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MobileMe: .Mac's iPhone-Friendly Replacement

Apple - MobileMe

MobileMeThere’s lots to digest from today’s WWDC Stevenote — not least of which was the dramatic announcement of a 3G iPhone for only $199. But you’ll be hearing lots about that in a million places. I want to talk about my first impressions about something even closer to my heart that’s at least different this time around, if not entirely new.

Today, Steve announced the upcoming release of Apple’s MobileMe service, which will replace the existing .Mac service at the same price of $99/year for an Individual account, while adding some new features, including:

  • Individual account quota doubled to 20GB of storage, including email and files (.Mac currently offers 10GB at the same price)
  • MS Exchange-like “push” syncing between applications on multiple Macs as well as your iPhone, via the MobileMe “cloud”
  • Revamped, web-based Me.com versions of Mail, Contacts, Calendar, Gallery, and iDisk applications

As someone who’s had strong feelings, high hopes, and occasional disappointmens with .Mac, I’m going to spend some time over the next few weeks looking into what these changes will mean for the always-on knowledge worker — particularly now that the service is clearly moving toward tighter integration with iPhones, the iPod Touch, and web-based usage. But first, just a few things to note here (quickly and on first impression):

  • Lovely tweaks - This is where Apple just obliterates the competition; all the tiny little changes we saw to GUI and workflow on the MobileMe web apps and related iPhone apps reflect a lot of thought and look well-suited for real-world usage. I can’t wait to see the improvements to iPhone’s Calendar and Contacts, in particular. Kudos, team. An iPhone that makes MobileMe easy and transparent to use is a big win all around. (N.B.: as you might expect, Apple’s site has many lovely demonstration videos in their MobileMe section)
  • Love the “Push” - No longer having to physically plug in your iPhone to sync stuff like Mail, Calendar, and Contacts is terrific for the multiple-device user. Knowing that (at least as long as you’re online) everything matches up just means big peace of mind to me. Maybe most importantly, one hopes that the new Push approach addresses some of the previous sync problems that have plagued .Mac users (Nuclear reset, anyone?).
  • Love the (baby) steps toward true cloud computing - Having such gorgeous and functional apps on the iPhone is a big step in the right direction. How the services that those apps access evolve will be interesting to watch; adding something like broader support for Preferences syncing and better/easier iPhone password management would also be big wins.
  • Hiya, Windows hold-outs - I don’t know enough about “Enterprise” buying decisions to speak intelligently about business adoption, but I will say that MobileMe seems like a smart way reach out to individual Windows users and say, “See? Look how easy this all is!” Similarly, a lot of people I talk to these days are down to a single Windows device, and that’s the one they have to use at work. MobileMe potentially keeps them connected to their Apple world, even when they’re on a PC. That said….
  • Where the heck is a modern, functional iDisk? - It looks like the iDisk web interface has been updated (very pretty, actually), and yeah, there’s double the storage, but what can I do with all that stuff when I’m not in front of my home computer? Where’s the mobile part? I was really hoping to see something more impressive with iDisk this time around — like a website with honest to gosh, Google Docs-like editing and management. And what about the iPhone? Can I do anything with my iDisk documents on there? That feels like a swing and a miss for a service with mobile in the name.

Questions

  • Will stability and reliability of MobileMe greatly improve over .Mac? Take everything else away, and at the heart, any .Mac/MobileMe product will not survive if Apple doesn’t fix the uptime and sync problems. I know sync is hard. But, lots of things are hard and when other companies are doing it more reliably and for free, it should be easy to see there’s a bar consumers expect you to reach.
  • How will iPhone additions like Push and GPS affect real battery life? If Steve’s battery estimates are anything like real-world, it’ll be great. But I have a feeling those are CandyLand Gumdrop numbers. I realize this is an iPhone-specific note, but I’ll say that a half-day of “Every 15 Minutes” email checking was an eye-opener for me. I can’t imagine what kind of power that thing pulls when it’s running full-time GPS for an hour or so.
  • Ready for some competition? With the introduction of independent applications using the iPhone SDK, we can look forward to a bonanza of new functionality that — based on the game demoes we saw today — could be pretty eye-popping. Although I don’t know details of what functionality is exposed to developers, I have to imagine that the combination of ingenuity, entrepreneurship, and speedy 3G access will bring some much-needed competition into Apple’s back yard. I wonder how Apple will react to that.

Bottom Line

Boy, if there’s any product that us fanboys want to love, this is it. But it’s been a tough few years, even for the superfans. We’ve watched half a dozen or more other companies’ services build similar or better features, provide higher reliability, and charge lower or zero cost in a way that seems to outpace Apple’s offering without breaking a sweat.

