43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Flash: "Podfading" ravages the landscape of logorrheic bloggers

Wired News: Podfading Takes Its Toll

The phenomenon has earned its own label, "podfading," coined by podcaster Scott Fletcher in February 2005 when he gave up on two podcasts of his own.

"I liken it to losing interest in a hobby and then coming up with the reasons you don't have time anymore," said Fletcher, a Peoria, Illinois, computer-program analyst who has since returned to the scene with his monthly Podcheck, a discussion of podcasting news.

I don't doubt that people give up doing podcasts everyday, but I suspect it's not simply because they're a huge pain to make (which they certainly are, compared to typical text blogging). I think the problem is the expectations podcasters may have created for themselves and for their audience -- being cleft to this 1st Generation notion of podcasting as "regularly-scheduled MP3 Radio Show."

There's nothing wrong with this, of course, and a lot of folks have done yeoman's work churning out (sometimes really long) shows on a (sometimes nauseatingly) regular basis. But it's also daunting and backward to decide first that you're "doing an hour-long podcast" and second that it will be about....uh...what? Yeah, exactly. That's a lot of air to fill each (day | week | month). If you can pull it off with elan, more power to you.

Me? I like the idea that a podcast is simply another way to post. Nothing more. Same way that Flickr and del.icio.us -- to name just a couple -- let me share something in a way that isn't a traditional blog post, recording audio lets me (try to) make a certain point in my own way and with tone (and, one hopes, personality) that are a contrast with typically dry blog writing. But maybe that's just me.

I understand it's useful to look back toward what new technologies remind us of, but you won't tease out the more novel uses of something until you let it just be what it is, allowing it to evolve without all the herding and expectations. In the fifties, the future always looked like TVs, and in the sixties it all looked like rocket ships. And so, today, podcasts look like relatively easy-to-produce (usually long-ass) radio shows, and that's cool, I suppose.

But if we are to be stuck with this radio mindset for now, I do wish more of the many talented podcasters out there would aspire toward making a series of brilliant poppy '45s -- rather than manufacturing these hour. long. news. casts. Seriously. Just do 3 fun minutes every couple weeks, and then stop for a while. I want "Love Me Do," not "The Ring Cycle."

Raise your bar for quality and way lower your bar for frequency, and I promise you the whole thing will be much more fun for everyone.

About Merlin

Merlin's picture


Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”




An Oblique Strategy:
Honor thy error as a hidden intention


Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed


Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »