43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

43f Program Note: The Week Our Gears Shift

Reserve Reading: kung fu grippe - "Better"

In light of some new directions I'm taking with my work, 43 Folders is changing focus and approach from being the "blog about productivity" that many readers may view it as today.

So, this week, I'll be presenting a few articles that touch on where I'm heading with this stuff, and why.

By way of prologue, if you've been enjoying the stuff I've had to say over the past few weeks, I think you'll find the course adjustments wholesome and useful. If you haven't so much cared for that stuff, I'm not sure what to tell you. Except there's a strong possibility this won't be the site for you. Which is always a risk, anyway.

If you're wondering about a rough heading on why I'm doing what I'm doing -- and what that means to you as a reader -- please read this post I wrote the other day for my personal site.

Notwithstanding the fact I stuck that article on a way less visible site mostly out of fear I'd freak people out by putting it here on 43f, I now realize that little essay ended up being exactly what I needed to say, and in exactly the way I needed to say it. Think of it as a first draft of a blueprint.

Put differently, if something like "Better" is not what you're looking for on 43 Folders in the future, I can't guarantee that this will continue to be a site you'll enjoy in precisely the way you did before.

As of today, the menu's changing, and the snack platter is gone.

While I'll leave it up to you to decide the degree to which the changes I have in mind will improve 43 Folders in a way you find useful, I hope you'll at least give it a throw, on the strength.

And, if you share my feeling that real "productivity" means a lot more than index cards, lists of links, and endless, free bus rides for bored tourists, I think you'll enjoy and benefit from the change.

I want to take your attention seriously by sharing ideas that help you focus on the hard work of making something that you love -- and making it better.

About Merlin

Merlin's picture


Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who created the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today, Back to Work, and Kung Fu Grippe. Also? He’s writing this book, he lives with this face, he suffers from this hair, he answers these questions, and he’s had this life. So far.

Merlin’s favorite thing he’s written in the past few years is an essay entitled, “Cranking.”




An Oblique Strategy:
Honor thy error as a hidden intention


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