So, I’m really looking forward to getting my hands on this and reporting back to you on how it’s working for me. I want it to work great, and I think it can, based on Apple’s high standards and ability to control all the pieces. I also stand by what I said in this post from January about the untapped possibilities of .Mac:

…Apple might eat the lunches of about three different industries over the next couple years.

If they can pull it off, if they can fix .Mac, and if they have the vision to re-imagine themselves as the company who makes your entire digital world safe, fun, ubiquitous, and flawlessly integrated.

Please share your thoughts, hopes, wishes, and remarks about MobileMe or anything else related to the Keynote announcements here in comments.

[These were quick notes I jotted this afternoon. Pardon any typos; I will fix them as I see them, as well as giving myself a day or two to add links on other coverage as it arises. I have a feeling a lot of people will be talking about MobileMe]


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warchild's picture

disappointed

there are a few things that left me with questions.

  1. what happens with back to my mac?
  2. where is the web video gallery?
  3. is this the end of iweb in the ilife suite and the end of personalized home pages with mobileme?
  4. are there any benefits to being a mac user over windows?

the idea of cloud computing is great but i wish that they didn’t take away stuff that was in .mac

bluesdance's picture

“where is the web video

“where is the web video gallery?”

www.vimeo.com www.youtube.com www.blip.tv etc

markawmaw's picture

What About Domain Names

I really like the idea of MobileMe, but what about my domain name?

I don’t want to be forced down the route of using a @me.com email address - as nice as that is. I want to use my own domain name. Will this be possible? - particularly in the context of push mail. If it is then that’s great. I know I can use it with my BlackBerry service. Is MobileMe likely to restrict push to users of the @me.com addresses only?

Merlin Mann's picture

Re: MobileMe: .Mac's iPhone-Friendly Replacement

You can choose either or (I think) both domains:

.Mac to MobileMe transition FAQ:

Will I be able to use a me.com email address if I want to? - Yes. In addition to your mac.com email address, you will also get an address at me.com with the same username when MobileMe is available. For example, if your current email is emily_parker@mac.com, you will get emily_parker@me.com. You can send from whichever address you choose. The choice is yours. You will still receive email sent to your mac.com address so you won’t miss any emails.

As far as what other stuff stays and goes:

.Mac to MobileMe transition FAQ:

Are any other .Mac features affected? As part of this transition to MobileMe, some features are being discontinued: Web access to bookmarks (bookmark sync between your Macs and/or PCs is still supported), iCards, .Mac slides, and support for Mac OS X 10.3 Panther sync.

barnaclebarnes's picture

iDisk not really workflow friendly

The problem I have with iDisk is that it is something that sits over to the side. What I was expecting was to be able to set my sync folders. By default it would be “Documents” with the ability to ignore certain folders.

This I don’t have to think about what will be added to the cloud - It will just happen.

Apart from that some nice additions - especially having a real, online, editable calendar.

jerrybrito's picture

Third-party use of MobileMe?

I’m curious to find out whether third-party developers will be able to take advantage of MobileMe push syncing. My dream would be an OmniFocus iPhone app that syncs automatically with my Mac (and maybe even a web version). Developers can do .Mac syncing now, why not MobileMe? Anyone want to break NDA?

sqlcursor's picture

Third-party use of MobileMe?

jerry,

From what I saw in the SDK portion of the Stevenote, it looks as if developers will have access to the MobileMe push features. This opens up a whole realm of possibility.

I am also using OmniFocus and evaluating “Things”. I agree that syncing is key to a proper GTD system and this might just do it for us ;)

Smhearty's picture

Are you kidding me?

I can’t believe that they whiffed on the syncing of To-do’s and Notes. Why belabor the fancy stuff if they can’t even handle the basics? Color me disappointed (yes, I realize that’s a mixed metaphor).

FloatingBones's picture

MobileMe: iTunes Library in the clouds

It’s clear that this feature is not yet supported, but it’s one of the most obvious things that could be added.

As Andy I pointed out, Apple could easily have MobileMe be an alternative to iTunes. The “push” technology could also be used to track which podcasts in your list that you had listened to — and note what exact point you were if you paused a podcast on some computer/ipod.

The cloud could be monitoring what was on your various players, updating the music/videos/podcasts as your preferences specified. If it worked well, it would bring a fluidity/transparency to the whole synchronization game. Ultimately, the entire concept of synchronization would fade into the background (so to speak).

If I did have one immediate wish, it’d be that Apple could include iPod Touch software upgrades in your MobileMe subscription. We’re coming up on our third Touch upgrade in a year; those recurring $10-$20 charges are getting a bit old. This could also be a good inducement for Touch owners to sign up for this service (and this year’s “back to school” program guarantees that the number of Touch users will be rapidly increasing this summer).

jazzmandan's picture

If is just does this to start I'll be happy

I totally agree with all the points you’ve made on the .mac / mobileMe topic both here and on MacBreak but I’d just love to have a Calendar for all the family in one place. Here’s the issue I’m stuck with Windows/Outlook and a Blackberry (my thumb hurts all the time) at work. If my wife can put a family appointment on my Calendar at work from any device and I can do the same from my BB or Outlook I think they will have a tremendous following.

