43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Creative Constraints: Going to Jail to Get Free

A Brief Message: No Resistance Is Futile

For Sale: Baby Shoes, Never Worn

Paul Ford has been posting six-word Twitter updates for a few weeks, and now he's also created the magnum opus of six-word criticism: sexological reviews of the 763 mp3s in this year's SxSW torrent.

Writing on (the 200-words-or-less site) A Brief Message, Paul talks about how the constraint changed his approach and his thinking:

Now when I face a new writing project, I open a spreadsheet. I want a grid to keep track of sources and dates, or to make certain that the timeline of a story makes sense. The grid imposes brevity. Relationships between sentences are exposed. Editing becomes a more explicit act of sorting, shuffling, balancing paragraphs. In this spirit, I'm rewriting some blog software to read directly from Excel. We'll see how that goes.

Yes. Constraints. As Paul shows, constraints get you thinking about the creative process in a whole new way.

Me? I ♥ constraints. 30 seconds. 5 things. Less than 140 characters.

In fact:

Twitter's making me a stronger writer. I think harder about how to say more using fewer and shorter words. Nothing beats hitting the Twoosh. (140 chars)


Let's close with a favorite quote on creative constraint from Anne Lamott's wonderful Bird by Bird. She explains that she keeps a one-inch-square picture frame on her desk to remind her of "short assignments:"

It reminds me that all I have to do is to write down as much as I can see through a one-inch picture frame. This is all I have to bite off for the time being.

Well put. (And only 17 characters north of the Twoosh.)

The Question to You

Got a good example of a creative constraint at work?

About Merlin

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Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”

 
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Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »