;em&gt;make&lt;/em&gt; time for you, but never for a minute think that I&#039;m &lt;em&gt;your Mommy&lt;/em&gt;.&quot;&lt;/p&gt;
  
  &lt;p&gt;He&#039;s created an expectation people understand and respect. So they get their shit together before they ever consider asking for his attention.  That&#039;s some Batman-level shit, if you ask me.&lt;/p&gt;
  
  &lt;p&gt;Also? People will always despise you if you end up doing less stupid BS than they choose to suffer. If you start to firewall your time, it makes you look like a &quot;snob,&quot; right? Meh. I understand and acknowledge your point -- it&#039;s up to each of us how to decide the most civil way to get what we need. And, certainly, jokey stuff like &lt;a href=&quot;http://www.43folders.com/2007/10/19/meeting-tokens-scarcity&quot;&gt;Mike&#039;s meeting tokens&lt;/a&gt; don&#039;t necessarily need to govern the way &lt;em&gt;you&lt;/em&gt; choose to treat actual people. I should make that clearer, but I guess I hope that&#039;s always understood: this all has to be adjusted to _what works for &lt;strong&gt;you&lt;/strong&gt;_.&lt;/p&gt;
  
  &lt;p&gt;But I reject the idea that we should sweat those people who refuse to understand why attention is worth being picky about in the first place. If they can&#039;t respect that in themselves, of course they won&#039;t respect that in you. They aren&#039;t capable. And, if you ask me, it&#039;s time to stop positively reinforcing that kind of execrable behavior.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Then Sally responded:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;Point taken.  I&#039;m shocked that you took the time to reply.  You are a mensch.&lt;/p&gt;
  
  &lt;p&gt;Thanks!&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;Then I said:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;For you, Sally? Anything! :-)&lt;/p&gt;
  
  &lt;p&gt;Because here&#039;s the real (REAL) secret of attention management: once you stop doing all the stuff you don&#039;t care about, you get an extraordinary amount of time to do the stuff you DO care about. Like making a connection with nice, thoughtful people like Sally Griffith.&lt;/p&gt;
  
  &lt;p&gt;Make sense?&lt;/p&gt;
  
  &lt;p&gt;your new internet friend,&lt;br /&gt;
  Merlin&lt;/p&gt;
&lt;/blockquote&gt;

&lt;hr /&gt;

&lt;h3&gt;Odd Man Out&lt;/h3&gt;

&lt;p&gt;Here&#039;s the thing. It&#039;s like being able to see &lt;a href=&quot;http://en.wikipedia.org/wiki/The_matrix#Plot&quot;&gt;&lt;em&gt;The Matrix&lt;/em&gt;&lt;/a&gt;; once you realize the control you &lt;em&gt;can&lt;/em&gt; choose to exercise regarding your attention, you&#039;ll start to see all the unnecessary waste that everybody else thinks is unavoidable, natural, and even healthy (&quot;I NEVER shut off my BlackBerry!&quot;). See? Now, &lt;strong&gt;you&lt;/strong&gt; are the weird one. Weirdo.&lt;/p&gt;

&lt;p&gt;But, man, what a difference it makes to see (but ignore) all those things that you used to allow in. Things that now just bounce off you like raindrops. While everybody else is walking around wearing sponges.&lt;/p&gt;

&lt;h3&gt;Guy on the Soap Box&lt;/h3&gt;

&lt;p&gt;Also? Yeah. I understand that I have a really strong personality and know how to push a button until it breaks. That doesn&#039;t mean you have to love me or try to emulate me -- you &lt;em&gt;know&lt;/em&gt; what you need to do to be the person you want to be.&lt;/p&gt;

&lt;p&gt;But, I also tend to shrug my shoulders at folks who charge that this kind of attitude is too aggressive. Maybe. Maybe not.&lt;/p&gt;

&lt;p&gt;I believe this is a message that needs to reach everyone, and I&#039;m entirely willing to risk people disagreeing with or actively &lt;em&gt;disliking&lt;/em&gt; what I have to say if it means that people who feel they&#039;ve lost control of their life may get to hear it and realize for themselves why this stuff &lt;em&gt;matters&lt;/em&gt;. Today.&lt;/p&gt;

&lt;h3&gt;Why We Fight&lt;/h3&gt;

&lt;p&gt;As with any revolution, the attention management coup will not be without its (metaphorical) blood, toil, sweat, and tears. C&#039;est la guerre.&lt;/p&gt;

&lt;p&gt;Today, you can find 10,000 reasons to keep letting people, institutions, and media noise continue to waste your life. I have only one reason you should not, so I say it over and over again. Often loudly:&lt;/p&gt;

&lt;p&gt;&lt;strong&gt;Your attention needs a defender. And the people who want you to apologize for that are precisely the reason you need a stronger and more unapologetic defense&lt;/strong&gt;.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.slideshare.net/merlinmann/who-moved-my-brain-revaluing-time-and-attention-presentation&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/be-a-dad-1.jpg&quot; alt=&quot;&quot; /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2008/08/16/the-coup&quot;&gt;&lt;strong&gt;Closed Doors and Casualties in the &quot;Coup d&#039;attention&quot;&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on August 16, 2008. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
 <comments>http://www.43folders.com/2008/08/16/the-coup#comments</comments>
 <category domain="http://www.43folders.com/topics/attention-management">Attention Management</category>
 <category domain="http://www.43folders.com/topics/setting-limits">Setting Limits</category>
 <category domain="http://www.43folders.com/topics/time-and-attention">Time and Attention</category>
 <pubDate>Sat, 16 Aug 2008 12:37:31 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">63783 at http://www.43folders.com</guid>
</item>
<item>
 <title>Time &amp; Attention Presentation: &quot;Who Moved My Brain?&quot;</title>
 <link>http://www.43folders.com/2008/08/14/who-moved-my-brain</link>
 <description>&lt;p&gt;&lt;a href=&quot;http://www.slideshare.net/merlinmann/who-moved-my-brain-revaluing-time-and-attention-presentation&quot;&gt;&lt;strong&gt;Who Moved My Brain? Revaluing Time &amp;amp; Attention&lt;/strong&gt;&lt;/a&gt; (slideshare.net)&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://www.slideshare.net/merlinmann/who-moved-my-brain-revaluing-time-and-attention-presentation&quot; title=&quot;View Merlin&#039;s updated slide show on Revaluing Time and Attention&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/brain-in-a-jar.jpg&quot; alt=&quot;a brain in a jar&quot;  align=&quot;right&quot; hspace=&quot;5&quot; vspace=&quot;3&quot; /&gt;&lt;/a&gt;Thanks to my pals, Dara and &lt;a href=&quot;http://www.linkedin.com/pub/4/0A2/3B7&quot;&gt;Shawn&lt;/a&gt;, I&#039;ve been preparing for a return visit with the folks at &lt;a href=&quot;http://godaddy.com&quot;&gt;GoDaddy&lt;/a&gt; to deliver a couple talks on &lt;a href=&quot;http://www.inboxzero.com/&quot;&gt;Inbox Zero&lt;/a&gt; and Time and Attention.&lt;/p&gt;

&lt;p&gt;As I&#039;ve been going over my slides for the Time &amp;amp; Attention talk, I realized I hadn&#039;t shared how the material has evolved since it &lt;a href=&quot;http://www.43folders.com/2008/02/14/time-attention-talk&quot;&gt;premiered at Macworld in January&lt;/a&gt;. Which is to say, &quot;Kind of &lt;strong&gt;a lot&lt;/strong&gt;.&quot; So, &lt;a href=&quot;http://www.slideshare.net/merlinmann/who-moved-my-brain-revaluing-time-and-attention-presentation&quot;&gt;I&#039;ve posted the updated deck&lt;/a&gt;.&lt;/p&gt;

