43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


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About jcolman

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Jonathon D. Colman is the associate director of digital marketing for The Nature Conservancy, where he leads the strategic marketing and promotion of the Conservancy's web site at http://www.nature.org/

For more than a decade, Jonathon has designed, developed, and promoted web sites for large companies and nonprofits, including The Nature Conservancy, Conservation International and IBM. His expertise lies in web strategy, online marketing and outreach, search engine optimization and marketing, and engaging "web 2.0" news portals (Digg, Netscape, Newsvine) and online social networks (MySpace, Facebook, Care2) to build buzz and support good causes.

Jonathon is an acclaimed public speaker at large conferences covering the leading edge of nonprofit technology, marketing, and fundraising. His past speaking engagements include the American Marketing Association Nonprofit Marketing Conference, the NTEN National Technology Conference, the Direct Marketing Association of Washington/American Fundraising Professionals "Bridge to Integrated Marketing" conference, and the Washington, DC Web Managers Roundtable.

Jonathon served as a Peace Corps Volunteer in Burkina Faso, West Africa, where he lived in a small village performing rural health development work including education and health infrastructure capacity-building.

Jonathon graduated magna cum laude from the Scientific and Technical Communication program at Michigan Technological University. He has also pursued post-graduate study in human-computer interaction and user interface development at Rensselaer Polytechnic Institute.

A runner, biker, treehugger, and EcoGeek, Jonathon lives in Washington, DC with his wife, Marja. When he's not social marketing the latest news on climate change or reaching out to elite bloggers, Jonathon can be found in Lincoln Park with his canine friends. He enjoys camping, hiking, Fair Trade coffee, and enjoying the natural world and environment.




An Oblique Strategy:
Honor thy error as a hidden intention


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