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Improving Academic Presentation Style

I give a lot of talks, and I've been trying to improve my presentation style, but I'm not sure how to do it in the context of my field. I am in a fairly quantitative science. I have to give presentations where I present results; I am 'selling' the result to the audience, but not in the same way, I think, that one would sell a product, or an idea, or a concept. I'm attempting to convince them that it's right, and that I was diligent in pursuing the result.

One common technique is to simply overwhelm the audience with lots of facts and charts and bullet points. Obviously this is a bad idea -- but on the other hand, if you don't give enough 'serious-looking' plots, you run the risk of being dismissed by members of the audience.

So how do I strike a balance? How do I keep my presentations in the manner of a good narrative, with appropriate display methods, when constrained by an audience that has a certain expectation of a larger number of quantitative figures and numbers?

RickL's picture

Good Presentations are like a Crime Show

and we are all suckers for a crime show.

They first create a knowledge gap in the minds of the audience. They create a puzzle that the audience needs solved. What happened? Who is responsible? What explains this unusual situation?

The narrative builds the audience's investment in the result and brings them along until the mystery is solved.

In the case of a presentation the puzzle might be "How can I empty my Inbox?" or "If the previous models fail to explain this observed data then how do we explain this data and how do we fix these models?" or "How is a presentation like a crime show?"

I'll strongly second the previous suggestion to read the book 'Made to Stick'. (http://www.lifehack.org/articles/communication/book-discussion-chip-and-dan-heaths-made-to-stick.html) Because, these are academic presentations, you will have less leeway to incorporate all the suggestions or make drastic changes to the traditional format. However, consider each section of the book and how you might creatively apply each idea to your work.

Here is another suggestion from that book that comes to mind: During your presentation, you may want to pick some representative data points and explain their story. Politicians don't just say "X% of children are living without health care", they also say, "Yesterday, I spoke with Brenda Jones from Spokane who couldn't afford to pay for her four-year-old son's medication...".

To highlight a single point of data in this manner may seem unscientific. Well it is. Yet, people are not robots. You need to connect with them. You need them to understand and remember your message. So make your message a simple, unexpected, concrete, emotional story.

 
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