43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Bokardo: Apple moving deeper into social software?

Bokardo » Apple Making Huge Social Software Push?

Via Andy, here's a thought-provoking post that draws from a mosaic of current and forthcoming features (including Wiki Server, iCal Calendar Sharing and the nifty-sounding Teams) to suggest that Apple's moving toward some interesting directions in social software and enhanced functionality for teams.

Joshua writes:

Notice that all of these features are about enabling communication as much as they are about creating content. It’s about getting the right information to the right person at the right time through interaction with their friends and associates. That’s how we do things out here in meatspace, so that’s how we’ll do things in cyberspace as well.

I think this is good news for Apple. As the proliferation of telephones, cellphones, chat software, blogs, and social networking sites have shown, there seems to be a market for this social software stuff…

About Merlin

Merlin's picture


Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”




An Oblique Strategy:
Honor thy error as a hidden intention


Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed


Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »