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Bokardo: Apple moving deeper into social software?

Bokardo » Apple Making Huge Social Software Push?

Via Andy, here's a thought-provoking post that draws from a mosaic of current and forthcoming features (including Wiki Server, iCal Calendar Sharing and the nifty-sounding Teams) to suggest that Apple's moving toward some interesting directions in social software and enhanced functionality for teams.

Joshua writes:

Notice that all of these features are about enabling communication as much as they are about creating content. It’s about getting the right information to the right person at the right time through interaction with their friends and associates. That’s how we do things out here in meatspace, so that’s how we’ll do things in cyberspace as well.

I think this is good news for Apple. As the proliferation of telephones, cellphones, chat software, blogs, and social networking sites have shown, there seems to be a market for this social software stuff…

About Merlin

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Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”

 
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Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

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This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »