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LifeClever: Dot Mac needs more than a paint job

Apple finally revamps .Mac webmail, but does anyone care? » LifeClever

I have to admit, I’m solidly in LifeClever’s corner on this one. They write:

The hatred for .Mac is not new in the [sic] amongst the Mac community. For me, .Mac is slowly becoming less and less valuable — certainly less interesting — as free services from Google, Flickr, and Delicious duplicate or nullify many of .Mac’s offerings. Of course, some things to like include .Mac’s ability to sync certain system preferences between computers. Still, it doesn’t seem quite worth the hundred bucks a year.

A few years ago, things like WebDAV were a novelty that was awesome but hard to find and setup, even on most shared server accounts — I have four, and only one currently supports it out of the box — but it’s certainly not enough goods for the average user, even when you look at the other pieces of the .Mac offering. Not for that kind of dough.

I see the most value in .Mac: a) for people who are totally new to Our World, and who want idiot-proof integration between their Mac and the big bad world, and b) people who work on several Macs and can benefit from the hugely useful ability to sync files and settings on user accounts.

Part of the problem, in my opinion is that, in the absence of best-of-breed components, .Mac lacks any kind of meaningful focus. It screams “shovelware,” with a “Meh+” lineup of apps and functionality that any power user can find elsewhere in both cheaper and more powerful services (Wordpress, rsync, Gmail, and Google Calendar all come to mind here). And really: how often are you sending out iCards and using the janky Backup? Yeah, me neither.

If it were my company, I’d give away a generic version of .Mac for free, and then make back some of the cash via additional disk and mail space. That’s it. It’s a customer retention and branding tool, and unless the pieces all were to receive substantial improvements (and constant incremental improvement, like their free competitors), it’s cynical to pretend that it’s worth $100/year to the garden-variety user.

But what if — with better integration and more competitive pricing — I could have .Mac running the day I turn on my new Mac, and then happily discover that I can seamlessly have my Documents and purchased iTunes Library backed up to a secure server every night? No, Apple doesn’t want to be in the internet hard drive business, but, obviously, via things like the iTunes Store, they have a strong interest in seeing you love the idea of interacting with them and their servers long after you’ve made the final payment on that shiny new Mac. Dot Mac is the perfect place to make that happen: be my hub, and do it better than your competitors.

Because I treasure the sync functionality and like iDisk well enough, I doubt I’d cancel anytime soon, but, frankly, I think I’m an edge case. As new Mac consumers mature and begin to explore the wonderful services out there that are improving every week, the .Mac offering starts to look pretty lame.

And it’ll take more than AJAX and pixie dust to change that.


Completely off-topic: What’s the deal with naming your products Google-unfriendly names like “Mail” and “Backup” and “.Mac”? I’ve never gotten that.


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Matt Craig's picture

This is so dead on....

This is so dead on. Syncing is the only reason I’m still there. And I’m helpless without it. As a developer, I have an embarrassing number of computers - home, office, seeds, loaners, etc. and am so used to being able to have my bookmarks, Yojimbo, and contacts (in that order) always there I simply can’t do without it. In my opinion, syncing is a platform builder and more or less unique (at least in execution). It is a clear advantage to having a Mac and it would also be an incentive to developers to provide SyncServices. As for email and chat, there are obviously great free services for those. I use my mac.com as my personal email but that’s a relatively minor inconvenience.

iWeb, for me, is a massive step back since it killed the homepage.mac.com iPhoto integration. All I wanted was a quick easy way to post photos. iWeb makes that entire process manual, and oddly is not as flexible. Therefore I now simply run Gallery2 on my home iMac Core Duo. And blog with Serendipity. Syncing is, sadly, crack to me so they’ll keep getting my money until I can find a better solution. Strange that it’s so contrary to their normal strategy (stressing integration and how seamless everything is).

JulesLt's picture

Agreed. As with iPhoto and...

Agreed. As with iPhoto and iWeb you can almost see the fight between the development group and the .Mac business group. I’d much prefer my Apple desktop apps to have better syncing - without plugins - with common solutions like Flickr or delicious, as they have emerged.

The one thing that .Mac is allegedly good for is withstanding a slashdotting, but how many typical home users need that kind of scalability from their hosting provider?

Randy Chevrier's picture

This comment will probably mean...

