43 Folders

Back to Work

Merlin’s weekly podcast with Dan Benjamin. We talk about creativity, independence, and making things you love.

Join us via RSS, iTunes, or at 5by5.tv.

”What’s 43 Folders?”
43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

MacBreak 74: Hot Lips and Hawkeye

MacBreak Weekly 74: Hot Lips and Hawkeye


Hosts: Leo Laporte, Merlin Mann, Andy Ihnatko, and Rich Siegel


A look back at Macworld, Office spreads out, MacHeist, .Mac future bright and cloudy, certain gestures and more.

Here's a direct MP3 download of MBW 74.

I think this might be one of my favorite episodes of MacBreak Weekly. Say what you will about the podcast medium, it's amazing to be able to pull an articulate person like Rich Siegel into your conversation midway -- (~00:38:15) -- just via IM and a phone number. Very cool.

So. That said. I really want the promoters and developer-fans of MacHeist to have their opportunity to respond to what Rich (and we) had to say. Clearly we all think a lot of the Mac indie community, so it'd be valuable to continue the conversation in a way that's fair and civil for everybody.

Directions on how to get your voice heard appear around (~00:57:11) of this episode.

update 2008-01-25 08:21:01

Philip Ryu and Awaken's Jerry Brace will be on MacBreak Weekly next week to respond to Rich Siegel's criticisms of MacHeist in show 74.

jtwilkins's picture

"duping a community"

I really wish the reporters and commenters on this story would do research and understand what is going on before they make comments and even throw in there own moral judgements about marketing.

Mac Heist is not only a bundle sale it is also a several week long game where people are able to play and solve very complex puzzles to win discounts coupons on the bundle and GASP free software licenses to small and new programs. These puzzles have involved many steps and are not isolated to one area or website. Part of what makes the game fun is that it follows a spy theme plot, and this guerilla marketing is part of the plot. The people that used Mac Heist new that.

So again get off your high horse. Marketing is the art of the sale. I would much rather have fun, play a game and enjoy something when I am being marketed to then be subjected to traditional crammed down my throat with Ads marketing.

I wish people would get as up-in-arms about Walmart or factory farming as they do about what Mac Heist does every year.




An Oblique Strategy:
Honor thy error as a hidden intention


Subscribe with Google Reader

Subscribe on Netvibes

Add to Technorati Favorites

Subscribe on Pageflakes

Add RSS feed

The Podcast Feed


Merlin used to crank. He’s not cranking any more.

This is an essay about family, priorities, and Shakey’s Pizza, and it’s probably the best thing he’s written. »

Scared Shitless

Merlin’s scared. You’re scared. Everybody is scared.

This is the video of Merlin’s keynote at Webstock 2011. The one where he cried. You should watch it. »