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43Folders.com is Merlin Mann’s website about finding the time and attention to do your best creative work.

Vintage logo book scans

Vintage Logos - a photoset on Flickr

Wow, this is fun for you design and identity nerds – 120 scanned pages from a book of logos that appears to be from the mid-70s or so (nb: the logos for the U.S. bicentennial and Montreal olympics are included).

I’m immediately struck that you could present this many logos in literal black and white; it’s amazing how many logos today fall apart if you remove the colors or (God forbid) the gradients.

Kinda Related: if you’re a logo nerd, monitor (43f site designer) Chris Glass’s “design” tag for running coverage and commentary on the (d)evolution of logos over the years. Highlights: “Accepting change,” “roundy, 3d, swoosh and twirl,” “dog eared,” “Another one bites the dust,” and “CBS, 2007.”

[via: Metafilter]

TOPICS: Design
Quinto's picture

Re: Vintage logo book scans

I wonder what the designers from the 70s would think if you could have shown them the new Web2.0 logos and color schemes of today.

 
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Inbox Zero

The original 43 Folders series looking at the skills, tools, and attitude needed to empty your email inbox — and then keep it that way. Don’t miss the free video of Merlin’s Inbox Zero presentation.

Making Time

3-part series on attention management for artists and makers. Read Bad Correspondence, The Job You Think You Have, and One Clear Line.