&lt;!--break--&gt;

&lt;p&gt;Of course, the irony of &lt;a href=&quot;http://www.43folders.com/2007/08/23/better-presentations&quot; title=&quot;43f: How I Made my Presentations a Little Better&quot;&gt;making cool, unbulleted slides&lt;/a&gt; is that the decks you create  won&#039;t make a lick of sense without the accompanying audio and -- you know -- &lt;em&gt;human presence&lt;/em&gt;. So, I&#039;ve made a special version of this for you to view online, adding slide notes at the bottom that can help give you the flavor for what&#039;s happening as I wave my hands around on-stage like a huge dork.&lt;/p&gt;

&lt;p&gt;I&#039;m proud of this work, and I really hope you find it useful. The 5th to the last slide makes me teary. Partly because I really do believe this stuff is important. It&#039;s about more than email and &quot;productivity.&quot; It comes down to how you decide to spend your life and, on some level, what kind of human being you want to be.&lt;/p&gt;

&lt;div style=&quot;width:499px;text-align:left&quot; id=&quot;__ss_555994&quot;&gt;&lt;object style=&quot;margin:0px&quot; width=&quot;499&quot; height=&quot;355&quot;&gt;&lt;param name=&quot;movie&quot; value=&quot;http://static.slideshare.net/swf/ssplayer2.swf?doc=mann-who-moved-my-brain-time-attention-20080814-1218773331872917-9&amp;stripped_title=who-moved-my-brain-revaluing-time-and-attention-presentation&quot; /&gt;&lt;param name=&quot;allowFullScreen&quot; value=&quot;true&quot;/&gt;&lt;param name=&quot;allowScriptAccess&quot; value=&quot;always&quot;/&gt;&lt;embed src=&quot;http://static.slideshare.net/swf/ssplayer2.swf?doc=mann-who-moved-my-brain-time-attention-20080814-1218773331872917-9&amp;stripped_title=who-moved-my-brain-revaluing-time-and-attention-presentation&quot; type=&quot;application/x-shockwave-flash&quot; allowscriptaccess=&quot;always&quot; allowfullscreen=&quot;true&quot; width=&quot;499&quot; height=&quot;355&quot;&gt;&lt;/embed&gt;&lt;/object&gt;&lt;/div&gt;

&lt;p&gt;&lt;strong&gt;Many thanks&lt;/strong&gt; to &lt;a href=&quot;http://muledesign.com/&quot;&gt;Mike&lt;/a&gt; &lt;a href=&quot;http://mikemonteiro.com/&quot;&gt;Monteiro&lt;/a&gt;, &lt;a href=&quot;http://www.joelonsoftware.com/&quot;&gt;Joel on Software&lt;/a&gt;, &lt;a href=&quot;http://www.istockphoto.com/index.php&quot;&gt;iStockPhoto&lt;/a&gt;, and &lt;a href=&quot;http://en.wikipedia.org/wiki/Futura_%28typeface%29&quot;&gt;Futura&lt;/a&gt; (the unofficial type family of Mssrs. &lt;a href=&quot;http://en.wikipedia.org/wiki/Wes_anderson&quot;&gt;Anderson&lt;/a&gt; and &lt;a href=&quot;http://en.wikipedia.org/wiki/Stanley_kubrick&quot;&gt;Kubrick&lt;/a&gt;.)&lt;/p&gt;

&lt;p&gt;And, yes, here&#039;s the minor &lt;a href=&quot;http://www.43folders.com/topics/monthly-pimp&quot;&gt;pimp&lt;/a&gt; (I mean, it &lt;em&gt;is&lt;/em&gt; what I do for a living). You can &lt;a href=&quot;http://www.merlinmann.com/working/speaking&quot;&gt;hire me&lt;/a&gt; to deliver this talk to the time- and attention-addled people you work with. &lt;a href=&quot;http://www.merlinmann.com/contact&quot;&gt;Drop a note&lt;/a&gt; if you have an upcoming event where you think this might be a good fit. &lt;span style=&quot;font-size:small;&quot;&gt;And, yeah, unless I know you really well or your company is giant, awesome, and MUNI-accessible: &lt;em&gt;it costs money&lt;/em&gt;. Yep. So. You know. Serious inquiries only, and what have you.&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;See you soon, GoDaddy! I crave your hell-like climate right now.&lt;/p&gt;
&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2008/08/14/who-moved-my-brain&quot;&gt;&lt;strong&gt;Time &amp; Attention Presentation: &quot;Who Moved My Brain?&quot;&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on August 14, 2008. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
 <comments>http://www.43folders.com/2008/08/14/who-moved-my-brain#comments</comments>
 <category domain="http://www.43folders.com/topics/mind-and-spirit">Mind and Spirit</category>
 <category domain="http://www.43folders.com/topics/presentations">Presentations</category>
 <category domain="http://www.43folders.com/topics/setting-limits">Setting Limits</category>
 <category domain="http://www.43folders.com/topics/time-and-attention">Time and Attention</category>
 <pubDate>Thu, 14 Aug 2008 09:52:05 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">63738 at http://www.43folders.com</guid>
</item>
<item>
 <title>Making Time to Make: One Clear Line</title>
 <link>http://www.43folders.com/2008/08/07/clear-line</link>
 <description>&lt;div class=&quot;tip&quot;&gt;
    &lt;p&gt;
        This article is Part 3 of a 3-part series about attention management for people who do creative work called, &lt;a href=&quot;http://www.43folders.com/topics/making-time-make-time&quot; title=&quot;43f Series: Making Time to Make&quot;&gt;&lt;strong&gt;&lt;em&gt;Making Time to Make&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;.&lt;br&gt;
        &lt;strong&gt;Previously&lt;/strong&gt;: Part 1, &lt;a href=&quot;http://www.43folders.com/2008/08/05/bad-correspondent&quot;&gt;Bad Correspondence&lt;/a&gt;&lt;br&gt;
        &lt;strong&gt;Then&lt;/strong&gt;: Part 2, &lt;a href=&quot;http://www.43folders.com/2008/08/06/your-real-job&quot;&gt;The Job You Think You Have&lt;/a&gt;&lt;br&gt;
    &lt;/p&gt;
&lt;/div&gt;

&lt;!-- END widget --&gt;

&lt;p&gt;
    &lt;a href=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/typewriter-clock-1.jpg&quot; alt=&quot;Tick tock.&quot; align=&quot;right&quot; hspace=&quot;10&quot; vspace=&quot;5&quot; class=&quot;photoframe&quot;&gt;&lt;/a&gt;Could an &lt;a href=&quot;http://www.43folders.com/2008/08/05/bad-correspondent&quot; title=&quot;43 Folders: &#039;Bad Correspondence&#039;&quot;&gt;email recluse&lt;/a&gt; like Neal Stephenson just cowboy up by agreeing to a monthly chat session or the occasional visit to a fan forum? Sure, he could. Could a volunteer intern scan Neal’s email once a week for particularly wonderful notes? You bet. Could he even conceivably just drop all the blast shields, open a chat room, “livestream” from his desk, and then spend the rest of his life answering questions from people with nothing better to do? Maybe. Sure. But, probably not. He’s already told us as much, hasn’t he?
&lt;/p&gt;

