43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Catching the brain rain

Warm, Partly Cloudy, 100% Chance of Brain Rain

I like James' ideas for catching the "brain rain" -- a way of setting aside a few minutes each day for firewalled creativity through idea generation and capture. This kind of habit could fit nicely into an end-of-day ritual, maybe before a quick review and daily cleanup.

Keys to catching the brain rain:

  • set aside 10 minutes, each and every day
  • have pen and paper handy
  • allow yourself the freedom to think crazy thoughts
  • don’t worry if nothing really productive springs to mind right away
  • periodically scan over your notes from these sessions as things may pop into your mind after they have “marinated” for a while
  • if no ideas pop into your head pick a fun topic and doodle a bit
  • use word association to get things rolling if you feel stuck e.g. thinking -> thoughts -> mind -> brainstorm -> brain rain

About Merlin

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Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”

 
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Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »