43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

just say no

Self-control running low?

Why is it so hard to say no? Why the heck do I find myself doing things I don't really want to do?

In the newsroom where I ostensibly work, I sit right next to that table - the one the people from other publications call "the table of perpetual indulgence." It usually features baked goods and junk food - great vats of candy, tubs of animal crackers, a living sea of bite-sized 3 Musketeers and Special Dark bars. It is, put simply, bad for me to be sitting here. I'm always walking off to the printer then realizing that somehow I've wound up in the opposite direction, lifting syrup-filled brownies toward my mouth. Well, I think I just found out the reason why.

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An Oblique Strategy:
Honor thy error as a hidden intention


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