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Solving problems outside your comfort zone

I sometimes think that one factor in success as a business or as a human being has a lot to do with what kind of problems you’re comfortable solving — and how you get better at addressing the stuff that falls outside that comfort zone.

History is littered with revolutionaries who couldn’t run the country they’d overthrown, Generals who’ve insisted on re-fighting the last war, talented programmers who were promoted to becoming ineffective (and very unhappy) managers, and, of course, there’s the countless companies that just couldn’t make the leap when technology or cultural change rendered their comfy old business model moot.

Seems like there’s a thread here that’s worth thinking about.

How do you get better at knowing when you’re trying to solve the wrong problem?

It’s something I’ve been thinking about a lot lately as I take what had been mostly a hobby and try to “Go Pro” with it. For me, that’s meant a lot of stumbles around moving from being a one-man show into what may eventually become a small company (who knows?). I’m finding it really challenging to stop solving the problems I’m comfortable solving, and to ask for and accept help with the stuff I suck at or that doesn’t represent the best use of my time.

I think this applies to almost everybody, from the time they’re born, right? You figure out a few things, you do some informal experiments with reality, and then you try to suss out the patterns that won’t get you hit by a car or carted off to jail. But the old patterns almost always stop doing the trick at some point or in some unexpected context. For example, that bawling and tantrum-throwing that got you a hug in kindergarten may not endear you to your company’s board.

The best advice I’ve gleaned so far is to try and stay cognizant of diminishing returns. Just because I know how to do basic sysadmin work doesn’t mean I’m the best person to work on it. And conversely, just because I loathe the idea of becoming a “manager” doesn’t mean I can afford to put off learning the skills forever.

The Question to You

What’s your trick? How’d you learn to start fixing more interesting and unfamiliar problems? Can you think of any particular businesses or people who have (so far) aced the test?


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brianjones's picture

McBusiness

In The E-Myth Revisited, Michael Gerber advocates treating your business as if you intended to franchise it. Whether you franchise or not, he says the discipline of writing out an operations manual for everything will help you to improve the things that stink and make everything you do consistent and professional. Like McDonalds, only with better taste (hopefully).

I’ve found this is a useful way to work. At some point, we’d all like to get to the Four Hour Workweek, right? The way to do that is to act like an owner, not like a worker/manager. Assume others will do everything someday and plan accordingly. So you get to delegate the things you hate, but only after you’ve worked through the way they should be done. You specify what should be done and how it should be done. You train others to do that (or do it that way yourself, if you really want to work in the business) and you hold everyone accountable to the standards you set. So instead of getting outside your comfort zone and staying there until it becomes comfortable, you drive head first into your uncomfort zone, decide what should be done there and how, specify that in writing, then hire or outsource someone to live in that uncomfort zone and do the stuff that you find uncomfortable. Then you sit back and collect the profits.

As Gerber says, Work on your business, not in it.

bcarlso's picture

Have to agree, another vote for McBusiness

I immediately had the same thought as Brian when I saw your post. One of the things that Michael Gerber states in the E-Myth Revisited that resonates well with me is that if you don’t work “on” your business, and instead work “in” your business, you end up with another job, the very thing that many of us are trying to escape by starting your own business.

caid's picture

Work is like working out, it's supposed to be hard

It was during one of my more difficult assignments as a consultant that I started to equate feelings of inadequacy and frustration at work with the feelings of fatigue and being out of breath that one gets when doing cardio excercises. Working out is supposed to be hard (you know, the no-pain-no-gain thing) and keeping this in mind while making decisions has kept me pushing myself. If work is hard, I’m learning.

Taylor's picture

Take more risks

The only way to make things more familiar (especially in problem solving) is to take risks. Because the only way you will learn how to solve new problems is to try them and succeed, or try them and fail.

I wrote an article about this called "What I Do When I Hit A Plateau"

There are two things you can do to familiarize yourself with new risks:

  • Make a vertical move, which is when you keep training in one skill to reach proficiency.
  • Make a horizontal move. which is when you learn different skills to reach proficiency in one task.

These two tactics will allow you to go outside of your comfort zone, and take new risks.

adrian's picture

Risks?