Let’s just look forward to Omifocus or Remember the Milk filling the missing ToDo sharing that’s also part of this.

dvanderwall's picture

Reserving Judgement

Obviously we’ll have to wait and see how MobileMe performs, but I was struck because I already do most of this (just not via push) using Spanning Sync and Google Calendar Sync.

Jazzmandan, check out Google’s syncing tools. If your corporate IT policy allows it, I’m sure there is a syncing solution out there for you.

Anyway, it feels like an important technology step for Apple. I’m definitely looking forward to an OmniFocus solution for the iPhone.

TommyW's picture

The name...

Yes to all the big stuff above, it’s great to see this big step (finally…). Looks like Apple actually had a big list of Things That Suck About .Mac.

I’m looking forward to it coming and checking it out, I think they’ll get a huge pickup. They were very smart to link it to the revision of the iPhone.

Am I the only one that thinks they took a clunky name and replaced it with an icky one?

Not quite sure about using me.com as an email address. I know that Windows users are being courted here, and I’ll probably keep using the mac.com one, but I wonder a little about the branding here. It’s not quite there yet. I’m not going to even get into that logo and typography.

A few little things:

No mention of aliases transferring.

And in the faq:

“Your @mac.com ID will still work for iChat. You will also be able to use your @me.com ID for iChat. However, it will be separate from your mac.com iChat ID and will work only as long as your MobileMe subscription is active.”

So, presuming that new mac.com IDs are not continuing to be issued, the perpetual iChat ID looks like it will be no more. Wonder how that will sort itself out for iChat users who don’t pony up the 99 bucks.

markawmaw's picture

Domain Names (Continued)

Thanks for that Merlin. I might not have explained myself very well earlier.

I mean my own Domain Name - one I have gone out and bought (markaw.com). I want to be able to send and receive email using this domain name through the .mobileme service and have the benefit of push mail. At the moment it’s not clear if all IMAP accounts will benefit from push email. This alone would be the absolute reason for me to drop my Blackberry in favour of the iPhone.

This can’t be done with the current .mac service - hence my need of a Blackberry. I’d really like to see this incorporated into the .mobileme service.

Berko's picture

To-dos and Notes

Merlin, can you get a read on what the status is with to-dos (tasks to the Outlook users scoring at home) and note synching? Is this an area that is being left to third party devs (which I could totally understand since there is so much gesticulating about the proper way to do this stuff)? Was this just left out of the demo videos because it’s not feature complete yet? If you can get any sense of what the good word is from the proverbial ground at WWDC that would be awesome.

Merlin Mann's picture

I’m with you guys. From my

I’m with you guys. From my point of view it’s unbelievable to have something called a “smartphone” that can’t handle real-world stuff like task management and email flagging. While clear Apple is serious about making MobileMe a great tool for people who use the iPhone, there are some startling omissions in their game plan.

Yes, there will definitely be 3rd party apps built by companies that are more interested than Apple in solving basic problems of personal productivity.

The big question, for me, is why Apple wouldn’t find that an interesting problem to solve.

tedhogan's picture

Occasional Disappointment?

Occasional disappointment with .Mac? Are you kidding?

It’s been a constant disappointment, ridiculously over priced, and far surpassed by the competition. I’ve faithfully paid my $99 per year in the hopes that Apple would improve it and for the Syncing/Back to my Mac. I am excited and very happy to see that they have finally stepped up to the plate and seem to be ready to deliver a solid solution.

I can’t wait to give it a spin!!

acurrie's picture

Mobile "Meh"

MobileMe only supports push email for a single “@me.com” address, correct? And Apple wants us to pay for this?!

More sweeping condemnation of MobileMe here: http://tinyurl.com/524p4c

Watts's picture

Re: MobileMe: .Mac's iPhone-Friendly Replacement

An ex-housemate of mine worked at the company that developed the A-GPS technology that the iPhone 3G is using, and I don’t think it’s going to be that big a battery drain. The chip won’t actually be running full-time, only when you’re using a feature that’s actively using GPS; if it’s able to talk to Global Locate’s reference network via wifi or the 3G network, it’ll usually be able to get a lock in a matter of seconds, and the chip draws less than 15 mW of power.

The only real disappointments for me in the iPhone 2.0 software announcement are that apparently the Notes application is completely unchanged (i.e., still no syncing, which I’d like just as much if not more than syncing iCal/Mail to-do lists), and to a lesser degree that the SMS app didn’t become a full-blown iChat app. (Yes, third party app new push notification blah blah whatever. But c’mon.) I’m still subscribing to Backpack’s (now defunct) $5/month plan pretty much just to have the equivalent of synced notes, though.

icedsoul's picture

I am wondering...