&lt;p&gt;
    The point, from my perspective, is that Stephenson possesses the man-sized pant stones to declare &lt;em&gt;precisely&lt;/em&gt; what the people who enjoy his work should expect from him. And, in so doing, he has drawn a clear line that some might find hard to love, but that is very easy to see, understand, and respect. No, he didn’t hire someone to answer his email, or get a kid to pretend to be him on Twitter, or install a Greasemonkey script that “&lt;a href=&quot;http://userscripts.org/scripts/show/5200&quot;&gt;autopokes&lt;/a&gt;” people on Facebook &lt;small&gt;(I’ll leave you to guess which two of these I do)&lt;/small&gt;.
&lt;/p&gt;

&lt;p&gt;
    Neal Stephenson essentially said, “&lt;strong&gt;Listen, gang, here’s what I’m going to make for you: &lt;em&gt;novels&lt;/em&gt;&lt;/strong&gt;.” And then, he went back to typing. To &lt;em&gt;working&lt;/em&gt;. On &lt;em&gt;work&lt;/em&gt;.
&lt;/p&gt;

&lt;!--break--&gt;

&lt;h3&gt;
    Get Ready for the First World
&lt;/h3&gt;

&lt;p&gt;
    No, sir, no one that I know (including me, of course) could ever get away with such an ambitious opossum routine when his primary medium is the web — and, really, who’d want to?
&lt;/p&gt;

&lt;p&gt;
    It’s fun and gratifying to &lt;a href=&quot;http://www.metafilter.com/&quot; title=&quot;Even on the days it makes me scream at the screen, Metafilter is still my favorite community weblog.&quot;&gt;connect with people&lt;/a&gt;, to &lt;a href=&quot;http://www.flickr.com/photos/tags/bootyshotz/interesting/&quot; title=&quot;Photos of people holding snack food. Long story.&quot;&gt;find common interests&lt;/a&gt;, and to &lt;a href=&quot;http://youlooknicetoday.com/blog/scottsimpson/a-ringtone-tragedy&quot; title=&quot;We made a fake video game; then The Fun Bunch made awesome ringtones&quot;&gt;make things as a group&lt;/a&gt;. That’s why the internet is so much more fun than reading the corkboard at your laundromat. Usually.
&lt;/p&gt;

&lt;p&gt;
    The challenge for each of us today — maker, worker, leader, or layabout — is to figure out where our own clear line should be drawn, and to determine how we effectively communicate where that line is in a way that’s useful, civil, and as open as we need for it to be. Again, though, all in the context of firewalling time to &lt;em&gt;make things&lt;/em&gt;.
&lt;/p&gt;

&lt;p&gt;
    If this all strikes you as fancy, handlebar moustache talk from an old misanthrope who doesn’t &lt;em&gt;get&lt;/em&gt; things like whatever the hell we’re calling “conversations” this week, maybe you’re on to something. You wouldn’t be the first to say so. And, if you’re honestly completely unburdened by doing the things that are important to you &lt;em&gt;while&lt;/em&gt; staying in joyful personal contact with everyone who wants it from you — then, I do applaud you. I guess. Although, frankly, I think you’re probably fibbing at least a little.
&lt;/p&gt;

&lt;h3&gt;Drawing &lt;em&gt;Your&lt;/em&gt; Line&lt;/h3&gt;

&lt;p&gt;
    For myself, I think it’s critical to set reasonable expectations about how, when, and where people can expect to have authentic, honest-to-God contact with us, and here’s why: if you leave every channel open to everybody and anybody, all the time and without limit, you necessarily prevent yourself from ever stepping away from the fray for long enough to focus. You&#039;ll never make the time that it takes to produce the sort of good work that theoretically made you so appealing in the first place.
&lt;/p&gt;

&lt;p&gt;
    And, perhaps as importantly, you also can never devote your undivided attention to the biped mammals who are breathing air in the room with you. Here. People. With faces and hands. Not “friends,” but &lt;em&gt;friends&lt;/em&gt;. Real people. Because, if total focus on the known important stuff in your life has to battle with a never-ending doorbell attached to your brain, it’s hard for me to imagine how your work, or your family, or your sense of who you are, alone in a room without the ringing, can possibly thrive. But, again, that’s really up to you to decide.
&lt;/p&gt;

&lt;hr&gt;

&lt;h3&gt;
    Balanced Patterns for Recovering Time to Make
&lt;/h3&gt;

&lt;p&gt;
    If you’re determined to get back to work today — to start making more than SMTP queries — here are a few patterns for helping you find your way. Adapt as needed.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Clarify your needs&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    Think about what kind of environment you need to do your best work, and consider what you&#039;d want to change today in order to make that environment more accessible to you for uninterrupted blocks of time.
&lt;/p&gt;

&lt;p&gt;
    Consider that the busy work, meta work, and stupid or boring monkey work in the life of a creative person should serve one purpose: clear the decks of distraction so you and your brain can work uninterrupted. To me, that is &quot;Step 0.&quot;
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Define “OFF”&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    Decide what it means to be “available” versus “not available” at a given time. How long can your world tolerate your absence, and what does it look like when you re-surface? What needs to change in order to minimize stress and drama? Remember, the time you make needs to be all yours to the greatest degree possible. If you can still hear the phone ring or the baby crying, you may not really be &quot;OFF&quot; yet.
&lt;/p&gt;

&lt;p&gt;
    Consider the equivalent of a &lt;em&gt;safe word&lt;/em&gt; for when the really important stuff needs to punch through your firewall. This is a young field with blunt tools right now, so consider employing wetware; work with a partner, colleague, or friend to be your attention sentry during times when you need to go off the grid for half a day. Reciprocate.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Draw your line&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    Make it clear how, when, where, and for how long people can expect to interact one-on-one with you. Don’t hesitate to point to community forums and mailing lists to which you contribute, FAQs you’ve answered a million times, or any other resource that liberates the previous use of your attention by exposing the fruit of its labors to the world.
&lt;/p&gt;

&lt;p&gt;
    How? Could be lots of ways, but whatever you use, try to find automation and economies of scale. That means:
&lt;/p&gt;

&lt;ul&gt;
    &lt;li&gt;add info on your Contact page explaining what people can expect from you
    &lt;/li&gt;
    &lt;li&gt;use auto-responses and email templates
    &lt;/li&gt;
    &lt;li&gt;where necessary send short responses to clarify &lt;em&gt;when&lt;/em&gt; you&#039;ll be available again&lt;br&gt;
    &lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;
    Also? &lt;a href=&quot;http://www.google.com/&quot; title=&quot;Google.com. Look it up.&quot;&gt;&lt;em&gt;Google&lt;/em&gt;&lt;/a&gt;. Tell people about this amazing new thing called “Google.” Apparently, it’s a service that helps people find all kinds of information without sending a single email. Handy.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Be honest&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    &lt;a href=&quot;http://starwars.wikia.com/wiki/Wookiee&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/three-wookiees.jpg&quot; alt=&quot;Never forget that &#039;wookiee&#039; has two e&#039;s&quot; align=&quot;right&quot; hspace=&quot;10&quot; vspace=&quot;5&quot; class=&quot;photoframe&quot;&gt;&lt;/a&gt; In the case of email in particular, you quickly learn the irony that a short response — far from retiring a topic — often is regarded as confirmation that you &quot;want to play,&quot; providing unintentional encouragement to send you lots more email. And, then come the growing expectations, now that you&#039;ve unconsciously shown yourself to be an email punk.
&lt;/p&gt;

