43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

The _Not_-To-Do-List

52 Projects: A Not-To-Do List

I suspect Jeffrey’s Not-To-Do list could use a place over most of our desks some days.

A few I particularly liked:

  • Do not start wading through all the magazines you subscribe to but never read.
  • Do not go to IMDB to see who that actor was in that movie you saw the other night. Or what that girl from that show from way back when is doing now.
  • Do not search for gray hairs.
  • Do not post to your blog.
  • Do not start fantasizing about sex.
  • Do not start worrying about all the time you’ve already wasted.
  • Do not put on Prince and party like it’s 1999. (Well, okay, maybe ONCE, just to get you fired up about your project.)
  • Do not start going through your closet.
  • Do not organize your spice rack.

My concern, of course, is that staring at these would be a bit like fighting the “don’t think about biting your tongue” trick; it would be all I could do not to run and queue up “Let's Pretend We're Married”.

About Merlin

Merlin's picture


Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”




An Oblique Strategy:
Honor thy error as a hidden intention


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