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43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Decision-Making

Instapaper 4: Deciding to Read

Instapaper 4 Icon

Introducing Instapaper 4.0 for iPad and iPhone

The lede here is that my pal, Marco, has just released the stellar new 4.0 version of his Instapaper suite.

This is fantastic news, and–as if you needed one more of Marco’s beta testers to say so–I do sincerely hope you’ll mark the occasion (and support his hard work) by purchasing the Instapaper iOS app(s). I promise you’ll be treating yourself to a massive update to an already excellent product.

Now, it’s fortunate and appropriate that you’ll be hearing this advice at length from a lot of people this week. Because, if it’s not already obvious, Marco’s little app (and its associated services) enjoys a rabid fanbase of sundry paragraph cultists who are as eager as I am to spread the word; and, yes, we do want you to join the Reading Nerd cult.

But, I also want to mark the occasion by adding a few thoughts on exactly what Instapaper has done, and continues to do, for me. (As you may already know, I’m a big Marco fan.)

Thing is, I want to tell you how Marco has made a magical machine for people who have decided to read.

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Solving problems outside your comfort zone

I sometimes think that one factor in success as a business or as a human being has a lot to do with what kind of problems you're comfortable solving -- and how you get better at addressing the stuff that falls outside that comfort zone.

History is littered with revolutionaries who couldn't run the country they'd overthrown, Generals who've insisted on re-fighting the last war, talented programmers who were promoted to becoming ineffective (and very unhappy) managers, and, of course, there's the countless companies that just couldn't make the leap when technology or cultural change rendered their comfy old business model moot.

Seems like there's a thread here that's worth thinking about.

How do you get better at knowing when you’re trying to solve the wrong problem?

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