43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

43F Podcast: The Myth of Multi-tasking

The Myth of Multi-tasking (mp3)

43Folders.com - "Multi-taskers" are really just splitting their time and attention into smaller slices than you; no one can really do more than one thing at a time. (2:34)

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Oh, come off it—for the...

Oh, come off it—for the time being the web consists of text. Searchable text is how we find things in the first place, how we find them again later, how we quote things to each other, and how we reread the parts we’re most interested in. Transcripts make lots of sense.

Maybe so for you. To me? Not so much.

I didn’t start doing this in order to produce more text; that’s precisely the point. It’s a largely-improvised audio artifact, and hand-crafting some toneless written transcript of it would be akin to doing needlepoint about a baseball game; it might be interesting to a couple people but it completely misses the point of the project (and the appeal of the medium, AFAIC).

Would a transcript be useful as a metadata means for finding information? You bet. Am I personally going to spend 4x the amount of time the actual recording took to produce that? Breath should not be held.

And with regard to “what the web consists of?” Wow. I can’t believe all these MP3s I’ve gotten over the last 6 years are made up exclusively of text. They seem like kind of dull reading—but they sound terrific. ;-)




An Oblique Strategy:
Honor thy error as a hidden intention


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