43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.


How Hard is MobileMe Really "Pushing"?

Push in the bush? Or sync with less stink? Look at me! I'm Merlin, and I'm writing funny headlines!

Apple's MobileMe Lacks True Push Syncing - InformationWeek

MobileMeAccording to many users, and as reported by numerous news outlets, Apple MobileMe's implied promise of instantaneous sync between between multiple devices (including, it had been implied, your desktop Mac) is not accurate. Since it appears that syncing from the desktop to anywhere else in "the cloud" can actually take as long as 15 minutes, many are questioning Apple's referring to this functionality as "Push" (as opposed to simply sped-up, automated "syncing"). Marin Perez of InformationWeek writes:

The gripe comes because data entered on their Macintosh or PC address books and calendars isn't immediately pushed to MobileMe's servers.

"Selecting Automatic in Mac OS X allows your computer to immediately sync and update when there are any changes on the MobileMe servers," read a support note on Apple's Web site. "Those changes come from your iPhone, iPod Touch, the MobileMe Web site, or another computer. Changes made on your computer will be synced to the MobileMe 'cloud' every 15 minutes."

You may have shared my slack-jawed gape and consequent fistbump when Phil Schiller's WWDC demo of MobileMe [free iTunes link] implied magically fast, truly instantaneous syncing. Because that's really hard to do well -- and implying MobileMe would enable such a thing suggested mighty technological leaps over the previous .Mac service, whose sync skills and reliability were famously uneven at best.

read more »

Geek Throwdown: How to sync two or more Macs?

Enter the Octagon

Here’s an experimental new feature: The Throwdown. Take a problem that lots of people face and tell us your personal favorite way to deal with it — in as much detail and with as much persuasion as you can muster.

Today, a lot of us are living on two or more Macs -- which is great, except for the challenge of keeping the contents and settings of multiple machines effortlessly in sync.

Now before you pop in, holler "dot mac," and jump back on your Segway®, consider that many folks (including your author) are looking for a lot more than simple document syncing and perfunctory preference sharing. How about if your needs are more nuanced:

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An Oblique Strategy:
Honor thy error as a hidden intention


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