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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

social networking

Social Networks: The Case for a "Pause" Button

PauseJason Kottke (via Rex, via TechCrunch) points to a new feature on FriendFeed that allows users to "fake follow" people:

That means you can friend someone but you don't see their updates. That way, it appears that you're paying attention to them when you're really not. Just like everyone does all the time in real life to maintain their sanity.

As duplicitous and sad as "fake following" sounds -- and let's be honest: the whole idea's pathetic on a number of levels -- for a certain kind of user, I can see why there's a desire for this functionality. Especially on a site like FriendFeed, which has quickly become the platform of choice for the web's least interesting narcissists -- and the slow-witted woodland creatures who enjoy grooming their fur -- this is a major breakthrough in the makebelieve friendship space. Yes, primate culture may be primitive, but it is not without its evolving needs.

Thing is, "fake following" is also not so far off from a more wholesome feature that I've been begging for on social networks for years now:

Any application that lets you "friend," "follow," or otherwise observe another user should include a prominent (and silent) "PAUSE" button.

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Howard Rheingold, (Re)Sliced

Howard Rheingold, online pioneer and dapper man of the mustache and Indiana Jones hats, has started a new video blog to update his seminal 1992 essay, “A Slice of Life in my Virtual Community,” with how he spends his time online with today’s technologies. The first video is a little remedial, but what caught my eye is his promise to clue us in to his daily process, including not only his office time, but time spent on hobbies like painting and gardening. Looking back at that sentence, I know that sounds about as exciting as getting a flu shot, but I’m a sucker for watching how smart people manage their days. Should be worth a watch.

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An Oblique Strategy:
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