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'Morning Becomes Eclectic' now available as podcast

KCRW TO PODCAST MORNING BECOMES ECLECTIC SESSIONS

Damn, this is pretty big. “Morning Becomes Eclectic” now available as a podcast (subscribe: iTunes | RSS). I think that’s the “biggest” show I’ve seen NPR or its affiliates offer in podcast format. Great news for listeners and a ballsy move that suggests smart affiliate stations have confidence in the future of the medium. (Also: All KCRW podcasts)

KCRW Music Director and Morning Becomes Eclectic host, Nic Harcourt, says, “Since we began offering our non-music programs as podcasts, we’ve been inundated with requests to make music programming available. While the major labels are still figuring it out, the independent artists understand the value of this type of promotion, and I’m happy we’re launching Morning Becomes Eclectic podcasts with an L.A. group.”

Edit 2005-07-24 07:53:29: Hmm. It appears that these podcasts will be single, selected segments of the show, and, as with Le Show, I imagine they’ll be redacting the recorded music parts. Also, it doesn’t seem like they’ll be doing this daily, so I wonder if this is really a typical podcast so much as a free sample on a toothpick.

It would be a bummer if MBE only used the format to an nth of its potential by offering irregular, hobbled, or incomplete versions of this wonderful program. For the foreseeable future, podcasting media will succeed not on the medium’s novelty, but on the fact that—as with, say, On the Media—it’s simply re-packaging their whole, high-quality program in a convenient “to-go box.”

If a media outlet is uncomfortable releasing their whole product as a proper podcast, they’d do better to create a short but unique piece of programming exclusively for podcasting. Maybe a weekly wrap-up of highlights from the program?

Anyhow, it’s still nice to get some of this swell show in an easy and portable format. Guess we’ll have to wait, listen, and see where they go with it.

Related 43F posts on NPR and podcasts:

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TOPICS: Podcasts

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mg's picture

I'm not going to blame...

I’m not going to blame KCRW for music redactions just yet. Until I hear otherwise, I’ll read Mr. Harcourt’s “While the major labels are still figuring it out, the independent artists understand the value of this type of promotion” as “Well, the label reps can’t figure out a rate structure for podcast licensing, and/or aren’t negotiating reasonably, but the artists are happy to let us podcast performances the labels don’t control.”

Merlin Mann's picture

I don't mean to imply...

I don’t mean to imply I’m blaming anyone—it’s a complicated business, and everyone wants a cut of the action. Moreover, each show and each affiliate will certainly have its own reasons for doing a podcast at all, so, yeah, I get that.

But, for a radio show that’s based heavily on spinning licensed music, it’ll be rough to generate a seamless podcast that doesn’t come off as aural swiss cheese. That’s why I’m encouraging a unique “best of” that suits the limitations (legal and otherwise) of the medium. And, yeah, I think it’s worthwhile to chime in (early) when the cluetrain’s only pulled partway into the station. That’s what fanboys do. :)

mg's picture

I hear you, Merlin, and...

I hear you, Merlin, and I hope MBE is able to put up the full Monty soon. I just had to stick my hand up and ask for patience, because I lost a lot of good independent musical sources to the battle over streaming license fees, and don’t want to see reruns of that mess.

Tommy Young's picture

This is a pet peeve...

This is a pet peeve of mine, so please let me vent …

I listen to KCRW via the web (I live in St. Louis) almost everyday. Every other pledge drive I send in $150. I tell them to keep their “swag,” I just want to support KCRW. MBE on podcast would be so neat, I can only assume the record labels don’t like the idea. But the thing is I can use Wiretap Pro to “grab” the audio myself (I mean the shows are archived) if I wanted.

The record companies can’t move their mind-set past Napster and other file sharing services where people do steal content on a regular basis. They look at the top 100 shows on iTunes or Podcastalley and see KCRW, KCRW, KCRW and think, “my gosh, our music is going to be out there for FREE! Look at all the people downloading it.”

Exactly, and this is where they are stupid beyond understanding. I buy a new audio CD about every week and a half I would guess. Since I’ve been listening to KCRW (almost two years), I’d bet 35 percent of the CDs I have bought was because of Nic and MBE. Are there other public radio stations, college stations, you name it playing good music? I bet there are. Give me the opportunity to hear them.

IMHO it is not that different then the Dead or Dave method. Give away the music, let people have it, and maybe at a later date they’ll buy something. But that is just my opinion.

Chris Streeter's picture

I was disappointed to see...

I was disappointed to see that it was only the Live-In-Studio segments of MBE as well, but then I realized that they’re podcasting the exact same content that they have been making available (via Real Audio) in their archives. I wonder if it’s a licensing issue or just a question of not knowing how much interest there is in an unedited stream of the full three hour show?

Raghav Gupta's picture

It's a licensing thing. ...

It’s a licensing thing. The major labels (and large indies) are afraid of cannibalizing download sales if people can download a podcast of their artist’s music for free. MBE will start by offering podcasts of artists who either have their own label or whose label agrees to license the MBE performance for podcast. The smaller labels will gladly do it, while majors typically will not save for some of their lesser known artists that need to risk more with less at stake.

Then there are the publishers, but that’s another can of worms.

may contain blueberries's picture

So close, yet so far I...

So close, yet so far

I like podcasts; I like KCRW; I really like Morning Becomes Eclectic. So when I saw the title "Morning Becomes Eclectic now available as podcast" I was really excited. Then I read that it would only be selected segments only including unsig…

Mensforth Hill's picture

Morning Becomes Eclectic now available...

Morning Becomes Eclectic now available as podcast

I feel bad that I hadn’t checked 43 Folders more recently, but here’s a nice little gem from a week ago: KCRW TO PODCAST MORNING BECOMES ECLECTIC SESSIONS Damn, this is pretty big. “Morning Becomes Eclectic??? now available as a…

Kartisian Plane's picture

KCRW Morning Becomes Eclectic Stream/Podcast KCRW...

KCRW Morning Becomes Eclectic Stream/Podcast

KCRW Morning Becomes Eclectic …

About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

Merlin’s favorite thing he’s written recently is a short essay called, “Better.”

 
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