Levenger Analogy - Your thoughts?

I'm a bit envious. My mom who lives in South Florida is going the Levenger store today. I turned her on to the Circa system and showed her Doug's reviews at DIYPlanner so she's going to check things out.

When she asked me what was so special about Levenger's stuff, the best I could come up with was this:

Levenger is to low-tech as Apple is to high-tech.

Sure, I'm an unapologetic Apple fanboy, but it does make sense. It may cost a little bit more, but you're getting superior quality and attention to detail.

So what do you think?

The above is my opinion only - please let's not have any Mac bashing...