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David Brooks on his "Outsourced Brain"

The Outsourced Brain

NYT’s David Brooks on outsourcing memory, reference, and decision-making to things that theoretically do it better:

I have relinquished control over my decisions to the universal mind. I have fused with the knowledge of the cybersphere, and entered the bliss of a higher metaphysic. As John Steinbeck nearly wrote, a fella ain’t got a mind of his own, just a little piece of the big mind — one mind that belongs to everybody. Then it don’t matter, Ma. I’ll be everywhere, around in the dark. Wherever there is a network, I’ll be there. Wherever there’s a TiVo machine making a sitcom recommendation based on past preferences, I’ll be there. Wherever there’s a Times reader selecting articles based on the most e-mailed list, I’ll be there.

And, ironically enough, if you didn’t catch the Grapes of Wrath reference, it’s easy enough to find it. Because, if you’re like me, sometimes you also outsource your pop culture knowledge to Google, Wikipedia, and IMDB.

As for Brooks’ opening anecdote — using a GPS? A life-saver for me. Ever since moving from a state where everything orients on a north-south grid to a place where diagonals and seemingly non-Euclidean intersections rule, I’d be literally lost without my Nüvi.

Previously (and mentioned in Brooks’ piece): Clive Thompson on the downside of the outboard brain.

[via: rickroberts in the 43f forum]


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dr.marty's picture

Us As The Authority Figure?

Us as an authority figure, and improvement not doubt. How do you question yourself, anyway? A fun Friday quote:

Throughout human history, as our species has faced the frightening, terrorizing fact that we do not know who we are, or where we are going in this ocean of chaos, it has been the authorities — the political, the religious, the educational authorities — who attempted to comfort us by giving us order, rules, regulations, informing — forming in our minds — their view of reality. To think for yourself you must question authority and learn how to put yourself in a state of vulnerable open-mindedness, chaotic, confused vulnerability to inform yourself.

I’d be Leary of that sentiment too.

shaug's picture

I wish you wouldn't have updated the spelling

And here I thought I had spotted a neologism. I read this piece in my reader this morning, and my first thought, uttered aloud, was, “But that’s not irony, Mer… oh, wait…”. In my cached copy, the word was spelled “ronically”. I thought, “Wow, that’s clever. Merlin just coined the term ‘ronically’ to mean ‘appropriately’.” I clicked on the post to leave a congratulatory comment, only to be disappointed to find it updated to ‘ironically’ on the site. Oh, well…

More on topic, I think we can apply other types of business strategy terminology to this phenomenon of ‘brain outsourcing’. This is seemingly akin to a “just-in-time” supply chain. While our forefathers had to build up warehouses of knowledge in order to fulfill unforeseen information requests that may come at any moment, we can now go to our information suppliers as needed to streamline our workflow. While this strategy may reduce costs in terms of time and storage space, it means we’re far less interesting guests at cocktail parties…

Merlin Mann's picture

This is seemingly akin to a

This is seemingly akin to a “just-in-time” supply chain

I totally agree. It’s also very “liberal arts” in the sense of encouraging you to start with a strong and broad base of basic knowledge (rather than obsessing over knowing everything in one vocation). That way you learn where to look and within which relevant kingdom of knowledge.

Democratized access to information that used to require the intellectual equivalent of a priest is a great thing, AFAIC.

That said, if I’m going to have devices remember my phone number for me, I better start doing more sudokus to keep my brain nimble.

instig8r's picture

Brain enhancement

The pocket calculator is the worst brain atrophying tool devised by man. Why do you think the local Burger King has to shut down when their cash registers go down. Figure tips and change, reconcile your checkbook, even do your taxes, with your third grade arithmetic knowledge.

“A brain is a terrible thing to let go to waste.”

p.s. …and don’t get me started on spell chequers!

Chuck Westbrook's picture

GPS saves me in Atlanta, too

With 40 something roads with the word “peachtree” in the name, arbitrary one-way streets, and the 2nd worst traffic in the country, a wrong turn can cost you hours of time and years off of your life…

Merlin Mann's picture

Re: GPS saves me in Atlanta, too

Before they standardized my old town for 911, it was also always with the fruits.

Oranges, lemons, limes; Streets, Avenues, Boulevards; North, South, East, West — and many were roads that existed on theoretical maps before the addition of the real-world construction and sub-divisions that would have them dead-end, curve, re-route, stop, and then restart all over creation.

Crazy place to deliver flowers (as I did for one awesome summer). Could have really used GPS back in 1986.

dcoates's picture

Transactive Memory

I blogged about this exact thing last night. It seems with the extension of internet access (see: iPhone), this seems even more possible. I noted that I thought it was along the same lines as BitTorrent, especially in a venue like wikipedia. Lots of little pieces of knowledge come together as one whole.

And, although Brooks doesn't mention it explicitly, this strikes me as just a hyper-method of transactive memory. I don't need to know which Halloween doesn't have Michael Meyers, because I know that Wikipedia or IMDB will have that knowledge for me.

(And the streets in downtown Austin are Texas rivers, in the proper east-west order. Unfortunately for me, I don't know what order Texas rivers come in.)

PaulTaylor's picture

Accelerando!

This isn't a new idea - take a look at Charlie Stross' online novel Accelerando at http://www.accelerando.org/_static/accelerando.html (also available in print): the protagonist of the first section, Manfred, finds himself turning into the logical conclusion of this first step, until one day he's mugged and loses his interface to his external mind...

bjabernethy's picture

Congratulations!

Just read the good news on DF — congratulations! Best wishes to you and your wife.

jamiegrove's picture

Attention-Deficit Recession

Yikes! There is a point where productivity cross over the great divide into mindlessness. What is the point of getting things done if you can't remember what you did or even if _you_ did it?

David's op-ed did a great job of proving Walter Kirn's theory of Attention-Deficit Recession in this month's Atlantic:

http://www.theatlantic.com/doc/200711/multitasking

About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

Merlin’s favorite thing he’s written recently is a short essay called, “Better.”

 
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Inbox Zero

The original 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. Don’t miss the free video of Merlin’s Inbox Zero presentation.

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