&lt;p&gt;
    Listen: if someone starts demanding a level of engagement with you that you can’t meet, just say so. And consider telling them why. You&#039;d never hesitate to say &quot;I have a doctor&#039;s appointment,&quot; so don&#039;t be embarassed to say, &quot;I can&#039;t talk to you now, I&#039;m in the studio all morning.&quot; If you can&#039;t work because you&#039;re distracted by someone who wants to argue about how you spelled &quot;&lt;a href=&quot;http://starwars.wikia.com/wiki/Wookiee&quot;&gt;wookiee&lt;/a&gt;&quot; (don&#039;t laugh — it&#039;s happened to me twice; once when I was wrong and again when I was right), you need to cut the cord.
&lt;/p&gt;

&lt;p&gt;
    Also, keep in mind that most &lt;em&gt;time burglars&lt;/em&gt; eat excuses for lunch. There&#039;s an entire industry around shooting down excuses, and it&#039;s called “sales.” Give people the honest attentional equivalent of “I have no money, and I&#039;m not interested.” And, if that doesn&#039;t work? Yes, lie. Tell them you&#039;re dying, and today you&#039;re going to SeaWorld with your church youth group for the last time.
&lt;/p&gt;

&lt;h4&gt;
    Let bits drop
&lt;/h4&gt;

&lt;p&gt;
    You&#039;ll need to decide for yourself where the floor is in terms of requests for your attention that don&#039;t require (or deserve) a response. &lt;span class=&quot;style1&quot;&gt;V14g#RA&lt;/span&gt; spam clearly does not need a &quot;No, thank you,&quot; but what about the guy with the terrible new book who suddenly wants to be your boon companion and wants to &quot;keep in touch&quot; thrice weekly? For me? Those emails maybe don&#039;t get answered so much. (Sorry, I Have a New Book Guy: at least I didn&#039;t use your name)
&lt;/p&gt;

&lt;p&gt;
    Remember: for a lot of people, your one-time attention and decency will instantly be melted down to base metals for shit like PR blasts, &quot;funny joke lists&quot; (aka &#039;&lt;em&gt;blogging for old people&lt;/em&gt;&#039;), and frequent help desk-style requests. If you&#039;ve decided that this stuff is out of scope for your time on The Marble, systematically destroy it with brutally efficient filters that are the equivalent of &lt;a href=&quot;http://xrl.us/omzve&quot;&gt;Tachy Goes to Coventry&lt;/a&gt;.
&lt;/p&gt;

&lt;p&gt;
    To paraphrase &lt;a href=&quot;http://www.imdb.com/title/tt0061512/quotes&quot;&gt;the great Lucas Jackson&lt;/a&gt;:
&lt;/p&gt;

&lt;blockquote&gt;
    &lt;p&gt;
        Sometimes &lt;code&gt;&lt;strong&gt;null&lt;/strong&gt;&lt;/code&gt; can be a pretty cool response.
    &lt;/p&gt;
&lt;/blockquote&gt;

&lt;h4&gt;
    &lt;strong&gt;Be courageous&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    If someone cannot understand or accept why the judicious use of your attention — and its application in the service of making work for a broader audience than exactly them — takes precedence over their need to repeatedly monopolize your time, &lt;em&gt;dump them&lt;/em&gt;. This is not a good person.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;But! Also remember to be cool&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    &lt;a href=&quot;http://en.wikipedia.org/wiki/Jonathan_Richman&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/jonathan-richman-hero.jpg&quot; alt=&quot;Jonathan Richman&quot; align=&quot;right&quot; hspace=&quot;10&quot; vspace=&quot;5&quot; class=&quot;photoframe&quot;&gt;&lt;/a&gt; I’ll never forget the time that &lt;a href=&quot;http://en.wikipedia.org/wiki/Jonathan_Richman&quot; title=&quot;Wikipedia entry for Jonathan Richman&quot;&gt;Jonathan Richman&lt;/a&gt; answered my stupid fan mail. Those 2 sentences on a piece of paper with his return address on it meant the world to me in 1988.
&lt;/p&gt;

&lt;p&gt;
    Always remember that some contact is just about a human connection, and that’s such a great thing. Just be realistic about how much of it you can personally manage, and then make the effort to reach back to people who are awesome.
&lt;/p&gt;

&lt;p&gt;
    And, &lt;strong&gt;NO&lt;/strong&gt;, the whole point of this is that you &lt;strong&gt;can’t&lt;/strong&gt; ever answer them all (and I’m not saying you should try), but if you can respond to 5, 10, or 20 emails or forum posts per week, without stepping on your “make” time, you’ll also make some really nice new friends.
&lt;/p&gt;

&lt;ul&gt;
    &lt;li&gt;
        &lt;strong&gt;Hint&lt;sup&gt;1&lt;/sup&gt;&lt;/strong&gt;: Given limited time, always favor contact with young people; they need the high-five, and it means an awful lot when you reach back to them. These are good people.
    &lt;/li&gt;
    &lt;li&gt;
        &lt;strong&gt;Hint&lt;sup&gt;2&lt;/sup&gt;&lt;/strong&gt;: PR people who want to “thank you” for your work and then sign you up for a “webinar” do not count. These are not good people.
    &lt;/li&gt;
&lt;/ul&gt;

&lt;p style=&quot;font-size:small;&quot;&gt;
    &lt;strong&gt;Noted in passing&lt;/strong&gt;: Outside of various record sites, I can&#039;t immediately find anything like an &lt;a href=&quot;http://www.google.com/search?num=30&amp;amp;hl=en&amp;amp;safe=off&amp;amp;q=%22jonathan+richman%22&amp;amp;btnG=Search&quot;&gt;official &lt;em&gt;anything&lt;/em&gt; for Jonathan Richman&lt;/a&gt; today. Don&#039;t know if this is symptomatic of his long-professed affection for simple, old-timey things, or if he&#039;s just decided to no longer field questions about &lt;a href=&quot;http://en.wikipedia.org/wiki/Velvet_underground&quot;&gt;The Velvet Underground&lt;/a&gt; from stoney liberal arts students.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Identify and engage your high-value targets&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    Embrace the disingenuous charge of &lt;strong&gt;elitism&lt;/strong&gt; (or, as I prefer to call it, &lt;em&gt;maturity&lt;/em&gt;) by not pretending that everyone is equally “special” to you. Remind the people who matter to you that you’re &lt;em&gt;always&lt;/em&gt; available for them, then tell them how to do that, including specific instructions (n.b. this is important for relatives who think the internet is just eBay, urban myths, and Joel Osteen). Get a friends-only email address. Get a friends-only &lt;a href=&quot;http://www.grandcentral.com/&quot; title=&quot;I&#039;m a big fan of Google&#039;s internet-based phone service&quot;&gt;GrandCentral&lt;/a&gt; number. Do whatever it takes to provide a backchannel for your super-secret network.
&lt;/p&gt;

&lt;p&gt;
    Widen the channels to the people you adore, and &lt;em&gt;never&lt;/em&gt; make them suffer by your weird compulsion to wave at strangers. You have plenty of time to make new friends, but for God’s sake, don’t neglect the ones you already have and enjoy. These are good people.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Respect others&lt;/strong&gt;
&lt;/h4&gt;