This comment will probably mean the end to this (relatively) sweet deal but…

Since having a .Mac account since before it was $100/yr. I have only once paid $100 for my account. (Forgive me; I was but a poor newbie at the time.)

I, too, have a hard time justifying the cost for the few features I use but I’ve made it a little easier on my psyche by buying a boxed version of .Mac every year at the lowest price I can find at the time. (Usually the price is $20-25 off the retail price of $100.) The activation key included in the box can be used to extend an already activated .Mac account by one year.

It may not be the best use of my time but it has become a pretty simple process and you need to get a good deal now and then to stay sane. 8-)

I am looking into other similarly priced plans that provide more website functionality like cgi scripts and form processing. I guess if I can’t find a retail box next year I may make the switch.

Matt's picture

I have been a .Mac...

I have been a .Mac subscriber for 3 years now and everytime I think about quitting, it seems like something better “might” be on the horizon. Apple has added features to iLife over the years that only work well and easily for .Mac subscribers (although, in reality, I’ve never gotten Photocasts to work and iWeb-pages don’t work that well). But I always get the feeling that things will soon get better with the “next” release, in this case iLife 07. For instance, what if Apple decides to lasso other functionality from iTunes or iPhoto into .Mac? Leave now and change everything (email!) only to have to start again? Damn you Steve Jobs! I’m hooked!

Meandering Passage » Blog Archive » Can .Mac rem's picture

[...] Merlin Mann has a...

[…] Merlin Mann has a post on 43Folders concerning the repackaging of Apple’s .Mac web offering.  I’m currently a .Mac subscriber and have been for a couple of years, but I’m undecided if I’ll renew my subscription again. […]

Macfan's picture

I couldn't agree more. I've...

I couldn’t agree more. I’ve always wondered why .Mac isn’t free. They could easily charge a premium for backup storage (I’ve seen prices as low as $5 per month for 40 GB—Apple could charge $5-10 for increments of 10 GB and laugh all the way to the bank). But, Apple would reap torrents of goodwill, customer relationship warm fuzzies, plus considerable upsell opportunities. On top of all that, I’d be stoked to backup all my files and esp. iTunes content automagically. Wow, that’d be cool.

TommyW's picture

I disagree. I use...

I disagree.

I use all the time or like being able to do… 1. iDisk - The system integration is great. 2. Backup - generallly to iDisk (janky? non…) 3. syncing across my four macs- flippin’ marvellous. 4. Having my bookmarks and addressbook on any computer that can access the net. 5. MacMail - I like it. the improvements are good, I especially like being able to use it to access other accounts too. 6. iWeb - yikes… I know… but a website my wife can edit too, without my involvement… now that’s priceless.

The other stuff I don’t really go near… My particular bugaboo is Groups (useless because only .Mac addresses can access, too much hassle) They should permit domain name linkage, being able to have www.mycompany.com point to your .Mac home address would be great.

David Jago's picture

Janky is a new word...

Janky is a new word to me. From the context though it sounds pretty perjorative.

Which is odd really. Backup is the only reason I have a .Mac account. $AU150/year is a lot to pay though…

If I used two or more Macs I reckon iSync could be useful. Everything else is sheer fluff.

Merlin Mann's picture

if i'm right, in 10...

if i’m right, in 10 years i would have paid 1000 dollars for .mac

Dang. When you put it that way, it does seem kind of nuts.

And I agree. I think email accounts can start as these low-threshold things, but in time, you’re very reluctant to risk abandoning an address and all the people that know it as your primary contact. And that’s a real hook for whoever that account is with.

Slightly related: this is a good reason to ALWAYS hang your own domain on a hosted account from day one. I’ve been off TypePad for a year, and I still see, via referrers, how many people are navigating here from the manual redirect pages I built. Dumb 2-YO decision to ever have anything but my own domain.

mobius32's picture

a few months ago, when...

a few months ago, when i bought my first mac, the salesperson was pushing hard for me to get .mac. but, as i told him, most people want e-mail services to be something they use for a long time. no one wants to constantly switch to brand new e-mail providers (this is different from having multiple accounts with multiple providers b/c those accounts are still of long standing). if i’m right, in 10 years i would have paid 1000 dollars for .mac (assuming no price increases). even the salesman had to blink at hearing that.

About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

Merlin’s favorite thing he’s written recently is a short essay called, “Better.”

 
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