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43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Brian Oberkirch on reducing noise and stealing back attention

Trimming the attention sails at Like It Matters


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The 4-Hour Workweek
by Timothy Ferriss

Friend of the Folders, Brian Oberkirch, has gone on a tempo-attentional crash diet:

I had a “no mas” moment. I have a project generating a ridiculous amount of non-productive email. I have social networking service emails crufting up my inbox. I burned time in online ‘debates’ I just shouldn’t have gotten involved in. And I read Tim Ferris’ 4 Hour Work Week, which unhinged my mind and helped me think totally differently about goals, workflow, and being a stringent gatekeeper of your time.

I've met with Tim Ferriss a couple times (fascinating guy) and have a galley copy of his new book sitting on my desk right now. With what Brian says (combined with the raves for the book I heard from a couple folks I trust last night), I expect I'll be starting into it today.

Back to Brian's project: while you may not necessarily need to make your world as completely devoid of noise and distraction as Brian has, I encourage you to review his list. There's a gold mine of tips in there for ways you might also choose to wrest back your attention and start responsibly firewalling your time.

Loathe as I am to admit it, I've recently had to adopt one of Brian's dicta and have already used it twice today:

Make ‘no’ the default answer for new project/app review/etc. requests. New things should earn their way into the attention field.

Anything you'd add? Got a felonious time burglar you've recently arrested?

Crabby McSlacker's picture

Sorry, I may get kicked...

Sorry, I may get kicked out here--I didn't see that "rule" was a hyperlink and that were actual Rules so I didn't read them before I posted.

And I can't give my real name, sorry about that. Feel free to delete both comments.

Too bad, this looks like a cool place to hang out.




An Oblique Strategy:
Honor thy error as a hidden intention


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