Vintage logo book scans
Submitted by Merlin on March 18, 2008 - 8:51pm.
Vintage Logos - a photoset on Flickr
Wow, this is fun for you design and identity nerds – 120 scanned pages from a book of logos that appears to be from the mid-70s or so (nb: the logos for the U.S. bicentennial and Montreal olympics are included).
I’m immediately struck that you could present this many logos in literal black and white; it’s amazing how many logos today fall apart if you remove the colors or (God forbid) the gradients.
Kinda Related: if you’re a logo nerd, monitor (43f site designer) Chris Glass’s “design” tag for running coverage and commentary on the (d)evolution of logos over the years. Highlights: “Accepting change,” “roundy, 3d, swoosh and twirl,” “dog eared,” “Another one bites the dust,” and “CBS, 2007.”
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Re: Vintage logo book scans
As a designer, I create every logo in black and white. If it can’t stand up to being in the very raw state of b&w then it can’t be used in every application. There is a world outside of the web where logos still need to work.