&lt;p&gt;
    In the interest of sharing the aloha with all the makers and consumers in your world, consider making it &lt;em&gt;excruciatingly&lt;/em&gt; easy to deal with you. &lt;a href=&quot;http://www.43folders.com/2005/09/19/writing-sensible-email-messages?page=1&quot; title=&quot;43 Folders: Writing Sensible Email Messages&quot;&gt;Especially when it comes to email&lt;/a&gt;. Everything goes both ways, so remember that anyone you contact today could be having the best or worst week of his life; choose your ultimatums with care and context.
&lt;/p&gt;

&lt;h4&gt;
    &lt;strong&gt;Work. work, work&lt;/strong&gt;.
&lt;/h4&gt;

&lt;p&gt;
    The hard &lt;em&gt;work&lt;/em&gt; of a creative life is a topic that I’ll be returning to often over the next few weeks, but here’s my one pro tip for you today: once you’ve stolen back your time and wrangled your attention, put it to good use by making &lt;strong&gt;awesome stuff&lt;/strong&gt; that &lt;a href=&quot;http://www.43folders.com/2008/07/21/blog-pimping&quot; title=&quot;43 Folders: Blog Pimping, or: Who Do You Want to Delight&quot;&gt;&lt;em&gt;everyone&lt;/em&gt; you want to delight&lt;/a&gt; can enjoy. Throw a giant tent party for the world and show off what you can do when you stop compulsively typing for an audience of one. Get your awesome out where we can all see it.
&lt;/p&gt;

&lt;p&gt;
    Make it, release it, and make more. And never apologize to &lt;em&gt;anyone&lt;/em&gt; for demanding the respect for your attention that you, your work, and the people who enjoy it each deserves. Make the time.
&lt;/p&gt;

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&lt;div class=&quot;tip&quot;&gt;
    &lt;p&gt;
        This article is Part 3 of a 3-part series about attention management for people who do creative work called, &lt;a href=&quot;http://www.43folders.com/topics/making-time-make-time&quot; title=&quot;43f Series: Making Time to Make&quot;&gt;&lt;strong&gt;&lt;em&gt;Making Time to Make&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;.&lt;br&gt;
        &lt;strong&gt;Previously&lt;/strong&gt;: Part 1, &lt;a href=&quot;http://www.43folders.com/2008/08/05/bad-correspondent&quot;&gt;Bad Correspondence&lt;/a&gt;&lt;br&gt;
        &lt;strong&gt;Then&lt;/strong&gt;: Part 2, &lt;a href=&quot;http://www.43folders.com/2008/08/06/your-real-job&quot;&gt;The Job You Think You Have&lt;/a&gt;&lt;br&gt;
    &lt;/p&gt;
&lt;/div&gt;

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&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2008/08/07/clear-line&quot;&gt;&lt;strong&gt;Making Time to Make: One Clear Line&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on August 07, 2008. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
 <comments>http://www.43folders.com/2008/08/07/clear-line#comments</comments>
 <category domain="http://www.43folders.com/topics/attention-management">Attention Management</category>
 <category domain="http://www.43folders.com/topics/modernlife">Crazy Modern Life</category>
 <category domain="http://www.43folders.com/topics/creativity">Creativity</category>
 <category domain="http://www.43folders.com/topics/email">Email</category>
 <category domain="http://www.43folders.com/topics/making-time-make-time">Making Time to Make</category>
 <category domain="http://www.43folders.com/topics/patterns">Patterns</category>
 <category domain="http://www.43folders.com/topics/patterns-creativity">Patterns for Creativity</category>
 <category domain="http://www.43folders.com/topics/setting-limits">Setting Limits</category>
 <category domain="http://www.43folders.com/topics/time-and-attention">Time and Attention</category>
 <pubDate>Thu, 07 Aug 2008 01:10:45 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">63593 at http://www.43folders.com</guid>
</item>
<item>
 <title>Making Time to Make: The Job You Think You Have</title>
 <link>http://www.43folders.com/2008/08/06/your-real-job</link>
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&lt;div class=&quot;tip&quot;&gt;
&lt;p&gt;This article is Part 2 of a 3-part series about attention management for people who do creative work called, &lt;a href=&quot;http://www.43folders.com/topics/making-time-make-time&quot; title=&quot;43f Series: Making Time to Make&quot;&gt;&lt;strong&gt;&lt;em&gt;Making Time to Make&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;. &lt;br /&gt;
&lt;strong&gt;Previously&lt;/strong&gt;: Part 1, &lt;a href=&quot;http://www.43folders.com/2008/08/05/bad-correspondent&quot;&gt;Bad Correspondence&lt;/a&gt; &lt;br /&gt;
&lt;strong&gt;Finally&lt;/strong&gt;: Part 3, &lt;a href=&quot;http://www.43folders.com/2008/08/07/clear-line&quot;&gt;One Clear Line&lt;/a&gt;
&lt;/p&gt;
&lt;/div&gt;

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&lt;p&gt;&lt;a href=&quot;http://en.wikipedia.org/wiki/John_lennon&quot; title=&quot;Wikipedia entry on John Lennon&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/john-lennon.jpg&quot; alt=&quot;Photo of Former Beatle, Maker, and Non-BlackBerry Carrier, John Winston Lennon (1940-1980)&quot; align=&quot;right&quot; hspace=&quot;10&quot; vspace=&quot;5&quot; class=&quot;photoframe&quot; /&gt;&lt;/a&gt; If you&#039;re a publisher, journalist, author, blogger, musician, artist, designer, cartoonist, or any other sort of person whose job it is to connect with people by &lt;em&gt;communicating ideas&lt;/em&gt;, it&#039;s natural and wholesome for people who are interested in what you do (and many of whom are certainly makers-of-stuff in their own right) to develop a relationship with your work and to want a way to participate in it, add to it, and build upon it. It&#039;s equally great to reciprocate in a way that&#039;s collaborative, fun, and useful. God knows, it&#039;s anybody&#039;s dream to have people interested enough in what you do to find that they want to reach out to you. Talk about a first-world problem.&lt;/p&gt;

&lt;!--break--&gt;

&lt;p&gt;But, it can still be a big challenge, and in my estimation, it&#039;s a multi-faceted problem that involves scale, resource constraint, and old-fashioned scarcity. It&#039;s a disparity that confronts anyone who tries to exhaustively participate in every request for his or her attention with equally unrestrained brio -- especially if you ever hope to make the time to do strong, creative work constituting anything &lt;em&gt;but&lt;/em&gt; perfunctory meta-communication.&lt;/p&gt;

&lt;p&gt;Thing is: if the amount of time you devote to lite correspondence with individual people exceeds the amount of time you spend on &lt;em&gt;making things&lt;/em&gt;, then you may be in a different line of work than you&#039;d originally thought you were. Not that there&#039;s anything wrong with that. But if you&#039;re feeling off your game, it might be a good time to ask yourself whether you&#039;re primarily a &lt;a href=&quot;http://www.43folders.com/2008/08/05/bad-correspondent&quot; title=&quot;Making Time to Make: Bad Correspondence&quot;&gt;writer of novels or of email messages&lt;/a&gt;. Do you generate more IMs than comic panels? Have you drafted more web comments than scenes in your screenplay? Or, for that matter, do you find you&#039;re taking more meetings than photos these days?&lt;/p&gt;

&lt;p&gt;What is it that you really &lt;em&gt;do&lt;/em&gt;? What&#039;s the last thing you &lt;em&gt;made&lt;/em&gt; that really excited you? Where are &lt;em&gt;you and your work&lt;/em&gt; in all that &quot;communication?&quot;&lt;/p&gt;

&lt;h3&gt;The Connected Maker&lt;/h3&gt;