…whether it is possible to integrate or rather implement other email accounts like gmail via imap and or pop3 into mobile me. I mean does it just work regularly like in mail? and besides that I was looking for something like that and especially having it all together and not for example having spanning sync and all other things I use. and as for the todos and notes I really would like to see something coming, but I somehow started keeping all that in caledar and in my head. works quite well now. I have the nokia e90 doesn’t work too well with os x, so … well I am looking forward to it and probably wait on merlins next thoughts and posts.

briandigital's picture

Hope for Mail

We’ve all thought Mobile Mail.app could use a little help. Let’s remember, that Uncle Steve said it would be updated, during the Stevenote, in the iPhone 2.0 software. There is still hope. Stiff upper lip and everything…

longwing's picture

Touched

Will the current iPod Touch be fully MobileMe functional, or will I need a Touch 2.0?

FloatingBones's picture

You'll have to get new software

AFAICT, the current Touch will not work; you’ll have to purchase the upgrade to 2.0 firmware to get the functionality. That will cost $10 for your Touch.

I don’t know what features a “Touch 2.0” would have. The current Touch is part of Apple’s “Back to School” program which just started and ends on September 15; odds are low that the Touch would be updated in the middle of that program. The Touch might change after September 15 and before the holiday season.

I’ve got a better question: will MobileMe be compatible with Windows ME? ;-)

longwing's picture

Re: You'll have to get new software

Thanks.

carlsonjf's picture

How is this so expensive still

I am just not getting it. It seems a little better than .mac but the real issue to me is really the ubiquity of the service tied to the apple device. It really should be just like iLife and made to be part of the OS as a base. I am really confused why apple doesn’t seem to just make this a default tool of all new Macs and iPhones.

sachxn's picture

integration

This integration of iPhone, iPod with Mobile me is superb and will be a great hit among masses.

Sachin

GuillaumeB's picture

Sorry .Mac, MobileMe looks pretty too(

I have to say MobileMe really llooks great but there are some downsides that I’d be having a hard time to deal with:

  • Though I can forward my personal domain email to @mac.com, I cannot customize the from-line of the webmail and iphone client composer.

  • I would bet that the iDisk syncing is no more effective.

See I have been searching around for a real .Mac replacement and honestly could not find any. However I have found a perfect replacement for the iDisk and it is called getdropbox.com. If you do not know it, I bet you would be astonished by its performance (the have a demo video)

But then I’m the kind of person who like homogeneity and mixing Google Apps + Dropbox kind of is awkward to me. Unfortunately my .Mac subscription expires on July 10th… that is one day before Mobileme should be unveiled…I guess i’ll renew it…hoing I wont ask to be paid back.

Do keep posting on mobileme, this is very interesting to me

GTBurns's picture

Not .Mac Lovin'...

I have just let my subscription slide. Don’t get me wrong I love my Mac and am still a staunch advocate of Apple hardware and software; it is after all both slick and effective in most cases.

To be honest though; I subscribed for the additional features of iWeb and - of course - for iDisk. Both are buggy and both have vastly superior alternatives. MobileMe won’t be tempting me back, even though I have an iPhone.

johntkucz's picture

Theatrical CommentLittle Reaction from the Audience at WWDC 2008

I’m a die-hard apple fan. have been and always will be, I’ve even put “tinker with iphone SDK” on my todo list, but Okay, this is kind of a nuance comment of sorts, but I couldn’t help but noticing how many “empty sound spaces” there were in, albeit well-rehearsed and totally gnarly wwdc 2008 keynote, where the audience was supposed to clap and “whoo-whoo”. At one point I think Phil even reminded the audience that it was okay to clap. Another strange moment was when Jobs showed the browser speed comparions between 3G edge and wifi — an illustrious demo showing the advanced speediness of the 3G, but didn’t anyone else think it looked very strange to see 5000 developers in an audience staring at one man on a stage staring at a web page, watching it load for 59 Seconds (The edge speed). Theatrically that was so bizarre. Did anyone think the amount of clapping had lessened?

One thing that crossed my mind was that with bill gates basically resigned from the apple-microsfot chess game (apple clearly having won), maybe developers are demanding more from apple? Or maybe my recent acting worked made watching a webpage load just a “different” kind of performane? Who knows.

Either way, I’m stoked about apple’s progress and the sweetness of teh iphone. I MUST continue to watch wwdc keynotes and any other keynotes related to apple. Essential coverage of my favorite OS.

That said, what’s the best way to get consisten updates like this from apple? Just RSS their developer page I guess.

About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

 
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