43 Folders

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Philipp Lenssen's excellent AdSense tips

Google AdSense Tips

Having noticed Google’s new “Newbie Central” site, Google Blogoscoped’s Philipp Lenssen posted a swell pile of his own best tips for improving AdSense performance on your site. Linked here because (at least IMHO) it’s depressingly rare to find useful, non-douchey advice about making money with a website.

Typical of the sage stuff from PL:

Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog.

Totally true.

I haven’t tried every one of these, but I will say “hats off to Philipp” for sharing such sound and cheese-free insight on a noisy, hard-to-research topic. Figuring out how to make dough with your site can be a slow and painful journey, so if you’re trying to make a go of it with AdSense, I’d definitely give this one a read.


About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

The best thing Merlin’s ever written is a short essay called, “Better.”

 
EXPLORE 43Folders THE GOOD STUFF

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The Podcast Feed

Inbox Zero

The original 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. Don’t miss the free video of Merlin’s Inbox Zero presentation.

Making Time

3-part series on attention management for artists and makers. Read Bad Correspondence, The Job You Think You Have, and One Clear Line.