43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


A Sandwich, A Wallet, and Elizabeth Taylor's Cousin

Poor, poor Sebastian

Being a Parable for the Edification of Independents Seeking Independence


THE OSTENSIBLE CUSTOMER enters a deli and saunters up to the counter. The deli is tended by its rakishly handsome owner, THE SANDWICH GUY.

"Hi," says The Sandwich Guy. "What looks good to you today?"

"Slow down," says The Ostensible Customer, as THE LUNCH RUSH starts trickling in. "Lots of delis want my business, so, first I need to really understand what you can do for me."

"Well," says The Sandwich Guy, "I guess I can try to do what I do for everybody here and make you a customized version of any of the 15 awesome sandwiches you see on my menu. What're you hungry for?"

"Easy, easy, Ricky Roma! Before I make any decisions here I'm going to need to know a lot more about my options. Why are you so obsessed with 'what I want?'"

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Philipp Lenssen's excellent AdSense tips

Google AdSense Tips

Having noticed Google's new "Newbie Central" site, Google Blogoscoped's Philipp Lenssen posted a swell pile of his own best tips for improving AdSense performance on your site. Linked here because (at least IMHO) it's depressingly rare to find useful, non-douchey advice about making money with a website.

Typical of the sage stuff from PL:

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Toward a hygienic credit card

You've probably heard the advice to photocopy your wallet's contents; in the event that you lose your wallet, this makes it easy to know what you need to cancel and replace. Smart.

I recently received a new credit card and had forgotten what a hassle it is to change the info across all my various online accounts. Here's a few suggestions based on things I did this time around that should make it easier (or at least more interesting) the next time this happens.

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Real Simple: Plugging money leaks

Money-Saving Secrets: RealSimple.com

This article from the March, 2006 Real Simple has some handy tips on plugging the "money leaks" in your life. Leaks to plug include:

  • Paying bills by snail mail
  • Paying the minimum on credit cards
  • A cell-phone plan that doesn’t match your needs
  • Eating out on vacations
read more »
TOPICS: Links, Money, Tips



An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »