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'Morning Becomes Eclectic' now available as podcast


Damn, this is pretty big. “Morning Becomes Eclectic” now available as a podcast (subscribe: iTunes | RSS). I think that’s the “biggest” show I’ve seen NPR or its affiliates offer in podcast format. Great news for listeners and a ballsy move that suggests smart affiliate stations have confidence in the future of the medium. (Also: All KCRW podcasts)

KCRW Music Director and Morning Becomes Eclectic host, Nic Harcourt, says, “Since we began offering our non-music programs as podcasts, we’ve been inundated with requests to make music programming available. While the major labels are still figuring it out, the independent artists understand the value of this type of promotion, and I’m happy we’re launching Morning Becomes Eclectic podcasts with an L.A. group.”

Edit 2005-07-24 07:53:29: Hmm. It appears that these podcasts will be single, selected segments of the show, and, as with Le Show, I imagine they’ll be redacting the recorded music parts. Also, it doesn’t seem like they’ll be doing this daily, so I wonder if this is really a typical podcast so much as a free sample on a toothpick.

It would be a bummer if MBE only used the format to an nth of its potential by offering irregular, hobbled, or incomplete versions of this wonderful program. For the foreseeable future, podcasting media will succeed not on the medium's novelty, but on the fact that—as with, say, On the Media—it's simply re-packaging their whole, high-quality program in a convenient “to-go box.”

If a media outlet is uncomfortable releasing their whole product as a proper podcast, they'd do better to create a short but unique piece of programming exclusively for podcasting. Maybe a weekly wrap-up of highlights from the program?

Anyhow, it's still nice to get some of this swell show in an easy and portable format. Guess we’ll have to wait, listen, and see where they go with it.

Related 43F posts on NPR and podcasts:

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TOPICS: Podcasts
Tommy Young's picture

This is a pet peeve...

This is a pet peeve of mine, so please let me vent ...

I listen to KCRW via the web (I live in St. Louis) almost everyday. Every other pledge drive I send in $150. I tell them to keep their "swag," I just want to support KCRW. MBE on podcast would be so neat, I can only assume the record labels don't like the idea. But the thing is I can use Wiretap Pro to "grab" the audio myself (I mean the shows are archived) if I wanted.

The record companies can't move their mind-set past Napster and other file sharing services where people do steal content on a regular basis. They look at the top 100 shows on iTunes or Podcastalley and see KCRW, KCRW, KCRW and think, "my gosh, our music is going to be out there for FREE! Look at all the people downloading it."

Exactly, and this is where they are stupid beyond understanding. I buy a new audio CD about every week and a half I would guess. Since I've been listening to KCRW (almost two years), I'd bet 35 percent of the CDs I have bought was because of Nic and MBE. Are there other public radio stations, college stations, you name it playing good music? I bet there are. Give me the opportunity to hear them.

IMHO it is not that different then the Dead or Dave method. Give away the music, let people have it, and maybe at a later date they'll buy something. But that is just my opinion.




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