&lt;p&gt;&lt;a href=&quot;http://askaninja.com/ &amp;#8220;He&amp;#8217;s comning to your house! And YOUR house! And YOUR house! And YOUR house&amp;#8230;.&amp;#8221;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/askaninja.jpg&quot; alt=&quot;Ask a Ninja photo&quot;  align=&quot;right&quot; hspace=&quot;10&quot; vspace=&quot;5&quot; class=&quot;photoframe&quot; /&gt;&lt;/a&gt;The notion of the lone scribe, isolated in his garret and toiling away at an illuminated text, is an image that&#039;s as cliche as it is romantic. In fact, it&#039;s a hilariously quaint idea for those artists and makers who use social media and online communities to create, distribute, and expand upon their work.&lt;/p&gt;

&lt;p&gt;You could even argue (and I&#039;d happen to agree) that talented people like &lt;a href=&quot;http://www.jonathancoulton.com/&quot; title=&quot;Jonathan Coulton&#039;s web site&quot;&gt;Jonathan Coulton&lt;/a&gt;, &lt;a href=&quot;http://www.zefrank.com/&quot; title=&quot;Ze Frank&#039;s web site&quot;&gt;Ze Frank&lt;/a&gt;, and &lt;a href=&quot;http://askaninja.com/&quot; title=&quot;Ask a Ninja&quot;&gt;The Ninja&lt;/a&gt; have fashioned an enviable career largely out of making something delightful &lt;em&gt;and&lt;/em&gt; by actively participating in projects that folks who&#039;ve enjoyed their work are driving. Clearly, this is an emerging model for anyone who wants to take their act online, and it&#039;s generally great and very enjoyable for everyone involved. Except.&lt;/p&gt;

&lt;p&gt;What happens at the theoretical point where Jonathan has to respond to so much personal email that it starts cutting into his songwriting time? Or, what if Ze were compelled to stop using forums and embedded video to communicate &lt;em&gt;en masse&lt;/em&gt;, forced instead to conduct all his projects via one-on-one video IM sessions? And what about The Ninja? Well, imagine if, instead of appearing in &lt;a href=&quot;https://phobos.apple.com/WebObjects/MZFinance.woa/wa/subscribePodcast?id=115933673&quot; title=&quot;iTunes: Ask a Ninja Video Podcast&quot;&gt;a wildly-popular podcast&lt;/a&gt;, he were suddenly expected to visit every viewer&#039;s home to &lt;em&gt;personally&lt;/em&gt; threaten to kill them. That&#039;s a &lt;em&gt;lot&lt;/em&gt; of traveling. Even for a deadly ninja.&lt;/p&gt;

&lt;h3&gt;Nowhere, Man&lt;/h3&gt;

&lt;p&gt;In each instance, the dedicated attention might be &lt;em&gt;fabulous&lt;/em&gt; for the individual who demands and receives  the modern equivalent of &lt;em&gt;face time&lt;/em&gt;. And, for a while anyway, it&#039;d probably be a lot of fun for the makers to do. But, is this a sane, scalable, and sustainable way to do your work? I&#039;d say &lt;em&gt;no&lt;/em&gt;. No, it is not.&lt;/p&gt;

&lt;p&gt;The power of connecting with people in an authentic way (no, not in that cheesy, half-assed, internet &quot;friends&quot; way) falls apart at the point where its resource consumption curtails your ability to keep making new stuff. It&#039;s a twisted paradox, for sure. But, in essence, it&#039;d be a little like the Beatles skipping the writing and recording of &lt;a href=&quot;http://en.wikipedia.org/wiki/Rubber_soul&quot;&gt;&lt;em&gt;Rubber Soul&lt;/em&gt;&lt;/a&gt; in order to catch up on 1964&#039;s fan mail.&lt;/p&gt;

&lt;p&gt;Put plainer, my sense is that western culture would be a damn sight poorer today if John Lennon had been forced to carry a goddamn BlackBerry.&lt;/p&gt;

&lt;!-- BEGIN widget --&gt;

&lt;div class=&quot;tip&quot;&gt;
&lt;p&gt;This article is Part 2 of a 3-part series about attention management for people who do creative work called, &lt;a href=&quot;http://www.43folders.com/topics/making-time-make-time&quot; title=&quot;43f Series: Making Time to Make&quot;&gt;&lt;strong&gt;&lt;em&gt;Making Time to Make&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;. &lt;br /&gt;
&lt;strong&gt;Previously&lt;/strong&gt;: Part 1, &lt;a href=&quot;http://www.43folders.com/2008/08/05/bad-correspondent&quot;&gt;Bad Correspondence&lt;/a&gt; &lt;br /&gt;
&lt;strong&gt;Finally&lt;/strong&gt;: Part 3, &lt;a href=&quot;http://www.43folders.com/2008/08/07/clear-line&quot;&gt;One Clear Line&lt;/a&gt;
&lt;/p&gt;
&lt;/div&gt;

&lt;!-- END widget --&gt;
&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2008/08/06/your-real-job&quot;&gt;&lt;strong&gt;Making Time to Make: The Job You Think You Have&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on August 06, 2008. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
 <comments>http://www.43folders.com/2008/08/06/your-real-job#comments</comments>
 <category domain="http://www.43folders.com/topics/modernlife">Crazy Modern Life</category>
 <category domain="http://www.43folders.com/topics/creativity">Creativity</category>
 <category domain="http://www.43folders.com/topics/email">Email</category>
 <category domain="http://www.43folders.com/topics/making-time-make-time">Making Time to Make</category>
 <category domain="http://www.43folders.com/topics/setting-limits">Setting Limits</category>
 <category domain="http://www.43folders.com/topics/time-and-attention">Time and Attention</category>
 <pubDate>Wed, 06 Aug 2008 01:00:22 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">63571 at http://www.43folders.com</guid>
</item>
<item>
 <title>Making Time to Make: Bad Correspondence</title>
 <link>http://www.43folders.com/2008/08/05/bad-correspondent</link>
 <description>&lt;!-- BEGIN widget --&gt;

&lt;div class=&quot;tip&quot;&gt;
&lt;p&gt;This article is Part 1 of a 3-part series about attention management for people who do creative work called, &lt;a href=&quot;http://www.43folders.com/topics/making-time-make-time&quot; title=&quot;43f Series: Making Time to Make&quot;&gt;&lt;strong&gt;&lt;em&gt;Making Time to Make&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;. &lt;br /&gt;
&lt;strong&gt;Next&lt;/strong&gt;: Part 2, &lt;a href=&quot;http://www.43folders.com/2008/08/06/your-real-job&quot;&gt;The Job You Think You Have&lt;/a&gt;&lt;br /&gt;
&lt;strong&gt;Finally&lt;/strong&gt;: Part 3, &lt;a href=&quot;http://www.43folders.com/2008/08/07/clear-line&quot;&gt;One Clear Line&lt;/a&gt;

&lt;/p&gt;
&lt;/div&gt;

&lt;!-- END widget --&gt;

&lt;p&gt;Over the years, novelist &lt;a href=&quot;http://www.nealstephenson.com/&quot;&gt;Neal Stephenson&lt;/a&gt; (&lt;a href=&quot;http://en.wikipedia.org/wiki/Neal_Stephenson&quot;&gt;wiki&lt;/a&gt;), has had at least a couple different pages where he&#039;s explained why he&#039;s chosen to limit the access he provides  via email, interviews, and phone calls. It appears to be something he&#039;s given a lot of thought to.&lt;/p&gt;

