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Apple's Bad Day
Merlin Mann | Jul 11 2008
This is not the Friday Apple had wanted. There's a lot of frustrated people out there right now. A quick survey of the damage so far:
And just wardial a few terms on Twitter:
I don't mean to pile on here; I'm just amazed at the perfect storm of issues Apple is fighting today -- and wondering what the hell went wrong. I wonder if it's all related to server scale in one way or another.
It's brutal to watch all this and, at least so far anyway, it feels like a pitiful way to introduce a bunch of enthusiastic new customers to a company that consistently earns its premium from customer experience.
My advice to anyone considering touching any part of this frayed wire today is to stay the hell away. At least until tomorrow or Monday. Wait for things to sort out, back up your .Mac data, and hang out until things start to settle down.
And, if you have a brick, don't play with it. Wait. Don't fiddle. People get weird at times like this and end up doing stupid stuff to make it worse. Just take a walk, have a drink or three, and let things calm down.
And, godspeed my Apple friends who are working on this today. Hang in there, gang. It won't be Friday forever.
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