43 Folders

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Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

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”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Focus is cash in the economics of attention

Metroactive Features | Techsploits ["Attention!"]

Annalee on overstimulation, bad soccer calls, and the new currencies that comprise "the attention economy:"

But the researchers found something far more interesting. Subjects who made incorrect decisions under "noisy" conditions tended to have extremely high confidence that their decisions were right. They were far more confident than the subjects dealing with a noncluttered image.

"These results have practical implications for perceptual decisions in everyday life," wrote the authors in their paper. "They predict an increase in high-confidence errors when decisions are made in cluttered environments...."

And, later:

Consumers and producers of the attention economy are the inverse of those in the cash economy. Attention producers are users, and attention consumers are companies.

Attention producers need software that works like the Federal Reserve. It should keep attention inflation low by making it easier to get the right information quickly.

Nicely put. Someday I hope to serve honorably on the Federal Attention Reserve Board.

Happy Bunny's picture

Wow, so that ruins the...

Wow, so that ruins the old "I need to listen to music while doing my homework" arguement for thousands of teens across America. Ha.




An Oblique Strategy:
Honor thy error as a hidden intention


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