43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

External Systems

David Brooks on his "Outsourced Brain"

The Outsourced Brain

NYT's David Brooks on outsourcing memory, reference, and decision-making to things that theoretically do it better:

I have relinquished control over my decisions to the universal mind. I have fused with the knowledge of the cybersphere, and entered the bliss of a higher metaphysic. As John Steinbeck nearly wrote, a fella ain’t got a mind of his own, just a little piece of the big mind — one mind that belongs to everybody. Then it don’t matter, Ma. I’ll be everywhere, around in the dark. Wherever there is a network, I’ll be there. Wherever there’s a TiVo machine making a sitcom recommendation based on past preferences, I’ll be there. Wherever there’s a Times reader selecting articles based on the most e-mailed list, I’ll be there.

And, ironically enough, if you didn't catch the Grapes of Wrath reference, it's easy enough to find it. Because, if you're like me, sometimes you also outsource your pop culture knowledge to Google, Wikipedia, and IMDB.

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An Oblique Strategy:
Honor thy error as a hidden intention


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This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

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Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »