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43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Brian Oberkirch on reducing noise and stealing back attention

Trimming the attention sails at Like It Matters

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The 4-Hour Workweek
by Timothy Ferriss

Friend of the Folders, Brian Oberkirch, has gone on a tempo-attentional crash diet:

I had a “no mas” moment. I have a project generating a ridiculous amount of non-productive email. I have social networking service emails crufting up my inbox. I burned time in online ‘debates’ I just shouldn’t have gotten involved in. And I read Tim Ferris’ 4 Hour Work Week, which unhinged my mind and helped me think totally differently about goals, workflow, and being a stringent gatekeeper of your time.

I've met with Tim Ferriss a couple times (fascinating guy) and have a galley copy of his new book sitting on my desk right now. With what Brian says (combined with the raves for the book I heard from a couple folks I trust last night), I expect I'll be starting into it today.

Back to Brian's project: while you may not necessarily need to make your world as completely devoid of noise and distraction as Brian has, I encourage you to review his list. There's a gold mine of tips in there for ways you might also choose to wrest back your attention and start responsibly firewalling your time.

Loathe as I am to admit it, I've recently had to adopt one of Brian's dicta and have already used it twice today:

Make ‘no’ the default answer for new project/app review/etc. requests. New things should earn their way into the attention field.

Anything you'd add? Got a felonious time burglar you've recently arrested?

About Merlin

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Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”

 
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