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Vintage logo book scans
Merlin Mann | Mar 18 2008
Vintage Logos - a photoset on Flickr
Wow, this is fun for you design and identity nerds — 120 scanned pages from a book of logos that appears to be from the mid-70s or so (nb: the logos for the U.S. bicentennial and Montreal olympics are included). I’m immediately struck that you could present this many logos in literal black and white; it’s amazing how many logos today fall apart if you remove the colors or (God forbid) the gradients. Kinda Related: if you’re a logo nerd, monitor (43f site designer) Chris Glass’s “design” tag for running coverage and commentary on the (d)evolution of logos over the years. Highlights: “Accepting change,” “roundy, 3d, swoosh and twirl,” “dog eared,” “Another one bites the dust,” and “CBS, 2007.”
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Download
You can download that book as PDf file from: http://logoblink.com/2008/03/19/world-logotypes-book/
Re: Vintage logo book scans
This is just perfect timing. I was thinking about a new logo for my site. Very inspiring designs. I also like the total lack of gradients and 3D-ish swooshes!
The link to the PDF is gold too.
I’m a regular visitor and member now and look forward to more sweet posts like this.
Re: Vintage logo book scans
I wonder what the designers from the 70s would think if you could have shown them the new Web2.0 logos and color schemes of today.
Re: Vintage logo book scans
As a designer, I create every logo in black and white. If it can’t stand up to being in the very raw state of b&w then it can’t be used in every application. There is a world outside of the web where logos still need to work.
Vintage Book Scans
Totally agree with goodwolve. I have always taught and been taught to design it in black first; then add color, if you need to.
Besides, companies still fax and copy stuff, and if the logo is too delicate with the color, part of it can just magically disappear. Clients usually don’t like that.
Neato
Hey, that’s really very cool. Like it!
-Trevor Borderlinetheory.com
A lot of scope here
Any logo nerd with time on their hands could have a ball modernizing those logos. Digitize them, at a bit of color, flashy visual effects and “Voila” a successful logo makeover.
Mashedspud Green lasers rulz