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The popularity of that prime number
Merlin Mann | Feb 9 2005
The recent volume of email, calls, and IMs about a single issue makes me think it’s time to state something publicly and explicitly: 43 Things is not related to 43 Folders in any way. Full stop.
This Salon article is not about my site; it is about an unrelated web site called 43 Things.
I’m very sorry about the confusion that their naming decision continues to cause people; one hopes that a more formal relationship with Amazon might also provide an opportunity to generate some fresh thinking about their branding options.
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