43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Five Mistakes Band & Label Sites Make

Admittedly, this is well off our usual fare, but please indulge me in a public service message on behalf of music fans across the Internets—five mistakes that band and label sites make (and a few tips on how to fix them). One data point from a fan.

Too much Flash

Okay, I get it. You’re creative. Awesome. But you’re totally wasting my morning as I helplessly wait for your designer’s dancing sausages to finish loading. Perhaps worst of all, most all-Flash sites prohibit your fans from creating deep links to artist, album or song pages. Your fans are trying to drive people to the cash register, but you insist on making them watch a puppet show before they can even enter the damned store.   

Tip: Use Flash like you would cilantro—sparingly and for a single high-impact effect. Nobody wants to eat a whole bowl of cilantro, and nobody wants an animated death march when they have a "passionate task" to complete. Also, build your pages to make it super-easy to link to anything. Use sub-page anchors, and clearly identify why they’re there.

Crappy or non existent mp3 metadata

If I load up the mp3 of your big single and it says it’s "Song" by "Artist" on the record, "Album," you’ve completely blown it already; I have no way to ever find you again. Ditto for file naming. Remember: people often download dozens or hundreds of songs at once, so it’s really unlikely they’ll remember where Track%2007.mp3 came from.   

Tip: Fill every possible field of ID3 data with rich, correct information. This is the digital version of an album cover, so give the kids something to read while they’re rocking. Basic track info is a no-brainer, but also consider adding cover art, track number, composer credits, genre and year information, and—duh—add a link to your web site and email address in the comments field. Posting an MP3 without metadata is like Safeway ordering the hair-netted sample lady not to tell hungry customers which aisle those nummy chicken fingers are in.

Too artsy, too fartsy

People are visiting your site because they want to learn more about bands and music—not to have a guided tour of your designer/brother-in-law’s Photoshop brush collection. Don’t be cute with the design, section naming, or navigation. Don’t make your visitors solve a Rubik’s cube to pull up your lyrics page.   

Tip: Let the music be the star of the show and provide fast access to what your visitors really came for: 1) mp3s/downloads, 2) lyrics/discography, 3) show dates, 4) contact info, 5) where can I buy this (preferably pointers to buying online for immediate download). Photos, old setlists, and diaries—anything that paints the personality of the band—are all great, too, of course, but they’re still secondary to posting and updating the holy pentagram of items above. Save the artsy stuff for when you inevitably quit music to take up oil painting.

No search

Chances are good that fans coming to your site arrive with something extremely specific in mind—often a fragment of lyric or the name of one obscure song. If your site contains more than a handful of pages, provide a clearly labeled search box (or link to a search) on every page, and test it. Make sure your search works and drives visitors to your most popular pages without the need for pecking around.   

Tip: Google has a free service for providing site search. It’s not perfect or 100% timely, but it works, and it’s free, and it’s better than nothing.

One-way communication (served one way)

Your fans are not empty vessels or just (ugh) a street team; they have things to say too. Provide a clear contact email address (plus separate ones for press and booking inquiries if you’re all famous and whatnot) and consider having a fan message board and mailing lists for tour and release updates. Read your email, and answer it.   

Tip: Consider creating RSS feeds for your most frequently updated stuff (Sloan’s site does this very well).


Just in general? Don’t let your web designer build a portfolio piece on the back of your fans and your business. Ask your fans what they want, watch how they use your site, and then give them what they like without a lot of hooptedoodle.

Got a bee in your bonnet about music sites?

Jason's picture

Excellent post and comments. ...

Excellent post and comments. Most bands I come across usually update their own website or have a family member or close friend update their website. Some of them do not even know you can 'tag' a mp3 file with relevant information. Another thing that bands (or the people they hire to make their websites) do is their use of newsletter systems that sell your e-mail address. Others link to non-existant mp3 files. As I only post to legal mp3s, the one band genre that hasn't embraced the mp3 are jazz bands. 99% of jazz artists use windows media files, which is quite annoying. And one more annoying 'feature' on many band and label websites are use of the new browser window everytime you click a link. Thanks for letting me vent :)

 
EXPLORE 43Folders THE GOOD STUFF

Popular
Today

Popular
Classics

An Oblique Strategy:
Honor thy error as a hidden intention


STAY IN THE LOOP:

Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed

Cranking

Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »