Philipp Lenssen's excellent AdSense tips

Merlin — Wed, 02 Jan 2008 18:06:52 -0500

Having noticed Google's new "Newbie Central" site, Google Blogoscoped's Philipp Lenssen posted a swell pile of his own best tips for improving AdSense performance on your site. Linked here because (at least IMHO) it's depressingly rare to find useful, non-douchey advice about making money with a website.

Typical of the sage stuff from PL:

Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog.

Totally true.

I haven't tried every one of these, but I will say "hats off to Philipp" for sharing such sound and cheese-free insight on a noisy, hard-to-research topic. Figuring out how to make dough with your site can be a slow and painful journey, so if you're trying to make a go of it with AdSense, I'd definitely give this one a read.

”Philipp Lenssen's excellent AdSense tips” was written by Merlin Mann for 43Folders.com and was originally posted on January 02, 2008. Except as noted, it's ©2010 Merlin Mann and licensed for reuse under CC BY-NC-ND 3.0. "Why a footer?"