43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Gear Shift Week

43 Folders: Time, Attention, and Creative Work

["what is this?"]

Here's something I wrote last week for this site's new "About" page:

43 Folders is Merlin Mann’s website about finding the time and attention to do your best creative work.

Call it a motto, or a charter, or -- if you have to -- a "mission statement." But, for both of us, it's a stake in the ground that keeps me focused on what I feel best suited to do for you with this site right now.

I want to help you identify and remove any obstacle that keeps you from making things that you love. And then I want to help you figure out how to make those things even better. That's pretty much it.

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Four Years

[“what is this?”]

Four years ago last Monday, I started 43 Folders with a TypePad account and no idea what I was doing.

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43f Program Note: The Week Our Gears Shift

Reserve Reading: kung fu grippe - "Better"

In light of some new directions I'm taking with my work, 43 Folders is changing focus and approach from being the "blog about productivity" that many readers may view it as today.

So, this week, I'll be presenting a few articles that touch on where I'm heading with this stuff, and why.

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An Oblique Strategy:
Honor thy error as a hidden intention


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Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »