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43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


How Hard is MobileMe Really "Pushing"?

Push in the bush? Or sync with less stink? Look at me! I'm Merlin, and I'm writing funny headlines!

Apple's MobileMe Lacks True Push Syncing - InformationWeek

MobileMeAccording to many users, and as reported by numerous news outlets, Apple MobileMe's implied promise of instantaneous sync between between multiple devices (including, it had been implied, your desktop Mac) is not accurate. Since it appears that syncing from the desktop to anywhere else in "the cloud" can actually take as long as 15 minutes, many are questioning Apple's referring to this functionality as "Push" (as opposed to simply sped-up, automated "syncing"). Marin Perez of InformationWeek writes:

The gripe comes because data entered on their Macintosh or PC address books and calendars isn't immediately pushed to MobileMe's servers.

"Selecting Automatic in Mac OS X allows your computer to immediately sync and update when there are any changes on the MobileMe servers," read a support note on Apple's Web site. "Those changes come from your iPhone, iPod Touch, the MobileMe Web site, or another computer. Changes made on your computer will be synced to the MobileMe 'cloud' every 15 minutes."

You may have shared my slack-jawed gape and consequent fistbump when Phil Schiller's WWDC demo of MobileMe [free iTunes link] implied magically fast, truly instantaneous syncing. Because that's really hard to do well -- and implying MobileMe would enable such a thing suggested mighty technological leaps over the previous .Mac service, whose sync skills and reliability were famously uneven at best.

read more »

MobileMe: .Mac's iPhone-Friendly Replacement

Apple - MobileMe

MobileMeThere's lots to digest from today's WWDC Stevenote -- not least of which was the dramatic announcement of a 3G iPhone for only $199. But you'll be hearing lots about that in a million places. I want to talk about my first impressions about something even closer to my heart that's at least different this time around, if not entirely new.

Today, Steve announced the upcoming release of Apple's MobileMe service, which will replace the existing .Mac service at the same price of $99/year for an Individual account, while adding some new features, including:

  • Individual account quota doubled to 20GB of storage, including email and files (.Mac currently offers 10GB at the same price)
  • MS Exchange-like "push" syncing between applications on multiple Macs as well as your iPhone, via the MobileMe "cloud"
  • Revamped, web-based Me.com versions of Mail, Contacts, Calendar, Gallery, and iDisk applications

As someone who's had strong feelings, high hopes, and occasional disappointmens with .Mac, I'm going to spend some time over the next few weeks looking into what these changes will mean for the always-on knowledge worker -- particularly now that the service is clearly moving toward tighter integration with iPhones, the iPod Touch, and web-based usage. But first, just a few things to note here (quickly and on first impression):

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.Mac: Future of a sleeping giant?

TUAW Interviews Merlin Mann

My tall, new friend Scott McNulty interviewed me yesterday for TUAW's Macworld coverage -- unintentionally providing me a fine bully pulpit from which to perpetuate my baseless theories and half-baked forecasts about how Apple might eat the lunches of about three different industries over the next couple years.

If they can pull it off, if they can fix .Mac, and if they have the vision to re-imagine themselves as the company who makes your entire digital world safe, fun, ubiquitous, and flawlessly integrated.

Anyhow, on with the motley, but stay tuned after the jump for value-added hand-waving.

So, exactly what the hell nonsense am I talking about here?

read more »



An Oblique Strategy:
Honor thy error as a hidden intention


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