&lt;p&gt;&lt;a href=&quot;http://twitter.com/jessamyn/statuses/869691114&quot;&gt;Via Jessamyn&lt;/a&gt;, here&#039;s an &lt;a href=&quot;http://web.archive.org/web/20031231203738/http://www.well.com/~neal/&quot;&gt;Archive.org mirror&lt;/a&gt; of an older version of his page where he explains his introversion and need to stay focused on his work, alongside FAQs that answer many of the questions he typically has to field. Read it all though. It&#039;s pretty good. Stephenson&#039;s bottom line?&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;I simply cannot respond to all incoming stimuli unless I retire from writing novels. And I don&#039;t wish to retire at this time.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;And here&#039;s another well known piece, &lt;a href=&quot;http://www.nealstephenson.com/content/author_bad.htm&quot;&gt;Stephenson&#039;s &quot;Why I am a Bad Correspondent&quot;&lt;/a&gt;, in which he lays out more details about why he&#039;s chosen to create an expectation based on guarding his attention so slavishly:&lt;/p&gt;

&lt;!--break--&gt;

&lt;blockquote&gt;
  &lt;p&gt;Writing novels is hard, and requires vast, unbroken slabs of time. Four quiet hours is a resource that I can put to good use. Two slabs of time, each two hours long, might add up to the same four hours, but are not nearly as productive as an unbroken four. If I know that I am going to be interrupted, I can&#039;t concentrate, and if I suspect that I might be interrupted, I can&#039;t do anything at all. Likewise, several consecutive days with four-hour time-slabs in them give me a stretch of time in which I can write a decent book chapter, but the same number of hours spread out across a few weeks, with interruptions in between them, are nearly useless.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;He closes with a practical summation of why he&#039;s made the decisions he has:&lt;/p&gt;

&lt;blockquote&gt;
  &lt;p&gt;I am not proud of the fact that some of my e-mail goes unanswered as a result. It is never my intention to be rude or to give well-meaning readers the cold shoulder. If I were a commercial best-seller, I would have enough money to hire a staff to look after my correspondence. As it is, my books are bought by enough people to provide me with a sort of middle-class lifestyle, but not enough to hire employees, and so I am faced with a stark choice between being a bad correspondent and being a good novelist. I am trying to be a good novelist, and hoping that people will forgive me for being a bad correspondent.&lt;/p&gt;
&lt;/blockquote&gt;

&lt;p&gt;As I read all this, I hear a man saying (at least in my words), &quot;&lt;em&gt;I can either be a guy who writes novels, or I can be a guy who answers email. Realizing I cannot be both, I&#039;ve made the decision, and now I live with it.&lt;/em&gt;&quot;&lt;/p&gt;

&lt;p&gt;Like it or hate it, Neal Stephenson&#039;s position is clear and well-articulated. If a bit pitched, it&#039;s a stance I  admire, and frankly I think it&#039;s an only slightly more extreme version of a  position every &lt;em&gt;maker&lt;/em&gt; needs to define if he or she expects to create the time to keep &lt;em&gt;making anything&lt;/em&gt;.&lt;/p&gt;

&lt;!-- BEGIN widget --&gt;

&lt;div class=&quot;tip&quot;&gt;
&lt;p&gt;This article is Part 1 of a 3-part series about attention management for people who do creative work called, &lt;a href=&quot;http://www.43folders.com/topics/making-time-make-time&quot; title=&quot;43f Series: Making Time to Make&quot;&gt;&lt;strong&gt;&lt;em&gt;Making Time to Make&lt;/em&gt;&lt;/strong&gt;&lt;/a&gt;. &lt;br /&gt;
&lt;strong&gt;Next&lt;/strong&gt;: Part 2, &lt;a href=&quot;http://www.43folders.com/2008/08/06/your-real-job&quot;&gt;The Job You Think You Have&lt;/a&gt;&lt;br /&gt;
&lt;strong&gt;Finally&lt;/strong&gt;: Part 3, &lt;a href=&quot;http://www.43folders.com/2008/08/07/clear-line&quot;&gt;One Clear Line&lt;/a&gt;

&lt;/p&gt;
&lt;/div&gt;

&lt;!-- END widget --&gt;
&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2008/08/05/bad-correspondent&quot;&gt;&lt;strong&gt;Making Time to Make: Bad Correspondence&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on August 05, 2008. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
 <comments>http://www.43folders.com/2008/08/05/bad-correspondent#comments</comments>
 <category domain="http://www.43folders.com/topics/modernlife">Crazy Modern Life</category>
 <category domain="http://www.43folders.com/topics/creativity">Creativity</category>
 <category domain="http://www.43folders.com/topics/email">Email</category>
 <category domain="http://www.43folders.com/topics/making-time-make-time">Making Time to Make</category>
 <category domain="http://www.43folders.com/topics/setting-limits">Setting Limits</category>
 <category domain="http://www.43folders.com/topics/time-and-attention">Time and Attention</category>
 <pubDate>Tue, 05 Aug 2008 12:31:08 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">63553 at http://www.43folders.com</guid>
</item>
<item>
 <title>Field Reports: Guerrilla Office Tactics</title>
 <link>http://www.43folders.com/2007/10/01/field-reports-guerrilla-office-tactics</link>
 <description>&lt;p&gt;I&#039;ve started collecting stories -- some of which may be entirely apocryphal tall tales -- of the purported lengths to which people are going to filter noise and to ensure that their time and attention aren&#039;t ceded to bad ideas, thoughtless people, or garden-variety &lt;a href=&quot;http://www.snpp.com/episodes/AABF22&quot;&gt;time burglars&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;Here&#039;s a few of the more novel ones I&#039;ve picked up. I&#039;d also love to hear &lt;em&gt;your&lt;/em&gt; favorites from amongst  the cheats, tricks, and squirrely rules you&#039;ve heard about:&lt;/p&gt;

&lt;!--break--&gt;

&lt;div class=&quot;tip&quot;&gt;

&lt;h3&gt;Before you flame me&lt;/h3&gt;

&lt;p&gt;I&amp;#8217;m not saying I necessarily promote or recommend any of these for you (or anyone, for that matter) &amp;#8212; I just think they&amp;#8217;re a fascinating snapshot of the lengths people  need to go to today in order to get a semblance of order in their environment.&lt;/p&gt;


&lt;/div&gt;

