Generic Moleskine?

PREFACE: I realize I am risking heresy here, but here goes.

I happened to be at Staples this past week, and noticed a display of multicolored notebooks. One particular size caught my eye, because it looked very similar to the Moleskine pocket notebook, even sporting an elastic strap. I picked it up condescendingly, expecting to scoff at its inferior construction and features.

However, much to my surprise, the notebook looks and feels almost identical to a Moleskine. Even the back pocket looks the same. Click the image for several comparison photos. The UPC label says "Markings by C. R. Gibson" but on the C. R. Gibson website, I can find no information on these notebooks.

The notebook was $5.99 at Staples, cheaper than the $10.00 Moleskine. Has anyone else seen these? My biggest concern is whether or not the paper is acid-free. Does anyone know how I could find that out? If it turns out to be, and you want to save a little cash, you might want to try hitting up your local Staples for this little notebook.