Why would you need to take risks in solving problems?

If you ask the right questions and deal only in facts, then you will come up with a list of possible causes for the problem. i.e. possible causes that can actually explain all the symptoms and facts about the problem. Of that list you will have a most probable causes - usually the simplest explanation ; by considering all the facts rationally, you remove the risk.

Taylor's picture

The Problem.

There's a problem with going about it that way:

Some people won't want to change the causes or symptoms because they FEAR them. As Merlin says it "falls outside that comfort zone."

Public Speaking is something that a lot of people fear. But what is the cause for this?

I think the fear of public speaking is "oh, what will people think of me?" But some people cannot get past this fear. The only way to face that fear is to risk having people criticize you, then realize what the true outcome is rather than the predicted outcome.

To escape the comfort zone is to take a risk that takes you out of your comfort zone.

Joe's picture

Collaboration

Scientists in academia are (generally) good examples of people who regularly decide that being an expert in everything is not necessary. If research leads into an area where a scientist isn’t an expert, it is more and more common for said scientist to contact his/her friend who is an expert in that topic/field to collaborate on the project.

I haven’t pinpointed any particular rubric for knowing when to collaborate, but certainly outsourcing is the key to maintaining flexibility while staying competitive! In a world of such rapid technological and social advancement, there are fewer and fewer situations in which becoming an expert is the most efficient solution to a problem.

I suspect, however, that for most of us with an entrepreneurial bent, one or both of the following factors affects our desire to outsource or collaborate:

1) personal enjoyment in our pursuit and satisfaction of learning/becoming an expert in new things

2) lack of financial resources for outsourcing

The relative weight you assign to these factors will, of course, affect whether you decide that becoming an expert (or continuing on without one) is an asset or a liability for you.

desl's picture

Self Confidence Feeback Loop

This is just a little trick that I’ve learned:

I tell myself that lots of people plenty less smart/capable/whatever than I can do it and it would be silly for me to do anything but figure it out.

webwright's picture

Great post

Long time lurker, first time poster.

I think think one of the major keys to this is good ol’ fashioned awareness of this issue and a healthy dose of humble-pie— admitting that you aren’t good at certain things.

adrian's picture

Problem solving - get to the essential problem

Kepner Tregoe will teach you, for a fee, a very good problem solving rationale - I heartily recommend it to everyone.

The essence of solving a problem is being able to ask the right questions and handle the answer.

Some things to consider...

1. What is a problem? One definition of a problem is that you have a deviation from what you expect (i.e. something isn't doing what it should), you don't know why, and you want to know why. If the answer to all those is yes, then you have a problem to solve. If not, then there's nothing to worry about.

2. Ask Why? until you get to an unknown. Sometimes called the 5 whys - if you ask why 5 times you will always get to an unknown.

e.g.
I can't get my report into the boss
--> Why can't I get my report to the boss?
--> Because I can't print
---> Why can't I print?
---> Because the printer is offline
---> Why is the printer offline?
--- Dunno - this is the problem I must solve.

Ok, so that's a simplistic example, but it works for real problems too.

e.g.

We're going to miss our sales targets

-- Because production is down
--- Production is down because we have a high reject rate
--- We have a high reject rate because our Oojits have grounding faults
--- We don't know why our Oojits have grounding faults

3. Look for closely related things that do work, and see what is different about the thing that actually has the problem. Then look for changes relating ONLY to those differences.

All problems come from change - it's just finding the RELEVANT change that you need to do. Hence looking for only the changes relating to the differences you find.

By closely related things, I mean comparing, say, 2 mobile phones (1 working, 1 broken) rather than a broken mobile phone and a landline phone.

I could go on for a long time!

About Merlin Mann

Merlin Mann's picture

Bio

Merlin Mann is an independent writer, speaker, and broadcaster. He’s best known for being the guy who started the website you’re reading right now. He lives in San Francisco, does lots of public speaking, and helps make cool things like You Look Nice Today. Also? He looks like this, answers questions, and has something like a life.

Merlin’s favorite thing he’s written recently is a short essay called, “Better.”

 
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