&lt;ul&gt;
&lt;li&gt;&lt;strong&gt;Bozo filter&lt;/strong&gt; - Filter into a &quot;holding&quot; folder every email message for which you are not the &lt;em&gt;sole&lt;/em&gt; &quot;TO:&quot; recipient. This filter includes lists, &quot;CC:&quot;s, &quot;BCC:&quot;s, and any number of other bulk-y messages that were never destined for you alone. Then you check that folder once a day, and create compensating rules as needed.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Smoking the bacn&lt;/strong&gt; - Similar to my &lt;a href=&quot;http://www.flickr.com/photos/merlin/1374204879/&quot;&gt;&quot;no press releases&quot; trick&lt;/a&gt;, filter any email that contains the string &quot;&lt;code&gt;to unsubscribe&lt;/code&gt;.&quot; Although many of these certainly will be valuable (sign-ups, Google lists), that string means there&#039;s a good chance they&#039;re also &lt;em&gt;bulk messages&lt;/em&gt; that are being generated automatically. And some folks want to only see those sorts of emails, again, once or twice a day -- and only when they have extra time (read as: don&#039;t interrupt me whenever someone on Facebook wants me to be a zombie, or whatever).&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Trusted (and lazy) filter&lt;/strong&gt; - For a very noisy, high-volume list, filter all messages except those by 2-3 people whom you really respect. When those people chime in, catch up with what they&#039;re responding to -- chances are good you haven&#039;t missed much and can use their appearance to get up to speed.&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Lessons from Mr. Hand&lt;/strong&gt; - One minute after a designated meeting time, the door to the meeting room closes, and latecomers ain&#039;t welcome. (I&#039;d also note that this can have unintended consequences if you&#039;re the &quot;late&quot; guy and you happen to hate going to meetings)&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;No gadgets&lt;/strong&gt; - Put a table by the door to the meeting room. If you want to come in to the meeting, any electronic device you brought with you stays there, powered-off. No grazing until a break or when the meeting is over. The thinking: if you have time to fiddle with your iPhone, you&#039;re clearly not needed in that part of the meeting, so why are you and your device even there?&lt;/li&gt;
&lt;li&gt;&lt;strong&gt;Remove the comfort&lt;/strong&gt; - Related to the &quot;no gadgets&quot; rule, some groups are reportedly trying to reduce meeting time by making it less fun and comfortable to sit around for an hour or two. This can range from no longer &quot;catering&quot; meetings with food and water, to shutting off wi-fi, to more extreme measures, such as &lt;a href=&quot;http://www.organizingla.com/organizingla_blog/2007/02/stand_up_meetin.html&quot;&gt;no-chair meetings&lt;/a&gt;. &lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Yeah, sure, some of these are extreme, and some may get you fired or punched in the nose. But you have to admit, people are conducting some fascinating evolutionary experiments. Tempting stuff.&lt;/p&gt;

&lt;div class=&quot;question&quot;&gt;
&lt;h3&gt;The Question to You&lt;/h3&gt;
&lt;p&gt;Have you heard of any tricks that teams and individuals are trying to keep the madness at bay? Any that you can verify are being used in your own group &amp;#8212; and are they succeeding or failing? For the mentioned tricks you find abhorrent, what solutions do you think might work better?&lt;/p&gt;
&lt;/div&gt;
&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2007/10/01/field-reports-guerrilla-office-tactics&quot;&gt;&lt;strong&gt;Field Reports: Guerrilla Office Tactics&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on October 01, 2007. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
 <comments>http://www.43folders.com/2007/10/01/field-reports-guerrilla-office-tactics#comments</comments>
 <category domain="http://www.43folders.com/topics/modernlife">Crazy Modern Life</category>
 <category domain="http://www.43folders.com/topics/email">Email</category>
 <category domain="http://www.43folders.com/topics/meetings">Meetings</category>
 <category domain="http://www.43folders.com/topics/setting-limits">Setting Limits</category>
 <category domain="http://www.43folders.com/topics/time-attention">Time &amp;amp; Attention</category>
 <category domain="http://www.43folders.com/topics/work">Work</category>
 <pubDate>Mon, 01 Oct 2007 10:45:04 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">49684 at http://www.43folders.com</guid>
</item>
<item>
 <title>Vox Pop: Re-creating scarcity</title>
 <link>http://www.43folders.com/2007/09/27/vox-pop-recreating-scarcity</link>
 <description>&lt;p&gt;I have a friend who told me he was thinking about giving his project managers a weekly pile of chips that could be redeemed for  person-hours in meetings. So, to schedule firewalled, group face-time, the PM would need to cough up the equivalent number of tokens from her pile. Thus, one, long, all-hands meeting might require the whole week&#039;s stack. While, fewer, shorter meetings with smaller groups made the pile go further.&lt;/p&gt;

&lt;p&gt;It was just an idea, and I&#039;m pretty sure he never implemented it, but I think it&#039;s a fascinating concept. Why? Because I love the idea of re-introducing scarcity into systems that lack boundaries.&lt;/p&gt;

&lt;!--break--&gt;

&lt;p&gt;Think how the internet in particular (for better &lt;em&gt;and&lt;/em&gt; worse) is working to erase any sense of scarcity in our lives -- at least in terms of access to people and ideas. You can email anybody any time; you can divebomb onto someone&#039;s radar screen with an IM or SMS; you can have Amazon deliver almost anything to your door tomorrow morning; you can find and download from millions of files instantly; and, given &lt;a href=&quot;http://www.google.com/&quot;&gt;the right&lt;/a&gt; &lt;a href=&quot;http://en.wikipedia.org/wiki/&quot;&gt;tool&lt;/a&gt;, you can locate almost any fact in seconds.&lt;/p&gt;

&lt;p&gt;But what about the very real (and truly limited) resources that involve human time and attention? Do we want to make ourselves as available as Google and Wikipedia are? Do we want our entire staff to be &quot;always on&quot; for anyone who wants them? What if, for example, emails to a distribution list &lt;em&gt;cost&lt;/em&gt; something?&lt;/p&gt;

&lt;div class=&quot;question&quot;&gt;
    

&lt;h2&gt;The Question to You&lt;/h2&gt;

&lt;p&gt;Have you thought about ways to re-introduce scarcity into your life and work? Are you or your team using any homemade systems to govern resources that might otherwise become overtaxed or abused? How would you solve the &amp;#8220;too many long meetings&amp;#8221; problem?&lt;/p&gt;

&lt;/div&gt;
&lt;div style=&quot;font-size: small; padding: 0px 10px 0px 10px; border: 1px solid #ccc; color: #333; background-color: #eee;&quot;&gt;
&lt;p&gt;&lt;a href=&quot;http://www.43folders.com/&quot; title=&quot;&quot;&gt;&lt;img src=&quot;http://junk.mdm3.com/43f-icon-48.png&quot; alt=&quot;43 Folders icon&quot;  style=&quot;float:left;margin-right:5px;&quot; /&gt;&lt;/a&gt;
”&lt;a href=&quot;/2007/09/27/vox-pop-recreating-scarcity&quot;&gt;&lt;strong&gt;Vox Pop: Re-creating scarcity&lt;/strong&gt;&lt;/a&gt;” was written by &lt;a href=&quot;http://www.43folders.com/blog/merlin-mann&quot;&gt;Merlin Mann&lt;/a&gt; for &lt;a href=&quot;http://www.43folders.com&quot;&gt;43Folders.com&lt;/a&gt; and was originally posted on September 27, 2007. Except as noted, it&#039;s ©2010 Merlin Mann and licensed for reuse under  &lt;a href=&quot;http://creativecommons.org/licenses/by-nc-nd/3.0/&quot;&gt;CC BY-NC-ND 3.0&lt;/a&gt;. &quot;&lt;a href=&quot;http://www.43folders.com/feedfooter&quot;&gt;Why a footer?&lt;/a&gt;&quot;&lt;/p&gt;&lt;/div&gt;&lt;!-- /usage finger-wagging  --&gt;</description>
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 <category domain="http://www.43folders.com/topics/internet">Internet</category>
 <category domain="http://www.43folders.com/topics/meetings">Meetings</category>
 <category domain="http://www.43folders.com/topics/scarcity">Scarcity</category>
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 <category domain="http://www.43folders.com/topics/time-attention">Time &amp;amp; Attention</category>
 <category domain="http://www.43folders.com/topics/vox-populi">Vox Populi</category>
 <category domain="http://www.43folders.com/topics/work">Work</category>
 <pubDate>Thu, 27 Sep 2007 11:43:07 -0400</pubDate>
 <dc:creator>Merlin</dc:creator>
 <guid isPermaLink="false">49661 at http://www.43folders.com</guid>
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